Who we are: We come with a 10 year old experience with Datanet Technologies.  We have Medinet India - Gateway to Medical India as a sister concern company in medical tourism. Mobiesta: - "Your mobile fun guide"  is our new venture.
Mission & Vision We wish to become a self sufficient engine across India. We see our self as Pioneers in Text - Advertisement on MVAS. .  Our mission is to provide solutions, which are localized information, in a modern and simplified way through mobile applications to bridge a gap between users and clients.
The Philosophy Empowering the user to make a choice. Impulsive consumer behavior “ The day is not Planned”. However with increased purchasing power the tendencies have changed and the consumers look forward for meaningful information.  Mobiesta gives a breakthrough to the consumer by providing dynamic relevant information.
MOBIESTA– a mobile fun guide Mobiesta uses Symbian platform to operate. The information provided  in 9 specific categories is dynamic in nature.  It is a Java based application and  is very light on the phone memory.  Users can download Mobiesta  from our  website  www.mobiesta.com  or SMS Mobiesta to 56677. Mobiesta is free for the users.  User Friendly - Easy to navigate & quick results.
Mobiesta uses GPRS According to the survey conducted by our research analyst:- 57% people have GPRS and  Java enabled phone 61 % of people in metros use GPRS facility. 61% of  the GPRS enabled  phone users want to have an application like Mobiesta on there mobile phones *Sample size of 5000 users in Delhi/NCR.
No. of people having a GPRS and Java enabled phone
DJ Nights Seasonal Events  Malls & Multiplexes   Happy Hours Dandiya Night   Arts & Exhibitions Cultural Events   Rock Shows  Health & Beauty Musical shows   Special Offers in Amusement Parks You get information at a touch of a button
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You can select Date & Time according to your convenience Some screenshots of the application 1.)
You can choose the Area & Category which means less  time and  less  effort 2.)
It gives dynamic information regarding  address and contact details. 3.)
Our Target Market 90% of the target market are people between the age group   18 - 40. Further this range is broadening due to the increasing awareness of GPRS among various social classes. Corporate employees, Retired people and  Kids will also serve as our consumers thus broadening the span of our consumer base.
Opportunities   Sale of Java based mobile phones is registering around 50% quarter-on-quarter growth. Cheaper GPRS services – Most of the service providers are charging less than 1paisa/kb. - which means cost of using Mobiesta is approx Re1/10 mins. Increasing awareness of GPRS– means more people using the service, so more revenues for us. GPRS – A perfect fit in the busy lifestyles
Mobiesta – Marketing and Distribution
Mobiesta In Market Some of our existing clients: Lazeez Affaire Group of Restaurants  Khaaja Chowk  Fortune Platters Food Chain India Pvt. Ltd  Qashqai.  Gorzious Looks New Look Laser Clinic  Javed Habib  Hair& Shanti &  many more..
Our marketing team is making continuous efforts for  making more and more clients in the market. The sales effort depends on the variable of  marketing efforts. According to our initial efforts, we have began with the societal marketing and projecting a target of 20-40 clients in a week. Our Efforts
Available for free through various channels Through SMS: send ‘ MOBIESTA ’ to  56677 Through our website  Simply Log on to:  www.mobiesta.com Through Bluetooth Target to achieve  30,000-40,000 users by the end of April
“ Delhi in my Pocket” campaign Social Marketing Awareness campaign in Delhi University Events in the malls spread over  Delhi, Gurgaon & Noida Deals with clients for collaterals, posters,  table-top, fliers Featuring in Media Mega Events.
Mobiesta to spread Pan India In the coming months we see Mobiesta spreading out geographically to Bangalore, Mumbai, Hyderabad, Chennai and Kolkata. Once we have achieved to become a self sufficient engine in one city it would be very easy to move into another.
Future Phones Mobiesta is compatible with  Nokia, Samsung, Sony, Micromax & many more. To develop compatibility with Blackberry phones in next 15 days. Our next step would be other OS platforms, i- Phones, Windows .
Mobiesta: A perpetual platform for promotions Our 9 categories give a larger platform for year long branding opportunities. Mobiesta enables companies to share platform with 9 different sectors in its reach. Thus reaching out to the customers  with a push strategy does not limit a company to seasonal or special efforts. Every day comes out with various offerings for a joyful life resulting in a  Win-Win situation for everyone.
Thank You

Mobiesta

  • 1.
  • 2.
    Who we are:We come with a 10 year old experience with Datanet Technologies. We have Medinet India - Gateway to Medical India as a sister concern company in medical tourism. Mobiesta: - "Your mobile fun guide" is our new venture.
  • 3.
    Mission & VisionWe wish to become a self sufficient engine across India. We see our self as Pioneers in Text - Advertisement on MVAS. . Our mission is to provide solutions, which are localized information, in a modern and simplified way through mobile applications to bridge a gap between users and clients.
  • 4.
    The Philosophy Empoweringthe user to make a choice. Impulsive consumer behavior “ The day is not Planned”. However with increased purchasing power the tendencies have changed and the consumers look forward for meaningful information. Mobiesta gives a breakthrough to the consumer by providing dynamic relevant information.
  • 5.
    MOBIESTA– a mobilefun guide Mobiesta uses Symbian platform to operate. The information provided in 9 specific categories is dynamic in nature. It is a Java based application and is very light on the phone memory. Users can download Mobiesta from our website www.mobiesta.com or SMS Mobiesta to 56677. Mobiesta is free for the users. User Friendly - Easy to navigate & quick results.
  • 6.
    Mobiesta uses GPRSAccording to the survey conducted by our research analyst:- 57% people have GPRS and Java enabled phone 61 % of people in metros use GPRS facility. 61% of the GPRS enabled phone users want to have an application like Mobiesta on there mobile phones *Sample size of 5000 users in Delhi/NCR.
  • 7.
    No. of peoplehaving a GPRS and Java enabled phone
  • 8.
    DJ Nights SeasonalEvents Malls & Multiplexes Happy Hours Dandiya Night Arts & Exhibitions Cultural Events Rock Shows Health & Beauty Musical shows Special Offers in Amusement Parks You get information at a touch of a button
  • 9.
  • 10.
  • 11.
    You can selectDate & Time according to your convenience Some screenshots of the application 1.)
  • 12.
    You can choosethe Area & Category which means less time and less effort 2.)
  • 13.
    It gives dynamicinformation regarding address and contact details. 3.)
  • 14.
    Our Target Market90% of the target market are people between the age group 18 - 40. Further this range is broadening due to the increasing awareness of GPRS among various social classes. Corporate employees, Retired people and Kids will also serve as our consumers thus broadening the span of our consumer base.
  • 15.
    Opportunities Sale of Java based mobile phones is registering around 50% quarter-on-quarter growth. Cheaper GPRS services – Most of the service providers are charging less than 1paisa/kb. - which means cost of using Mobiesta is approx Re1/10 mins. Increasing awareness of GPRS– means more people using the service, so more revenues for us. GPRS – A perfect fit in the busy lifestyles
  • 16.
    Mobiesta – Marketingand Distribution
  • 17.
    Mobiesta In MarketSome of our existing clients: Lazeez Affaire Group of Restaurants Khaaja Chowk Fortune Platters Food Chain India Pvt. Ltd Qashqai. Gorzious Looks New Look Laser Clinic Javed Habib Hair& Shanti & many more..
  • 18.
    Our marketing teamis making continuous efforts for making more and more clients in the market. The sales effort depends on the variable of marketing efforts. According to our initial efforts, we have began with the societal marketing and projecting a target of 20-40 clients in a week. Our Efforts
  • 19.
    Available for freethrough various channels Through SMS: send ‘ MOBIESTA ’ to 56677 Through our website Simply Log on to: www.mobiesta.com Through Bluetooth Target to achieve 30,000-40,000 users by the end of April
  • 20.
    “ Delhi inmy Pocket” campaign Social Marketing Awareness campaign in Delhi University Events in the malls spread over Delhi, Gurgaon & Noida Deals with clients for collaterals, posters, table-top, fliers Featuring in Media Mega Events.
  • 21.
    Mobiesta to spreadPan India In the coming months we see Mobiesta spreading out geographically to Bangalore, Mumbai, Hyderabad, Chennai and Kolkata. Once we have achieved to become a self sufficient engine in one city it would be very easy to move into another.
  • 22.
    Future Phones Mobiestais compatible with Nokia, Samsung, Sony, Micromax & many more. To develop compatibility with Blackberry phones in next 15 days. Our next step would be other OS platforms, i- Phones, Windows .
  • 23.
    Mobiesta: A perpetualplatform for promotions Our 9 categories give a larger platform for year long branding opportunities. Mobiesta enables companies to share platform with 9 different sectors in its reach. Thus reaching out to the customers with a push strategy does not limit a company to seasonal or special efforts. Every day comes out with various offerings for a joyful life resulting in a Win-Win situation for everyone.
  • 24.

Editor's Notes

  • #5 Behaviour of consumer in Del is such that it seeks information related to fun and entertainment. Mobiesta is mobile, is handy and enables one to plan your day anywhere anytime. For a company, advertising through bulk sms is least efficient as they are ignored or put on DND service. Reaching out on Print/electronic/radio is way too costly. Mobiesta gives a breakthrough for directly reaching the relevant customer.
  • #6 [GPRS cost of 5 min usage is less than 50 ps] 1 ps = 1 kb