Tracking the Effectiveness of Your Social Media Marketing

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Tracking the Effectiveness of Your Social Media Marketing

  1. 1. Tracking the Effectiveness of Your Social Media Marketing Efforts<br />Eric Hodgson :: August 9, 2011<br />
  2. 2. About Me<br />Find this presentation:<br />http://slideshare.net/ehodgso<br />
  3. 3. Let’s take a poll<br />Where do you currently stand on tracking your social media efforts?<br />We know when, where, how, and who<br />We have a strategy, but are looking for the correct tools<br />We track a few things, but have no idea what we’re doing overall<br />Our toe is in the water. Tracking is our next step<br />
  4. 4. Social Strategy<br />
  5. 5. Online Strategy<br />email<br />.edu<br />social<br />
  6. 6. Social Landscape<br />
  7. 7. Social Media Stages<br />
  8. 8. Tracking<br />
  9. 9.
  10. 10.
  11. 11.
  12. 12.
  13. 13.
  14. 14.
  15. 15. Twitter Tracking<br />
  16. 16. Social Media Stages<br />What about the conversations you’re missing?<br />
  17. 17. Monitoring<br />
  18. 18. Web and Blogs<br />
  19. 19. Twitter and Foursquare<br />
  20. 20. TweetDeck<br />
  21. 21. Addict-o-matic<br />
  22. 22. Summary<br />Set your social strategy<br />Track your accounts<br />Monitor for connections<br />
  23. 23. Thank you for your participation!<br />Questions? <br />Eric Hodgson<br />University of Iowa Foundation<br />eric-hodgson@uiowa.edu<br />@ehodgso<br />Thank you for your participation!<br />

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