The report contains a sample of pitch book of M&A deals of BigBasket brand.

1. PITCH BOOK
Acquisition Deals of BigBasket
Name of Investment Bank

2. Table of Contents
Sr. No. Contents Page No.
1 Executive Summary 3
2 Overview of Industry 4
3 Overview of Company 5
4 Funding 6
5 Acquisition 7
6 Expansion 8
7 Competition 9
8 Valuation summary 10
9 Future Possible M&A 11

3. Executive Summary
• BigBasket has completed the acquisition of three ventures.
• BigBasket has acquired 100% stake in milk delivery startups RainCan and Morning
Cart
• Acquiring controlling stake in smart vending machines startup Kwik24.
• This move marks the company’s foray into milk delivery and omnichannel grocery
delivery.
• The micro delivery startup acquisition really helps BigBasket in accelerating our
need to bring fresh subscription services to our customers, daily,” said Hari Menon,
chief executive of Big Basket. “And Kwik24 acquisition gives us the ability to be
closer to the customer by way of the BB Instant smart vending kiosks.
• The combination of micro delivery startups would create a strong player in the
online grocer services.

4. Overview of Industry

5. Overview of Company
• Launched in 2011 by SuperMarket Grocery Supplies Pvt Ltd.
• Revenue of around $3.2 million and approximately 4,000 employee
s.
• Bigbasket.com (Innovative Retail Concepts Private Limited) is Indi
a’s largest online food and grocery store.
• With over 18,000 products and over a 1000 brands.
• Operating in 21 cities of India. Major business share from Bangalor
e, Mumbai, Pune, Chennai, Delhi-NCR.

6. Funding
• Bigbasket has received funding worth around $526 million.
• The investors include
• Additional funding of around $300 million from Alibaba and other investors, post
which, the company would be valued at around $1000 million.
 Alibaba Group
 Abraaj Group
 Ascent Capital
 Bessemer Venture Partners
 Brand Capital
 Helion Venture Partners
 ICICI Venture
 IFC Venture Capital Group
 LionRock Capital
 Paytm Mall
 Sands Capital Management
 Sands Capital Ventures
 Trifecta Capital
 Zodius Capital

7. Acquisitions
• Bigbasket acquired Delyver in June 2015 for an undisclosed amount. Delyver was al
so an online grocery store and its specialty was using local stores to deliver groceri
es to people..
• Acquired 100% stake in,
 Bengaluru based Morning Cart
 Pune based Raincan (Bloomskart Retail Pvt. ltd)
• Acquired controlling stake in Savis Retail, which operates cloud connected, smart ve
nding machines under the name Kwik24.

8. Expansion
• Through Morning Cart and RainCan, BigBasket will offer its Milk delivery
and its non-milk range such as fresh fruits and vegetables, staples, bread
and eggs, pooja essentials and diapers.
• It has done a soft-launch of the new subscription service – bbdaily – in
Bengaluru and Pune with 20,000 subscriptions a day.
• It will launch the services in eight more cities shortly.
• BigBasket has installed 100 smart vending machines through Kwik24 in
Bengaluru and plans to expand to other cities soon.
• Customers can get fresh produce like fruits and vegetables, and other FMCG
products via the bb Instant app and pick up their orders from the vending
machines.

9. Competition
• Bigbasket competes with various other startups in the online grocery
segment. Competitors include
 Grofers
 Zopnow
 Peppertap
• Various city-specific online retail stores have also come up, which are
giving tough competition to Bigbasket.
• Bigger e-commerce players have also started selling groceries online
such as
 Amazon India
 Flipkart
 Indiamart.com
Naturesbasket
Aaramshop.
 Paytm
 Snapdeal

10. Valuation Summary
• Alibaba contributed around 75% (around $225 million or Rs 1,440 crore) of the total
funding
• Abraaj, International Finance Corporation (the investment arm of the World Bank), a
nd Sands Capital accounted for the rest.
• the money was raised through a mix of primary and secondary transactions
• The details of the actual valuation is not yet disclosed
• the company told VCCircle that BigBasket’s valuation is approaching unicorn status
- a startup valued at $1 billion - post this funding round.
• BigBasket had secured $300 million in a Series E round
• Alibaba was set to put in $300 million for a 35-40% stake in BigBasket, translating i
nto a post-money valuation of $850 million.

11. Future Possible M&A
Following companies may proposed for Merger & Acquisition
1. Alibaba: Already have a stake of 35-40% in Bigbasket.
2. Amazon: Amazon has committed $500 million over the next two-three years towar
ds this food retail unit. Amazon also offers online delivery of groceries and daily es
sentials through its app Amazon Now and its online supermarket service Amazon P
antry.
3. Walmart Stores Inc.: The company have a aggressive policies to enter into Indian
market
4. Flipkart: Announced its second innings in the segment through a soft launch of its
grocery delivery service Supermart in November last year.