ASO, or App Store Optimization, is the process of optimizing mobile apps and games to maximize the visibility and improve the conversion rate to install. It is sometimes called an “App Store SEO” because of its similarity with Search Engine Optimization, but technically, ASO is not only about visibility in search, but also about conversion rate optimization.
It's important to remark that ASO is not "SEO". SEO for Google Play exists, but although it's related to ASO, it's not the same thing.
Are you launching your first app on Google Play Store? Are you choosing your first ASO keywords? Sure you have a lot of questions and, maybe, need some help. Our play store optimization guide will show you what to do and how to do it. Let's start!
There are currently more than 5,3 million mobile applications on the biggest stores: Apple App Store and Google Play. The stores keep on growing exponentially and getting more competitive, so achieving a good visibility on the stores has become the biggest challenge for developers and marketers.
App Store Optimization is an essential strategy for mobile iOS & Android businesses, and a great solution to maximize visibility, improve search rankings, increase the conversion rate and drive more organic installs.
The App Store Optimization strategy consists of 3 main processes:
- Market Research & Keyword Optimization
- Google Play Store optimization & A/B testing
- Tracking / monitoring… and repeating the whole process :)
What do you think of our ultimate Google Play ASO guide 2018? Tell us in the comments!