Mobile Development, ASO, PPT,

1. App store Optimization (ASO)

2. App Store Optimization(ASO) Search Engine Strategies
1
App Title and Description Strategies
2
Table of content
App Keyword Strategies
3
App Categories Strategies
App Reviews
App Ratings
4
5
6
App Pricing Strategies
7

3. WHAT IS ASO ?
App store optimization is a way of making your app more attractive and
easy to find in the app stores, so that more people will download it.
It is like making your website more popular on the internet, but for apps
instead. Some of the things you can do to optimize your app are
choosing a good name, designing a catchy icon, writing a clear
description, using relevant keywords, getting positive ratings and
reviews, and updating your app regularly.
• Over 2 million apps are available in the app stores, making it difficult
for users to find your app without ASO.
• ASO is a cost-effective way to increase app visibility and downloads
compared to paid advertising
WHY IS ASO IMPORTANT?

4. BORCELLE
SEO ASO
Search engine
Google
Search
Apple App Store, Google Play
On-Page
Title Tag
H1,H2,H3
Keyword
Density
Page Speed
Bounce Rate
App Name (Title)
Description
Keyword
Usage and Quality
Metrics
Uninstall Rate
Goals
Traffic
(Visitors)
Downloads
(Users)

5. App Title
Having a Keyword in your
title can improve yours
app’s search ranking for
that keyword by an
average of 10.3%.
• Place your most relevant 2-3
keyword in the title.
• Find a good balance between
keywords and branding.
• Do not repeat an already taken app
name.
• Like your app idea the app name
must be unique.

7. App
Description
Use descriptions to
improve conversions.
Give users exactly
what they are looking
for.
• Make first two lines most impactful, give
user a reason click on 'Read more'
• Highlight social proof to show visitors
that your app is well liked - add reviews
• List the main features of your app and
how it works
• Use some call-to-action text such as
"Download Now to trigger the action

9. • DON'T JUST GUESS THE
KEYWORDS. IDENTIFY THE
ACTUAL KEYWORDS THAT
USERS ARE SEARCHING FOR.
App
Keywords
• Apple gives you 100 characters to define your
keywords
• Be sure to use as many characters as possible
• Don't use spaces, use commas to seperate
keywords
• .Target keywords with low competition but
relatively higher traffic
• Don't repeat keywords
• List keywords you think someone might use when
Looking for your app.

11. GOOD RATINGS AND
REVIEWS ARE CRITICAL
TO ASO AND YOUR APP'S
ULTIMATE SUCCESS
App
Reviews
• At launch, have friends/family give 5-star reviews
• Listen and fix problems as early as possible
• Prominently Request Feedback
• Ratings and reviews also contribute to search
rankings within the app store
• Ask users to rate your app with pop ups
• Reviews are gold mine for new keyword ideas

13. App Rating
• One of the most important Ranking Factors
• App Stores shown the average rating of the last
version!
• Important also the number of reviews
• Ratings Manipulation

14. App Pricing
Strategies
From Model
This model allows us to download the app for free, but offers
in app purchases to access additional features or content. It
can engagement, but requires of pricing and value
proposition.
Paid Model
This model requires users to pay upfront to download the
app. It can generate revenue quickly, but may limit user
acquisition and requires a strong value proposition.
Subscription Model
This model offers users access to the app or content for a
recurring fee. It can provide a predictable revenue stream,
but requires consistent updates and valuable content.