This document discusses how developing a mobile experience, including a mobile app and website, can help grow a restaurant's business. It provides statistics on mobile phone and app usage to show the importance of being mobile-friendly. The document then outlines the key features and benefits restaurants can get from a mobile app, such as ordering online, accessing menus and specials, using loyalty programs and coupons. It presents pricing options and a strategy for restaurants to engage customers and boost revenue through a focused mobile marketing approach.

1. Restaurants & Mobile
Why Restaurants Need
A Mobile Experience
Presented By:
Eric Ellis
IT Any Where
eric.ellis@itanywhere.com

2. Grow Your Business
• Grow your restaurants bottom line with an on-point
mobile experience.
• By starting up a few mobile projects,
restaurants can enjoy.
- more customers
- more business
- more revenue

3. Mobile Industry
• Of the world’s 4 billion mobile phones in
use, 1.08 billion are smartphones
• 91% of all adults have a smartphone
Apple sold
9 million
iPhone 5S & 5C’s
during the first
weekend of
availability

4. Why Mobile?
• 94% of smartphone users look for local information on
their phone, and 90% take action as a result

5. Why Mobile?
• 67% say that they’re more likely to buy a product or service from a
mobile-friendly site.
• 48% said that if a site didn’t work well on their smartphones, it
made them feel like the company didn’t care about their business.
• 48% feel frustrated and
annoyed when they get to
a site that’s not mobile-friendly.
• 36% said they felt like
they’ve wasted their time
by visiting those sites.

6. Mobile Marketing ROI
For Every 100 customers. You
gain a percent of customer growth
Increased revenue
baseed on an 8 hour
work period net
$1500.00
Increased revenue
baseed on an 48
hour work period
per wk
Increased revenue
baseed on 4 week
period
Increased revenue
baseed on 52 week
period
Improvements based on 47%
frustrated Smartphone users
100 $900.00
$5,400.00 $21,600.00 $280,800.00
No mobile website 15% $135.00 $810.00 $3,240.00 $38,880.00
No way to order besides coming into
establishment or calling 0% $0.00 $0.00 $0.00 $0.00
Hard to read and unappealing website 0% $0.00 $0.00 $0.00 $0.00
Poor revenue after 7PM 15% $135.00 $810.00 $3,240.00 $38,880.00
Giving free products away through
coupns inserts - low visibility 0% $0.00 $0.00 $0.00 $0.00
No reservations 2% $18.00 $108.00 $432.00 $5,184.00
Customer overflow during lunch hours 6% $54.00 $324.00 $1,296.00 $15,552.00
Low visibility for specials. Only if
mentioned by owner 8% $72.00 $432.00 $1,728.00 $20,736.00
Customer service cannot take an order
quicker than a customer can enter it in
the system: Call in's improve
5% $45.00
$270.00 $1,080.00 $12,960.00
Growth Total 51% Increased Revenue Per Year $132,192.00

7. Types of Mobile Experiences
• Mobile Apps
• Mobile Websites
• QR Codes

8. Mobile Apps for Restaurants
• 10 days to make and 5 more for posting
• Boosts business esp. from existing customers.
• People who are already fans of your
restaurant are likely to download your app.
– If they need a push (contest, coupons, other
incentives)
• Increase your orders, visits, customer base,
buzz, customer satisfaction, and ultimately,
revenue.

9. Apps Give Customers Options
• View menu items and daily specials.
• Submit orders for delivery or pickup.
• Make reservations.
• Submit comments and feedback.
• Post to your social media profiles.
• Obtain coupons.
• Participate in loyalty and reward programs.
• Write on your Fan Wall and much, much more!

10. Mobile Websites for Restaurants
• Websites made to enhance the user
experience on a mobile device.
• No app download necessary.
• Easy to make, user-friendly, and quick
turnaround.
• A great way to open up a new path for
customers to find your restaurant.

11. QR Codes
• QR codes take a user directly to your site on a
smartphone or tablet without typing a single
letter.
• Simply scan and you're there!
• Can be placed in ads, storefront windows, and
elsewhere to take a customer directly where
you want them to go.
• FREE to make, easy to use.

12. 8 Reasons Your Restaurant Needs a Mobile Ordering App
1. Customers spend more when using online & mobile apps.
2. Customers are already using restaurant ordering apps.
a. 40% of customers have already placed an order online.
3. It keeps your business fresh.
4. Your competitors may already be ahead of you.
a. 20% of quick-service restaurants already allow customers to submit
orders with their mobile phones
5. You can share information and generate business.
a. Nearly 40% of customers report that they’d like to get an email each day
from a favorite restaurant detailing the specials of the day.
6. Mobile orders boost return business.
7. Mobile orders can become a significant percentage of your
business.
8. You’ll make more money.

13. Why Mobile Apps?
• FACT: Your customers prefer apps over mobile websites.
• Sources: AdAge.com | Digital, comScore Mobile Metrix, 2013

14. But I want a mobile website?
• We offer both a mobile app and a mobile website.
• Appear in the iTunes App Store, Android Marketplace, and
mobilize your existing website.
• Complete mobile marketing solution.

15. Why Our Company?
• We make mobilizing your business simple & pain free
• We help bring in new business and increase repeat customers
• We handle everything from start to finish
• We’re mobile experts
• We’re extremely affordable
• We’re fast & easy to use

16. Information
• App can display
– Information on services
– Restaurants menu (text or PDF)
– All locations visible in Maps
– One click calling
– Events and more…

17. Links to social networks
• Customers can link to your social media pages.
• Increase Facebook fans.
• Increase Twitter followers.
• Approximately 40% of social
media users access their
accounts through mobile
devices.

18. Loyalty Coupons
• GPS coupons
- When at your location, customers
can ‘check in’ and receive bonuses.
• QR code coupons
- Used to replace stamp cards.
Increase customer loyalty!
28% of customers reported that they are
“Extremely Likely” to increase their visits
to a business if they have a loyalty reward
card for them. (Total Research Corp &
Custom Marketing Corp’s Loyalty Monitor Study)

19. Live Updating
• Take full control over your apps content!
• App can update
- Display special events
- Specials of the week/day
- Loyalty coupons
- Image gallery
- Everything inside the app!

20. Push Notifications
• Update your customers instantly
– Special offers, updates, happy hours.
• Push notifications break the barrier
between you and your customers.
– Included completely FREE.
– Compare to SMS texting plans
on average cost ~$200/month

21. Many Other Great Features

22. Our Pricing Before Promotions
• $24,500.00 : Pro app design & setup fees for app & web.
• $1,500.00 : 8hrs market strategic planning for growth
• $500.00 : Business Assessment
• $200.00 : Monthly hosting fee per month
• $100.00 ea. : Over 50 apps to choose from
• $100.00 : Post to Apple
• $100.00 : Post Android
• $500.00 ea. : Social media recommendations and setup
• $000.00 : UNLIMTED Push Notifications
• $000.00 : UNLIMITED App Downloads
• ~$50,000 Value – Seriously!
•
• Total: $27,500.00
• Savings of: $22,500.00

23. Our Pricing
• Professional application design & set up fee: $3,500.00
• Monthly hosting fee: $150.00/month
• UNLIMTED Push Notifications
• UNLIMITED App Downloads
• ~$50,000 Value – Seriously!

24. How to get started
• Discuss business Design :
– Images
– Colors
– Apps
– Social Media
• Sign Agreement
• Make 50% payment
• Sit back we do the rest
• 15 day delivery of your new app from the date agreement is signed.
• Email Us at: info@myitanywhere.com
• App on Apple & Android Stores: IT Any Where
• Visit our website at: www.myitanywhere.com
• Phone: 704-315-2124

25. Strategy
• Strategies:
• Build marketing base -Slice a month give away business card raffle
– Take information to build marketing base they buy once they will buy again
• Reengage previous customer and grow new customers
– Facebook Friday
• Convenience for the customer
– Add QR Codes for app on all marketing signs and materials
• Loyalty rewards for coming
– Maintain growth and keep customers engaged
– Free slice of Pizza 10 visits
– Free pizza 25 visits
– Office party! 100 visits tell your entire office to down load our app stop by and collect the loyalty points and we will give your
office a 5 pie pizza party on the house
• Pre order by 10 am for lunch 10% discount
– Increase lunch time revenue by preparing for lunch with prepaid orders ready. Process walk-ins at a higher rate
• Pre order by 3 dinner specials 15% discount
– Sell dinner pizza’s earlier and have ready when office personal are leaving work
• Dine in after 7 specials
– Increase revenue through dinner specials
• Sensational Sunday kids under 12 eat free till 5
– Engage families of current customers and in the surrounding neighborhoods
• Evening and Saturday afternoon pizza tasting party
– $16.00 dollars for adults kids under 8 $4.00 dollars
– Use coupons to gather excitement $2.00 dollars off
– App rewards for coming redeem in the building $1.00 dollar off
– Hotel guest enjoy half off admission when they redeem their loyalty points in the app