Tech talk android apps echo system

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Tech talk android apps echo system

  1. 1. Android AppsEcho System Yoah Bar-David Scoompa
  2. 2. About meScoompa• Mobile, mostly Android• 1.5 years• 30+ of our own apps• 10+ Million downloads• Many apps done for othersWhy Mobile ?
  3. 3. Developing an app• Idea• Competitive landscape• Design• Coding• Distribution• Monetization• Support: users, devices• Iterations
  4. 4. Ideal App• Long session time• Used often• Keep installed• Users love it, high rating• Users share it• SearchableLow barrier to entry
  5. 5. Coding/Design challenges• Many devices: screen, OS, capabilities• Intuitive UI - no one wants a manual• Limited memory, esp Bitmaps• Battery• Be fast• Animations & enchantment• App can be killed at any point• Notification bar space
  6. 6. Revenues• Paid apps• In app purchase• Subscription• Ads - admob, applovin• Ads - appbrain• Ads - airpush• Ads - Millenial Media• Startapp
  7. 7. Free vs PaidSource: http://www.appbrain.com/stats/free-and-paid-android-applications
  8. 8. In App PurchasePriceRatio of users / buyersCommon price 1-2 USD. Some more than 100.Ration varies, reasonable 1:200
  9. 9. AdmobExpected revenuesare 1-2 centsper installMaximize:Longer sessionsCome back to appLocation
  10. 10. Appbrain (AppTornado)Expect0.5 centsper install(of your app)
  11. 11. StartApp1C returning1C non US5C USAverage: 1.2C
  12. 12. Bottom LineReasonable expectations are around 1-2C per user
  13. 13. Sell globallyTranslate textsApp nameBanner
  14. 14. DistributionSearchIconDescriptionRating and reviewsFirst month boostMarket collectionsUser lifetimeBlogsAd campaigns
  15. 15. Rating1 out of 300-1000 users will rate youAsk the good users to rateMake it easySome apps offer rewardsFeedback
  16. 16. MonitorExceptionsUsage. Flurry / Google AnalyticsAppAnnieSearch positionsCompetitionBy countryMonitor for actions, iterate and measure
  17. 17. MarketsGoogle PlayAmazonGetJarSamsungChina
  18. 18. Being leanDIYFiverrodesk / eLanceICanLocalize - TranslationsdropboxCross promote appsMVP
  19. 19. Contactyoah@scoompa.comI may be able to help with:• Idea validation• Development related questions/issues• Market and monetization• Monitor
  20. 20. THE END

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