This document outlines an alpha release of an app called "Her" that allows users to have a phoney girlfriend. It discusses the conception of the app, how it will evolve over time through features like levels, in-app purchases, and ads. It also notes potential issues like unintended consequences and unhappy endings from the app, as well as challenges of app certification processes, platforms, and pricing models. The document promotes trying out the app and engaging with it on social media.

1. "Her" 0.0.1-alpha:
Phoney Girlfriend
Hubert Lee & Angus Cheng
HK Code Conf
September 6, 2014

8. Conception

9. Evolution
• Levels & Experience points
• Additional in-app purchases
• Ads

10. Least-Loved Feature

11. Unhappy Endings

13. Unintended
Consequences

16. vs
• App Store certification process
• Learning Android
• Release cycle
vs Hybrid

17. Hitting the Right Pricepoint

18. @phoney_brenda

19. For the Future

20. Try it Out!
http://bit.ly/phoney_girlfriend_app