Jaseel Seethintakath, CPO of FareFirst, shared, at Travelpayouts Affiliate Summit 2019, his own experience of creating an app with Travelpayouts SDK. Learn how to do keyword research and promote the app in stores. Go Affiliate! Join Travelpayouts  https://tp.click/sq Watch video here  https://youtu.be/KdzPk6Vvu2U

1. travelpayouts.com
How to drive 500,000+ app installs?
FareFirst case
Jaseel Seethintakath, CPO FareFirst

2. Key facts about FareFirst
• Started September 2017
• 20+ languages
• ~ 1,000,000 downloads
• ~ 120,000 active users per month

3. How to start with Travelpayouts SDK
1. Install Android Studio/Xcode
2. Download Travel SDK from Travelpayouts Github
3. Read the documentation
4. Run the code and change basic configurations
5. Enjoy

4. Can you earn by creating app on Travelpayouts?

5. NO
Can you earn by creating app on Travelpayouts?

6. What is next?
ASO App store
publishing
Improving

7. What is ASO (App Store Optimisation)
• It is just like Search Engine Optimization (SEO) for websites, only ASO is for mobile apps
• ASO is a two-part process:
๏ App visibility in SERP
๏ Conversion to installs

8. App downloads achieved with ASO
• 100,000 downloads in 3 months
• Max 4,000 downloads per day
0
1000
2000
3000
4000
Oct 1 Jan 1
Time series. Your selected metrics plotted over your selected time period All Android versions
Alluseracquisitions

9. What I have done
• Keywords usage on title and description
• Proper keyword research
• Optimize the app listing page (Eg: Logo, screenshots, and other graphics)
• Localizing the app and app listing store for worldwide coverage
• Driving more reviews to the app
• A/B tests to pick the right logo, screenshots, title and so on

10. Keywords: Where to use them
• Title: 50 characters
• Short description: 80 characters
• Long description: 4,000 characters
• What’s new
• Developer name
• Title: 30 characters
• Subtitle: 30 characters
• Keyword field: 100 characters
• Long description: 4,000 characters
• Promotional text: 150 characters

11. Branded vs Generic title?
• Top brand
• Only brand name on title
• Covered all major keywords
• Branded on developer name
• Keyword focused
• Generic app name
• Brand name included

12. How to find generic keywords for the title
• Play Store/App Store search suggestions
• Analyze recently uploaded apps with more downloads
• Use keyword research tools such as Apptweak & AppFollow

13. What is the best title?
• It’s made based on keyword research
• It includes generic keywords
• It realistically represents what the app exactly does
• It’s been tested

14. Short description / Subtitle
• It occupies a prime position on the app listing
• Serves two purposes – boosting conversion
rates and improving ranking
Tips
1. Include your most important keywords
prominently where possible
2. Include top keywords
3. Make it simple and impressive on the first look

15. Long description
• The first sentence (about 2-3 lines)
of the description counts the most
• Less than 2% of consumers read the
extended description
Tips
1. Include the most important keywords
within the first 5 sentences
2. Maintain a good keyword density (2%-3%)
3. Add emojis
4. Use the space allowed

16. More keyword opportunities
Developer name
(Keyword field (iOS))
What’s new
Keywords in package name
1
2
3

17. What keywords drive downloads
Analyze
competitor
keywords
Find high
volume and low
competition
keywords
Explore long tail
keywords
Use brand
names
NAME

18. Keyword research using AppTweak
• Find keywords that drive downloads
• Find ranked keywords
• Track the growth of keywords
• Analyze competitor keywords

19. What details can you find about keywords
• The search volume of each keywords
• Keyword ranking difficulty
• The chances of getting listed on top

20. Analyze competitor keywords which drive
their downloads
Analyze the
keywords which
drive downloads
for competitors
Add those
keywords to your
keyword
dictionary
Analyze it’s
search volume
and difficulty to
rank
Add keywords
in the store
listing with
proper density
1 2 3 4

21. ASO research tools
AppTweak AppFollow TheTool MobileAction
AppRadar SensorTower AppAnnie

22. What you can optimize for better conversion
App Icon Screenshots App promo
video
Featured
graphics (Google
Play Store only)
1 2 3 4
Use proper tags
(Google Play
Store only)
5

23. 1. App icon
• App icon gives the first impression
• Design an icon that describes what your app is about
• Avoid logos which are fully occupied with text
• Choose an icon that differentiates your app from the competition
and quickly grabs the users’ attention

24. 2. Screenshots
• Appears in the Apple Store
search results
• Create a panoramic experience
and visually connect your first
three screenshots
• Doesn’t not show up in the
search results
• Showcase 1 app feature or
benefit per screenshot or create
a story by connecting
screenshots

25. 2. Screenshots
Theapplaunchpad.com Appure.io
Placeit.net Davinciapps.com

26. Tips from practice
1. If you are targeting worldwide – make the default language US English
2. Upload the Privacy Policy before uploading the app. Using free online privacy
policy generators is sufficient, for example: freeprivacypolicy.com
3. Don’t limit yourself by only publishing in Play Store or the App Store. There
are many other alternative stores
Amazon Store Mi Store Another Stores
…
Getjar

27. What’s after publishing
Share your app
with friends and
family
Don’t send them a
link, let them find
it in the app store
Invite them to rate
and review the
app after using it

28. Reviews
• Ratings and reviews do have an important impact on app rankings
• Try to get as many positive reviews as possible
• Reply to negative reviews to show prospective users you are trustworthy
How to get reviews
Use a 2-step pop-up notification to ask users if they like app or not:
Ask to rate the app Ask for feedback

29. Localization
DAY I STARTED
TRANSLATION
Time series. Your selected metrics plotted over your selected time period German (Germany)
Activedevices
Greek (Greece)
French (France)
Italian (Italy)
Spanish (Spain)
Russian (Russia)
Portuguese (Portugal)
Portuguese (Brazil)
Arabic (United Arab Emirates)
0
750
1500
2250
3000
Sep 1 Oct 1 Nov 1 Dec 1

30. What to localize in the app store
• Title
• Short description / Subtitle
• Long description
• Screenshots
• Featured graphics
• Keyword section (In iOS)
• Logo (If it contains any text)
• Promo video

31. My way of localization
1. Upload the first version of the app with default language
2. Wait for Google to tell you what to optimize (Play console → App →
User acquisition → Optimization tips)
3. Take the top 10 languages to further optimize using statistics
4. Localize
5. Check

32. Things to remember while localizing
• Create screenshots for the tablets as well
• Pay more attention to popular languages such as German, Italian, Russian, Spanish etc.
• Frequently check for Google optimization tips and resolve the tips in a short time
• Create a semantic keyword dictionary of 100 keywords per language

33. Find top semantic keywords using Apptweak
1. Select your competitor’s app
2. Change the country
3. Change the language
4. Go to the keyword finder section in it
5. List the top ranked semantic keywords
6. Make sure it’s added to your store listing

34. Find top semantic keywords using Apptweak

35. Ads promotion – An add-on for growth
• Ads help the initial boosting of an app
• It helps improve keyword ranking

36. What should you A/B test?
Logo Featured
graphics
Promo
video
Short
description
Long
description
<..> <…….>

37. What can you improve on your app?
• UI in-app
• Localization
• Features
• Push-notifications
• Rating screen
• User login

38. How to succeed
• Find the perfect app name
• Include tons of keywords while you’re store listing
• Collect the maximum number of reviews
• Localize your app properly with high search volume semantic keywords
• Keywords analysis → A/B Test → Repeat
• Improve your application

39. How to retain the users
• Push notification
• Email newsletters
• Retargeting

40. Where to learn more
Incipia.co Storemaven.com/
aso-blog
AppTweak.com/
aso-blog
Appfollow.io/blog
theTool.io/blog ASOStack.com Asodesk.com/blog

41. Thanks!
E-mail: jaseelsk@gmail.com
Jaseel Seethintakath, CPO FareFirst
www.facebook.com/jaseel.sk