The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
This document provides an agenda and details for an event on app retention and engagement in Toronto, Canada. The agenda includes presentations on mobile retention strategies from CleverTap and a panel discussion with mobile app companies doing well in retention. Topics to be covered are the importance of analytics, segmentation, and personalized messaging for moving users through customer journeys in mobile apps. The document outlines segmentation techniques and how combining segmentation with timely, contextual messages can significantly improve user conversion rates.
App promo-Best practices for App Store Optimization (ASO)Gary Yentin
The document discusses App Store Optimization (ASO), which is similar to SEO but for app stores. It provides insights and best practices for ASO, including optimizing app titles, descriptions, screenshots, keywords and metadata to improve search engine ranking and discoverability. Specific tactics covered include incorporating keywords, using bullet points in descriptions, including app portfolio links, and regularly updating text and metadata. The document also addresses challenges like limited data, trial and error testing across platforms and regions, and immature analytics.
Mobile personas 2014 holiday survey results (oct 14) finalGary Yentin
For those who missed the live webinar for @MobilePersonas, please find enclosed the slides that were covered in the presentation. It's not to late to include any custom questions for the final report, so please contact if interested. Enjoy!
The document summarizes key findings from a study of mobile device usage among Canadians. It finds that:
1) Marketers must segment their mobile audiences by both demographic (moms, millennials, men) and device (smartphone vs. tablet) as content consumption varies significantly.
2) Mobile can be leveraged to nudge consumer behavior, with many Canadians using their devices to plan activities and assist with purchases.
3) Mobile devices are empowering consumers and changing the in-store shopping experience, with many using their phones for research and comparisons directly in stores.
Gary Yentin, CEO of App-Promo, gave a presentation on the secrets to becoming a number one app. He discussed the challenges of discovery and monetization in the crowded app marketplace. Yentin also presented data from App-Promo's developer survey showing that experienced developers who stick with their apps long-term are more likely to find success, earning over $500,000 in some cases, compared to new developers. The presentation provided strategies for app store optimization, pre-launch marketing, social media promotion, and paid mobile ads to help apps gain discovery and engagement.
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
This document provides an agenda and details for an event on app retention and engagement in Toronto, Canada. The agenda includes presentations on mobile retention strategies from CleverTap and a panel discussion with mobile app companies doing well in retention. Topics to be covered are the importance of analytics, segmentation, and personalized messaging for moving users through customer journeys in mobile apps. The document outlines segmentation techniques and how combining segmentation with timely, contextual messages can significantly improve user conversion rates.
App promo-Best practices for App Store Optimization (ASO)Gary Yentin
The document discusses App Store Optimization (ASO), which is similar to SEO but for app stores. It provides insights and best practices for ASO, including optimizing app titles, descriptions, screenshots, keywords and metadata to improve search engine ranking and discoverability. Specific tactics covered include incorporating keywords, using bullet points in descriptions, including app portfolio links, and regularly updating text and metadata. The document also addresses challenges like limited data, trial and error testing across platforms and regions, and immature analytics.
Mobile personas 2014 holiday survey results (oct 14) finalGary Yentin
For those who missed the live webinar for @MobilePersonas, please find enclosed the slides that were covered in the presentation. It's not to late to include any custom questions for the final report, so please contact if interested. Enjoy!
The document summarizes key findings from a study of mobile device usage among Canadians. It finds that:
1) Marketers must segment their mobile audiences by both demographic (moms, millennials, men) and device (smartphone vs. tablet) as content consumption varies significantly.
2) Mobile can be leveraged to nudge consumer behavior, with many Canadians using their devices to plan activities and assist with purchases.
3) Mobile devices are empowering consumers and changing the in-store shopping experience, with many using their phones for research and comparisons directly in stores.
Gary Yentin, CEO of App-Promo, gave a presentation on the secrets to becoming a number one app. He discussed the challenges of discovery and monetization in the crowded app marketplace. Yentin also presented data from App-Promo's developer survey showing that experienced developers who stick with their apps long-term are more likely to find success, earning over $500,000 in some cases, compared to new developers. The presentation provided strategies for app store optimization, pre-launch marketing, social media promotion, and paid mobile ads to help apps gain discovery and engagement.
The document announces a new research study by App-Promo, BrandSpark International and Tapped Mobile analyzing key mobile consumer segments in Canada - the Mobile Hockey Mom, Digital Dad, and Young and Wireless. The research looks at how these groups use their mobile devices and which channels are most effective for reaching them. Insights from the study will be presented at an event in Toronto on July 25th, providing information to help marketers and brands better understand and target Canadian mobile users.
App Promo Android Toronto Session 10/25Gary Yentin
This document provides information about marketing mobile apps to become the number one app. It discusses the current Android app ecosystem statistics. Some key points include:
- Over 75% of Android apps are free while 25% are paid.
- Organic discovery on Google Play is primarily through search, not rank. Proper keywords in the app title and description can increase search rank.
- Long term advertising campaigns across multiple networks are recommended to acquire loyal users and increase rank over time.
- Google Play insights and attribution data can provide valuable marketing intelligence on what traffic sources are delivering loyal users.
The document then provides tips on search optimization, testing app presentation, and monetization strategies like free apps with
The document discusses marketing strategies for mobile apps. It states that many companies focus on app development but not on marketing strategy. App-Promo is introduced as an expert in app marketing that can help at every stage, from strategy to ongoing promotions. Key recommendations include evaluating competition, defining the target customer, calculating customer acquisition costs, creating a marketing budget, testing campaigns, and analyzing results.
The document discusses marketing strategies for Android apps. It notes that the Android Market grew 127% in apps from Q4 2010 to Q2 2011, compared to 44% for the Apple App Store. It introduces App-Promo as an expert in custom marketing plans for apps, including PR, social media, and paid media tactics. Specific tactics covered include optimizing app store listings, reviews/ratings, branding, distribution channels, press releases, blogger outreach, and paid acquisition.
App-Promo Android Marketing TO PresentationGary Yentin
The document discusses marketing strategies for Android apps. It notes that the Android Market grew 127% in apps from Q4 2010 to Q2 2011, compared to 44% for the Apple App Store. It introduces App-Promo as an expert in custom marketing plans for apps, including PR, social media, and paid media tactics. Specific tactics covered include optimizing app store listings, building brands, leveraging reviews, distributing beyond app stores, working with bloggers, and testing different paid media approaches.
This document summarizes a presentation about promoting mobile applications. It discusses discovering applications through app stores and other channels, developing a marketing strategy in 7 steps including creating buzz on social media and with PR, and a case study of a soccer app from Sympatico that engaged fans through social features and a promotional campaign. The presentation emphasizes the importance of marketing from the start of development and continuing promotion around launch to drive downloads.
This document discusses how to promote mobile apps. It recommends developing a unique app, spending time on app store submissions, designing a website, promoting on social media, pursuing PR opportunities, using mobile advertising, and investing in an app launch. It also provides a case study of how Sympatico promoted its 2010 World Cup app through mobile ads, media outreach, blogs, and social media to achieve 70,000 downloads. Key lessons learned include checking for trademarks, setting language properly, timing app store promotion, using press releases and alerts to engage users, and leveraging social media.
The document announces a new research study by App-Promo, BrandSpark International and Tapped Mobile analyzing key mobile consumer segments in Canada - the Mobile Hockey Mom, Digital Dad, and Young and Wireless. The research looks at how these groups use their mobile devices and which channels are most effective for reaching them. Insights from the study will be presented at an event in Toronto on July 25th, providing information to help marketers and brands better understand and target Canadian mobile users.
App Promo Android Toronto Session 10/25Gary Yentin
This document provides information about marketing mobile apps to become the number one app. It discusses the current Android app ecosystem statistics. Some key points include:
- Over 75% of Android apps are free while 25% are paid.
- Organic discovery on Google Play is primarily through search, not rank. Proper keywords in the app title and description can increase search rank.
- Long term advertising campaigns across multiple networks are recommended to acquire loyal users and increase rank over time.
- Google Play insights and attribution data can provide valuable marketing intelligence on what traffic sources are delivering loyal users.
The document then provides tips on search optimization, testing app presentation, and monetization strategies like free apps with
The document discusses marketing strategies for mobile apps. It states that many companies focus on app development but not on marketing strategy. App-Promo is introduced as an expert in app marketing that can help at every stage, from strategy to ongoing promotions. Key recommendations include evaluating competition, defining the target customer, calculating customer acquisition costs, creating a marketing budget, testing campaigns, and analyzing results.
The document discusses marketing strategies for Android apps. It notes that the Android Market grew 127% in apps from Q4 2010 to Q2 2011, compared to 44% for the Apple App Store. It introduces App-Promo as an expert in custom marketing plans for apps, including PR, social media, and paid media tactics. Specific tactics covered include optimizing app store listings, reviews/ratings, branding, distribution channels, press releases, blogger outreach, and paid acquisition.
App-Promo Android Marketing TO PresentationGary Yentin
The document discusses marketing strategies for Android apps. It notes that the Android Market grew 127% in apps from Q4 2010 to Q2 2011, compared to 44% for the Apple App Store. It introduces App-Promo as an expert in custom marketing plans for apps, including PR, social media, and paid media tactics. Specific tactics covered include optimizing app store listings, building brands, leveraging reviews, distributing beyond app stores, working with bloggers, and testing different paid media approaches.
This document summarizes a presentation about promoting mobile applications. It discusses discovering applications through app stores and other channels, developing a marketing strategy in 7 steps including creating buzz on social media and with PR, and a case study of a soccer app from Sympatico that engaged fans through social features and a promotional campaign. The presentation emphasizes the importance of marketing from the start of development and continuing promotion around launch to drive downloads.
This document discusses how to promote mobile apps. It recommends developing a unique app, spending time on app store submissions, designing a website, promoting on social media, pursuing PR opportunities, using mobile advertising, and investing in an app launch. It also provides a case study of how Sympatico promoted its 2010 World Cup app through mobile ads, media outreach, blogs, and social media to achieve 70,000 downloads. Key lessons learned include checking for trademarks, setting language properly, timing app store promotion, using press releases and alerts to engage users, and leveraging social media.