The document discusses how mobile technology is transforming retail, with smartphone usage and mobile queries for coupons increasing significantly year-over-year. It proposes that retailers supplement their strategies with "mobile couponing", using a 6C framework involving customer behavior, connecting digital and retail media, strong calls to action, closing the redemption loop to gain customer data and insights, building customer confidence, and creative couponing programs. Examples are given of a successful mobile coupon campaign run by Blockbuster that drove hundreds of thousands of redemptions using customers' existing mobile phones.

1. Andy Smith Client Services Director Eagle Eye Solutions

2. Retail sector - Feeling Under the weather? BRC : Spend Intentions all time low Nielsen : 1/3 do not have spare cash BDO : Rioting Blow – worst Month in 2 years Non store Sales up 40%

3. High Street Retail – In search of a tonic Smartphone growth 50% YOY Soon 50% viewing retail business site on mobile 13% of all retail queries are mobile 800% YOY increase in queries for coupons, vouchers & offers!

4. 6 C’s – A mobile vitamin supplementMOBILE COUPONING Customer behavior Connecting Digital Media & retail Call to Action Closing the loop Confidence Creativity

5. 6 C’s supplement – Customer behavior 68% of UK smartphone owners use it to help with shopping 28% use them to look for inspiration while shopping 15% use a phone to evaluate products while shopping Vouchers paper to mobile 3:1

6. 6 C’s supplement – Connect Digital Media & Retail 13% mobile media under-spend Digital to Digital until now

7. 6 C’s supplement – Call to Action Request voucher On Mobile site Enter No. 05564094929 MESSAGES £5 Blockbuster Coupon PIN 1234567 Exclusive promotion to all T-Mobile Customers advertised via mobile, TV, print and outdoor activity Weekly offer to all customers developing loyalty to T-Mobile and driving new customers to Blockbuster Customer text in to request a mobile coupon Coupons redeemed through existing Chip and PIN in all blockbuster stores in the UK. 400K redemptions Enabling mobile retail transactions

9. Quick, easy & intuitive to redeem

10. Engaging with brand through a device they love Enabling mobile retail transactions

12. Existing technology, quick & easy to implement, minimal staff input

13. Cost saving

14. Works Now! NFC future - proofedEnabling mobile retail transactions

15. 6 C’s supplement – Closing the loop Request voucher On Mobile site Enter No. 05564094929 MESSAGES £5 Blockbuster Coupon PIN 1234567 Using the redemption data drives knowledge Better targeting & timing with less wastage DATA Enabling mobile retail transactions

16. 6 C’s supplement – Confidence Chip and Pin technology partners integrating with us include major providers and give many retailers almost instant mobile couponing capability Examples of brands totaling £10’s of millions in transaction value, securely and without operational impact

17. 6 C’s supplement – Creativity