The document discusses the opportunity for mobile operators to generate revenue through mobile advertising. It notes that traditional revenue streams for operators are declining due to market saturation and price wars. Comverse is positioned to help operators capitalize on mobile advertising by providing an end-to-end solution covering technology, network expertise, marketing advisory services, advertiser relationships, and business operations. Comverse currently leads the market in operator in-network mobile advertising deployments worldwide and is committed to innovating solutions to help operators succeed in monetizing through advertising.