© 2015 IBM Corporation
First
IBM MobileFirst
Put your business in motion.
Overview for Ecosystem Partners
© 2015 IBM Corporation2
First
Where	
  are	
  you	
  in	
  the	
  Mobile	
  journey?	
  
§ Do	
  you	
  have	
  a	
  well...
© 2015 IBM Corporation3
First
A	
  bad	
  app	
  is	
  bad	
  for	
  work	
  and	
  business	
  
Bad	
  mobile	
  app	
  e...
© 2015 IBM Corporation4
First
If	
  good	
  apps	
  are	
  the	
  expecta>on,	
  what	
  does	
  a	
  great	
  app	
  look...
© 2015 IBM Corporation5
First
IBM	
  MobileFirst	
  reduces	
  your	
  mobile	
  	
  
back-­‐end	
  effort	
  so	
  that	
 ...
© 2015 IBM Corporation6
First
The	
  MobileFirst	
  Pla^orm	
  simplifies	
  the	
  end-­‐to-­‐end	
  delivery	
  process	
...
© 2015 IBM Corporation7
First
Efficiently	
  
Develop	
  
and	
  
Integrate	
  
Easily	
  
Secure	
  
Personalize	
  
Engage...
© 2015 IBM Corporation8
First
Security	
  
•  End	
  to	
  end	
  security	
  with	
  an	
  IBM	
  framework	
  that	
  he...
© 2015 IBM Corporation9
First
Gartner	
  does	
  not	
  endorse	
  any	
  vendor,	
  product	
  or	
  service	
  depicted	...
© 2015 IBM Corporation10
First
Increase	
  the	
  efficiency	
  of	
  your	
  development	
  teams	
  
Full	
  spectrum	
  o...
© 2015 IBM Corporation11
First
Enable	
  mobile	
  app	
  developers	
  to	
  secure	
  and	
  connect	
  mobile	
  apps	
...
© 2015 IBM Corporation12
First
Increase	
  produc>vity	
  and	
  compe>>veness	
  by	
  crea>ng	
  personalized	
  user	
 ...
© 2015 IBM Corporation13
First
Gain	
  end-­‐to-­‐end	
  visibility	
  on	
  problems	
  to	
  deliver	
  rapidly	
  and	
...
© 2015 IBM Corporation14
First
b
Consume	
  and	
  compose	
  the	
  capabili>es	
  you	
  need	
  –	
  on	
  premise	
  o...
© 2015 IBM Corporation15
First
!
IBM	
  Bluemix	
  -­‐	
  a	
  rich	
  set	
  of	
  mobile	
  ready	
  APIs	
  
	
  
Mobil...
© 2015 IBM Corporation16
First
The	
  MobileFirst	
  Pla^orm	
  is	
  integrated	
  into	
  IBM	
  Bluemix	
  Cloud	
  Ser...
© 2015 IBM Corporation17
First
A	
  closer	
  look	
  at	
  the	
  Bluemix	
  mobile	
  specific	
  services…	
  
Push
Crea...
© 2015 IBM Corporation18
First
Provide	
  a	
  flexible	
  mobile	
  data	
  layer	
  
§  Distributed	
  NoSQL	
  “Data	
 ...
© 2015 IBM Corporation19
First
IBM	
  MobileFirst	
  is	
  con>nually	
  evolving	
  
Efficiently	
  build,	
  secure,	
  an...
© 2015 IBM Corporation20
First
IBM	
  MobileFirst	
  Protect:	
  	
  
One	
  security	
  and	
  management	
  pla^orm	
  f...
© 2015 IBM Corporation21
First
Gain	
  complete	
  mobile	
  visibility	
  	
  
to	
  opGmize	
  the	
  mobile	
  customer...
© 2015 IBM Corporation22
First
Build a stronger go-to-market presence
•  Gain visibility and generate demand on a global s...
© 2015 IBM Corporation23
First
Ways	
  to	
  get	
  started	
  with	
  IBM	
  MobileFirst	
  
Evaluate software and build ...
Upcoming SlideShare
Loading in …5
×

IBM Mobile Overview for Ecosystem Partners

2,773 views

Published on

An overview of the IBM Mobile offerings for partners who are interested in becoming part of the ecosystem.

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,773
On SlideShare
0
From Embeds
0
Number of Embeds
289
Actions
Shares
0
Downloads
91
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

IBM Mobile Overview for Ecosystem Partners

  1. 1. © 2015 IBM Corporation First IBM MobileFirst Put your business in motion. Overview for Ecosystem Partners
  2. 2. © 2015 IBM Corporation2 First Where  are  you  in  the  Mobile  journey?   § Do  you  have  a  well-­‐defined  mobile  strategy?   § Have  you  built  any  mobile  applica>ons?   -  What  environment/OS?      iOS,  Android,  Windows,  Blackberry?   -  What  tools  &  technologies?    Na>ve,  Web/HTML5,  Hybrid,  Packaged?   -  Are  you  able  to  use  exis>ng  skills?   -  How  many  apps?  How  many  backend/cloud  systems?  What  release  cycles?   -  What  use  cases?   § Is  there  a  need  to  manage  devices  and  applica>ons?   § Are  you  able  to  meet  all  the  security  requirements?   § Have  you  applied  analy>cs  to  the  data  you  collect?   § Who  are  you  selling  to?    IT,  CxO,  LoB?   § What  is  your  revenue  model?   § What  are  your  top  challenges?  
  3. 3. © 2015 IBM Corporation3 First A  bad  app  is  bad  for  work  and  business   Bad  mobile  app  experiences  by  consumers:   50percent of  consumers  would   uninstall   your  app  -­‐  immediately   57percent of  employees  have  to   duplicate  a  given  ac>on   65percent of  consumers  would  not   purchase  products  from   your  company   Bad  mobile  app  experiences  at  work:   54percent of  those  involved  in   developing  apps  say  it   makes  business  processes   more  difficult  
  4. 4. © 2015 IBM Corporation4 First If  good  apps  are  the  expecta>on,  what  does  a  great  app  look  like?   Data  rich   Secure   Always   improving   Relevant   To  your  customers   For  your  enterprise   What  that  means…   I  can  do  more  on  my   device   I  can  trust  that  my   data  is  safe   It’s  be<er,  faster  or   more  func>onal  than  it   was  yesterday   It  knows  me…     where  I  am,  what  I’m  doing   and   what  I  like   My  customers  (and   other  users)  make   be<er  decisions  faster   Risk  and  security  are   tailored  to  my   enterprise  needs   We  easily  manage  new   releases  and  assess  and  act  on     performance  and  usage  issues   We  have  deep  insights  in   our  users’  and  their  mobile   experiences  
  5. 5. © 2015 IBM Corporation5 First IBM  MobileFirst  reduces  your  mobile     back-­‐end  effort  so  that  you  can  focus  on  crea>ng  value   where  it  maYers  most  –  your  customers’  experiences   Today,  most  organiza>ons  have  no  choice  but  to   focus  mobile  efforts  “under  the  surface”   Development   Engagement   Security   OperaGons   Development   Engagement   Security   OperaGons   The  right  mobile  technologies  enable  you  to  deliver  great  apps  
  6. 6. © 2015 IBM Corporation6 First The  MobileFirst  Pla^orm  simplifies  the  end-­‐to-­‐end  delivery  process   Scan  &  CerGfy   to  proac>vely  mi>gate  risk   Test   to  get  the  best  feedback     on  app  quality   Integrate      with  back-­‐end  systems,                  data  and  cloud  services   Obtain  Insight   to  beYer  understand  your  users  and   their  mobile  experiences   Manage   authen>ca>on,  updates  and   versions   Deploy   across  app  stores   Design  &  Develop   using  a  MobileFirst  approach   ConGnuous  Delivery   Integrated  DevOps   for  mobile         Instrument   your  apps  for  analy>cs,  security  and   management  
  7. 7. © 2015 IBM Corporation7 First Efficiently   Develop   and   Integrate   Easily   Secure   Personalize   Engagements   ConGnuously   Deliver   §  Rich,  integrated  lifecycle   and  infrastructure  for   na>ve  and  cross-­‐   pla^orm  apps   §  Protec>on  of  corporate   services  from   unauthorized  access   §  Leakage  preven>on  of   corporate  and  user  data   §  Wide  choice  of  user   engagement  methods,     to  match  mobile  users’   needs   §  Leveraging  mobile   sensors,  user  usage   paYerns  and  data  to   personalize  user   engagement   §  Tools  for  con>nuous     high-­‐quality  app  delivery   §  App  quality  and   performance  analy>cs  and   monitoring   §  Version  control  and   streamlined  app  delivery   The  IBM  MobileFirst  Pla^orm  supports  mobile  development  and  opera>ons   with  four  components:  
  8. 8. © 2015 IBM Corporation8 First Security   •  End  to  end  security  with  an  IBM  framework  that  helps  secure   the  app  and  data  within  the  app   •  Code  scanning  provides  a  check  for  developers  to  help  reduce   the  possibility  security  holes  are  introduced  inadvertently   Data  IntegraGon   •  Adapters  make  it  intui>ve  to  access  and  op>mize  data  for   mobile   End  to  End  Management   •  Pinpoint  and  resolve  problems  easily   •  Integrated  console  to  control  app  versioning,  opera>onal   analy>cs,  and  app  deployment  helps  lower  the  cost  of   opera>ons   ConGnuous  Delivery   •  IBM  exper>se  and  soaware  enables  new  devices  and  OS   updates   •  Crash  analysis,  sen>ment  analysis,  and  feedback  collec>on   enables  high  quality  apps   Compared  to  DIY,  the  IBM  MobileFirst  pla^orm  provides  significant  benefits   Do-­‐it-­‐yourself  pieces  IBM  MobileFirst  PlaNorm  –  a  unified  approach   Security   • Develop  and  maintain  your  own  security   framework   • Ensure  that  your  code  doesn’t  cause  a  security   hole   Data  Integra>on   •  Build  and  maintain  mobile  op>mized  APIs  for   enterprise  data   Management   •  Provide  a  separate  Mobile  App  Management   provider  or  home  grown  solu>on   Con>nuous  Delivery   •  Self-­‐maintain  and  upgrade  components  as  new   devices  are  released  
  9. 9. © 2015 IBM Corporation9 First Gartner  does  not  endorse  any  vendor,  product  or  service  depicted  in  its  research  publica>ons,  and  does  not   advise  technology  users  to  select  only  those  vendors  with  the  highest  ra>ngs.  Gartner  research  publica>ons   consist  of  the  opinions  of  Gartner's  research  organiza>on  and  should  not  be  construed  as  statements  of  fact.   Gartner  disclaims  all  warran>es,  expressed  or  implied,  with  respect  to  this  research,  including  any  warran>es  of   merchantability  or  fitness  for  a  par>cular  purpose   Magic  Quadrant  for  Mobile  ApplicaGon  Development   PlaNorms   Ray  Valdes,  Van  L.  Baker,  Richard  Marshall,  Jason  Wong   September  2,  2014     This  Magic  Quadrant  graphic  was  published  by  Gartner,  Inc.  as  part  of  a  larger  research  note  and  should   be  evaluated  in  the  context  of  the  en>re  report.  The  full  report  is  available  at  hYp://ibm.co/13TU2Dm   Gartner  has  recognized  IBM  as  a  leader  in  the  Magic  Quadrant  for  Mobile   Applica>on  Development  Pla^orms   “The  mobile  applica.on  development  pla3orm   market  con.nues  to  grow,     evolve and mature in response to escalating customer requirements.   We assess the major vendors that enable enterprise IT developers to create mobile applications for customers, partners and employees.”  
  10. 10. © 2015 IBM Corporation10 First Increase  the  efficiency  of  your  development  teams   Full  spectrum  of  development  approaches   -  From  web,  through  hybrid,  to  na>ve   Shortening  development  lifecycle   -  Preview,  simula>on,  and  tes>ng  for  mobile  apps   -  Integrates  with  enterprise  development  lifecycle  tools   -  Templates  and  custom  components   -  Dev-­‐>me  app  store  to  streamline  tes>ng   -  Wizards  for  code-­‐less  REST,  SOAP,  and  SAP  integra>on   Standards-­‐based   -  No  new  language  or  framework  to  learn   -  Leverage  mobile  and  HTML5  ecosystems   Developer  friendly   -  “Bring  your  own  tool”  and  IDE  op>ons   Connect  to  backend  systems  to  unlock  data   -  Connec>vity  framework  makes  it  easy  to  access  backend  web  resources,  DBs,  queues,  and   SAP   -  Server-­‐side  business  logic  extends  the  client  app   Efficiently develop & integrate
  11. 11. © 2015 IBM Corporation11 First Enable  mobile  app  developers  to  secure  and  connect  mobile  apps  to  cri>cal  data   MobileFirst  ApplicaGon  Scanning   §  Dev-­‐>me  vulnerability  detec>on  to  help  reduce  risk  of   data  leakage  and  breaches   Flexible  user  authenGcaGon  framework     §  Re-­‐use  or  adjust  exis>ng  web  and  corporate  authen>cate   mechanisms  for  mobile   §  Cer>ficate-­‐based,  mul>-­‐factor,  and  Touch  ID   authen>ca>on     §  Strong  AES-­‐256  encryp>on  for  local  app  data  on  the   device   App  disable  and  version  enforcement   §  To  ensure  users  do  not  access  vulnerable  apps   Easily secure
  12. 12. © 2015 IBM Corporation12 First Increase  produc>vity  and  compe>>veness  by  crea>ng  personalized  user   engagement   Wide  range  of  user  access  choices   §  Apps  on  iOS,  Android,  Windows,  and  HTML5   §  Tablets,  mobile  and  wearables   §  Beyond  apps:  Push,  SMS,  USSD,  J2ME   Outdoor  and  indoor  locaGon  services     §  Triggers  for  business  logic  integra>on   §  iBeacon  registra>on  and  management     Efficient  and  scalable  app  data  storage   §  With  Cloudant  Database  as  a  service   OpGmized  delivery  of  corporate  data   §  Efficient  server-­‐side  protocol  transla>on  service  composi>on   AddiGonal  services  on  IBM  Bluemix   §  Workflow,  business  analy>cs   §  IBM  and  third-­‐party  services   Personalize engagements
  13. 13. © 2015 IBM Corporation13 First Gain  end-­‐to-­‐end  visibility  on  problems  to  deliver  rapidly  and  itera>vely   Learn  from  your  users   §  Collect  direct  user  feedback  and  streamline  to  development     §  Use  sen>ment  analysis  to  tracks  and  compare  app  store  feedback  and   ra>ng   Understand  on  the  device  and  end-­‐to-­‐end   §  Analyze  crashes  that  nega>vely  effect  user  experience   §  Remotely  control  app  logging  to  solicit  debug  info  on  specific  devices   §  User  opera>onal  analy>cs  to  monitor  app  performance,  usage   metrics,  and  logs   Push  and  manage  app  versions   §  Streamline  deployment  of  server-­‐side  app  components   §  Control  app  versions  installed  on  user  devices   §  Efficiently  update  hybrid  apps  without  going     through  the  app  store     Continuously deliver
  14. 14. © 2015 IBM Corporation14 First b Consume  and  compose  the  capabili>es  you  need  –  on  premise  or  in  the  cloud   Quality  Assurance  ApplicaGon  Scanning   On  Premise  or  Private  Cloud  Modules     ApplicaGon  Scanning   Detect  code  security  vulnerabili>es  at  the  >me  of   development     Quality  Assurance   Collect  beta  test  feedback,  crashes  and  analyze   user  sen>ment     FoundaGon     Development  environment,  con>nuous  delivery,   opera>ons,  security  and  integra>on       As  Services  in  Bluemix     Cloud  APIs   Cloudant  NoSQL  DB,  Workflow,  Business  Analy>cs,   more       FoundaGon   Services  in  IBM  Bluemix  
  15. 15. © 2015 IBM Corporation15 First ! IBM  Bluemix  -­‐  a  rich  set  of  mobile  ready  APIs     Mobile Run Code The developer can chose from multiple language runtimes or bring their own. Just upload your code and go. Store Data The developer can store data in the cloud as a service easily without needing to administer the databases. Cloud Integration Build hybrid environments. Connect to on-premises systems of record plus other public and private clouds. Expose your own APIs to your developers. Built on IBM SoftLayer Runs on top of IBM’s leading infrastructure as a service. A catalog of developer friendly APIs (IBM & third party) with mobile SDKs, that can be composed into new and existing mobile apps. Configure and manage through the BlueMix portal. API Catalog Web Data Big Data & Analytics Inte- gration …and more Categories
  16. 16. © 2015 IBM Corporation16 First The  MobileFirst  Pla^orm  is  integrated  into  IBM  Bluemix  Cloud  Services   Mobile   Applica>on   Security   Mobile  Data   Mobile  Quality   Assurance   Embeddable     Analy>cs   Cloudant     NoSQL  DB   Cloud     Integra>on   Rules   Workflow   Cloud   Storage  for   mobile  data   management   Security     to  prevent   unauthorized   access  to  data   IntegraGon   Connect  with   APIs  &  Systems   of  Record   Workflow     to  automate   next  acGons   AnalyGcs    for  reporGng   and  insight  
  17. 17. © 2015 IBM Corporation17 First A  closer  look  at  the  Bluemix  mobile  specific  services…   Push Create and schedule push notifications for iOS and Android devices to engage users when they aren’t using the app. User tagging enables the user to select desired push topics. Server-side Code Host mobile and web applications and accelerate development time of server side scripts by leveraging the mobile app template and SDK. Powered by Node.js Mobile Application Security Provides a basic app security framework - enabling the developer to block access to apps on specific devices. Mobile Data Enhance your mobile apps through simple to use SDKs to save shared data in a scalable, managed database as a service. Powered by Cloudant. Mobile Quality Assurance Instrument apps to capture tester and live-user experiences, including context- aware crash log and in-app bug reports, in-app user feedback and insightful and metrics. Shared Mobile Backend with Data and Security (SDKs for iOS, Android and JavaScript) Promote customer engagement, quality, and feedback AppScan Mobile Analyzer brings the power of AppScan to Android mobile applications, identifying security issues in your mobile apps, to help you ensure that they are not vulnerable to malware.
  18. 18. © 2015 IBM Corporation18 First Provide  a  flexible  mobile  data  layer   §  Distributed  NoSQL  “Data  Layer”     §  Available  as  a  fully-­‐managed  DBaaS,  or  managed  by   you  on-­‐premises   §  Transac>onal  JSON  “document”  database  with   RESTful  API     §  Spreads  data  across  data  centers  &  devices  for  scale   &  HA     §  Ideal  for  apps  that  require:   -  Massive,  elas>c  scalability   -  High  availability   -  Geo-­‐loca>on  services   -  Full-­‐text  search   -  Occasionally  connected  users   Build More. Grow More. Sleep More.
  19. 19. © 2015 IBM Corporation19 First IBM  MobileFirst  is  con>nually  evolving   Efficiently  build,  secure,  and   con>nuously  deliver  quality   mobile  apps  that  deliver  value   for  customers  or  employees   § Cross-­‐pla^orm  or     na>ve-­‐only   § Essen>al  back-­‐end  infrastructure   for  a     mobile  app   § One  pla^orm  –     Get  it  your  way:  cloud;     on  premise;  iOS  edi>on   Seamlessly  secure  and  manage   your  devices,  applica>ons,   content  and  transac>ons     § Advanced  mobile  management   § Secure  produc>vity  suite   § Secure  gateway  access   § Secure  document  sharing   § Advanced  threat  protec>on  and   preven>on   Understand,  engage  and   enhance  mobile  customer   interac>ons   § Push  no>fica>on  and  mobile   campaign  management   § Mobile  customer  experience   analy>cs,  and  digital  analy>cs   § Intelligent  loca>on  detec>on   § Mobile  store  and  commerce   IBM  MobileFirst  PlaNorm   IBM  MobileFirst  Protect   IBM  ExperienceOne  
  20. 20. © 2015 IBM Corporation20 First IBM  MobileFirst  Protect:     One  security  and  management  pla^orm  for  all  your  mobile  assets   Secure  mobile   containers   Seamless   enterprise  access   Secure  content   collaboraGon   Comprehensive   mobile   management  
  21. 21. © 2015 IBM Corporation21 First Gain  complete  mobile  visibility     to  opGmize  the  mobile  customer   experience   Engage  each  customer   in  a  real-­‐Gme  dialogue   that  builds  on  past  and   current  behavior   Create  a  highly  effecGve,  device-­‐ opGmized  shopping  experience   IBM  ExperienceOne:     Delivering  the  customer  insights  and  experiences  that  differen>ate  you  
  22. 22. © 2015 IBM Corporation22 First Build a stronger go-to-market presence •  Gain visibility and generate demand on a global scale •  Exploit the market pull of the industry’s largest IT solution vendor 4 Secure your share of new opportunities •  Generate revenue from identifying, influencing or selling •  Combine mobile with industry, cloud, social & analytic capabilities 3 Meet your customer’s needs with the broadest mobile capabilities •  Build apps, optimize for mobile, engage customers & transform business •  Various entry points to address multiple buyers – CxO, IT and LoB 1 Benefit from our significant investment in mobile •  Utilize our market leading offerings •  Focus on your core business, not building everything yourself 2 Why  partner  with  IBM?  
  23. 23. © 2015 IBM Corporation23 First Ways  to  get  started  with  IBM  MobileFirst   Evaluate software and build skills •  Visit ibm.com/developerworks/mobile2! 3! Deepen your knowledge •  Visit the PartnerWorld Mobile Academy 1! Learn how you can grow your business •  Visit ibm.com/partnerworld/mobilefirst

×