Mobikwik BUSINESS PLANNING
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MobiKwik is an Indian mobile wallet company that offers users a virtual wallet to make online and offline payments. It generates revenue through commissions from bill payments, shopping transactions, and deposits from customers which are invested. While it faces competition from other mobile payment apps like Paytm and Freecharge, MobiKwik has over 26% reach among Indian users according to surveys. It provides offers and cashbacks for payments and shopping at various online and offline merchant partners to drive transactions on its platform.
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Mobikwik BUSINESS PLANNING
- 2. Table of contents 1. Introduction 2. History 3. Mission & Vision 4. Funding source 5. Services 6. Offers 7. Present position 8. BUSINESS Strategy 9. Compitators & Top 3 Payments Apps
- 3. Bipin Preet Singh, Founder & CEO of MobiKwik
- 4. MobiKwik, is one of India’s leading Mobile Wallet companies, that offers its users to use this virtual wallet to make any kind of payments be it online or offline. merchants of Mobikwik – Café Coffee Day, Domino’s Pizza, Pizza Hut, PVR, eBay, Jabong, Snapdeal, ShopClues, HomeShop18, Naaptol, Pepperfry, Fashionara, MakeMyTrip, BookMyShow, etc. Introduction
- 5. Founded - 2009 Founders - Bipin Preet Singh and Upasana Taku Investment - USD$250 thousand Head office - Gurgaon, India service. - Mobile and online payments, phone and DTH recharges, money transfers, shopping, Accept Door step Deposit Authorized By - Reserve Bank of India in 2013 History
- 6. Mission & Vision "Digitise and Simplify Payments for Mobile Recharges."
- 7. Funding • In the initial time company raised $250K seed funding and looking at the growth of the company • In 2013, Cisco Investments, American Express and the existing investor, Sequoia Capital invested $25 million in Series B which was $5 million in a series A round. • Present funding $1 billions (6400 Crores) • Bajaj Finance Ltd will acquire a 10.83% stake in mobile wallet company MobiKwik for about Rs 225 crore ($35.4 million)
- 8. Financial Position • Mobikwik losses widen to Rs 131 crore in FY 17 - FT • Rs 225 crore from Bajaj Finance in lieu of 10.83% stake in August this year. • Company announced we are in recession period they are searching for funds from some other institutions , It needs more than 100 crore to come back for compitation • Still company will provide the super cash offers to customers
- 9. Services • Mobile Recharge • DTH Recharge • Electricity, Gas, Petrol, Hospital, Pharmacy Bill payments • Accept Deposit From Customers • Bus Ticket Booking • Railway Ticket Booking • Provide Small Amount of Loans to Customers • Online Shopping Payment • Retail store Payments
- 10. Mobikwik Offer 1. Recharge & Bill payments 2. Weekend Bonanza 3. New User Offers 4. Restaurants 5. Online Food Order Offer 6. Retail store offers
- 11. Mobikwik Offer 7. Travel offers 8. Online shopping 9. Grocery 10. Banking 11. Services 12. Entertainment 13. Health
- 13. Apollo Weekend Bonanza : 100% SuperCash @ Apollo Pharmacy! Coupon Code: No coupon code required
- 14. Get Flat Rs.300 SuperCash @ BookMyShow! Coupon Code: NEW300 Book my Show
- 15. Grofers New User Offer: 20% Grofers cashback + Flat Rs.300 SuperCash! Coupon Code: KWIK275
- 16. Shopclues New Users : Get Flat Rs.300 SuperCash @ Shopclues! Coupon Code: NEW300
- 17. FirstCry New Users : Flat Rs.300 SuperCash @ FirstCry! Coupon Code: NEW300
- 18. Jio • Save Flat Rs.300 & Get Rs.2500 Hotel Voucher on Jio Rs.398 Plan & Higher • Code: JIOFULL • Order JioPhone & Get up to Rs.500 SuperCash for your recharges & more at MobiKwik. • Code : JPHONE
- 19. Party Party is on us: Get Flat Rs.50 SuperCash. Valid 4 times! Coupon Code: PARTY
- 20. Vodafone Save flat Rs.70 Vodafone Recharges of Rs.295 & more Coupon Code: VODA70
- 21. Havmor Get 20% SuperCash @ Havmor! Coupon Code: No coupon code required
- 22. Birdy Get 20% SuperCash @ Birdy Coupon Code: No coupon code required
- 23. foodpanda 30% SuperCash @ foodpanda! Coupon Code: FPKWIK
- 24. Swiggy 30% SuperCash on Swiggy! Coupon Code: No coupon code required
- 25. Dominos Get 30% SuperCash @ Dominos! Coupon Code: No coupon code required
- 26. More Stores Exciting SuperCash offer @ More Stores! Coupon Code: No coupon code required
- 27. Spencer Get 10% SuperCash @ Spencer Coupon Code: No coupon code required
- 28. MakeMyTrip Travel on No Cost EMI, get upto Rs.2000 Cashback Coupon Code: No coupon code required
- 29. Yatra Get flat Rs.1000 SuperCash @ Yatra! Coupon Code: No coupon code required
- 30. Big Bazaar Pay using MobiKwik @ Big Bazaar stores! Coupon Code: No coupon code required
- 31. Voonik Get Flat 15% SuperCash @ Voonik! Coupon Code: No coupon code required
- 32. PAYBACK - Pay twice & get 200 PAYBACK points! Coupon Code: No coupon code required - Pay across 3 categories & get 500 PAYBACK points!
- 33. Sqrrl Save & invest your money @ Sqrrl! Coupon Code: No coupon code required
- 34. petrol Flat 10% SuperCash every week + 0.75% cashback on petrol!
- 35. Haptik Get upto Rs. 500 SuperCash @ Haptik!
- 37. • Internet browsing • App Downloaded & app upgradation earning • Accept the deposit from customers that amount will invested in somewhere and earn the money • Sell the customers emails & data for third parties • Reacive intrest by Deposited amount • Reacive commission from stores , SIM companies, Electricity companies, DTH companies, Online shopping companies, Healthcare & Hospitalities , Restaurants, Party Halls, Hotels , Train , Buses, Insurance company, What's The Source to Offer Given by Mobikwik
- 38. What's The Source to Offer Given by Mobikwik • charge commissions from the operators. • the company charges a commission of 1.99% on every transaction. (Payments) • Charge commission by the company • Accept the deposit from the customers then invested in some other companies
- 39. Compitators • Freecharge • Paytm • Phone pe • Tez • Oxygen wallet • Airtel Money • Citrus Pay • Juspay • LIME
- 40. Compitators • State Bank Buddy • Citi MasterPass • Ezetap • HDFC PayZapp • ICICI Pockets • JioMoney • MomoeXpress • MoneyonMobile • Ola Money
- 41. 0 5 10 15 20 25 30 35 40 45 Paytm freecharge MOBIKWIK Series 1 Series 2 Paytm Freecharge Mobikwik 39% 20% 26% 11% 4% 17% Reach of Top Mobile Payment App & Sites