- The document provides information about an individual who formerly worked for UCWeb in India and is now the founder and CEO of Mobvista.
- Mobvista is a leading global mobile advertising platform that has nearly 300 employees and offices in 4 locations.
- In 2015, Mobvista's sales reached $200 million and it is currently valued at around $1 billion.
Mobvista presentation at the RACE-2015, October 8-9, Moscow, RussiaMobvista
Presentation by co-founder of Mobvista, Leo Zhong at the RACE, Russian Affiliate Congress & Expo 2015 that was held October 8-9 in Moscow, Russia. Mobvista was Platinum sponsor of #RACE2015.
Презентация сооснователя Лео Жонга с выставки партнерских программ и маркетинга RACE-2015 в Москве, где Mobvista выступила платиновым спонсором мероприятия.
The total spend on mobile advertising increased from USD 1.2 billion in 2011 to 36.6 billion in 2016 (IAB-PWC Report 2017) – that’s monstrous year on year growth. This should be a ground-breaking statistics for any other industry, but not for mobile advertising. There is still a significant disparity between the enormous amount of media consumption on mobile and the total media spends.
What is the reason for this disparity? The misunderstanding lies between the traditional advertising approach and the nature of the mobile experience.
Over the years, the entire advertising industry has evolved around adapting the most traditional ad format i.e. billboards and progressively making it smaller – from billboards on the most important city squares to newspapers, magazines, television screens, desktops and now finally mobile. At every stage of the evolution, the advertising industry has only managed to make the billboards smaller which have debatably worked for the medium. However, when it came to mobile the billboard theory falls apart due to the mere size of the screen.
If advertisers let go off their clinginess to billboard ads, smartphones provide us a unique opportunity to personalize the message for the user and create a unique one-on-one dialogue.
Presented on 3/26/14. Appia's SVP of Ad Sales, Jim Harvey, takes a deep dive into 5 ways that mobile advertisers can ensure they are getting the most out of their ad spend.
Mobvista presentation at the RACE-2015, October 8-9, Moscow, RussiaMobvista
Presentation by co-founder of Mobvista, Leo Zhong at the RACE, Russian Affiliate Congress & Expo 2015 that was held October 8-9 in Moscow, Russia. Mobvista was Platinum sponsor of #RACE2015.
Презентация сооснователя Лео Жонга с выставки партнерских программ и маркетинга RACE-2015 в Москве, где Mobvista выступила платиновым спонсором мероприятия.
The total spend on mobile advertising increased from USD 1.2 billion in 2011 to 36.6 billion in 2016 (IAB-PWC Report 2017) – that’s monstrous year on year growth. This should be a ground-breaking statistics for any other industry, but not for mobile advertising. There is still a significant disparity between the enormous amount of media consumption on mobile and the total media spends.
What is the reason for this disparity? The misunderstanding lies between the traditional advertising approach and the nature of the mobile experience.
Over the years, the entire advertising industry has evolved around adapting the most traditional ad format i.e. billboards and progressively making it smaller – from billboards on the most important city squares to newspapers, magazines, television screens, desktops and now finally mobile. At every stage of the evolution, the advertising industry has only managed to make the billboards smaller which have debatably worked for the medium. However, when it came to mobile the billboard theory falls apart due to the mere size of the screen.
If advertisers let go off their clinginess to billboard ads, smartphones provide us a unique opportunity to personalize the message for the user and create a unique one-on-one dialogue.
Presented on 3/26/14. Appia's SVP of Ad Sales, Jim Harvey, takes a deep dive into 5 ways that mobile advertisers can ensure they are getting the most out of their ad spend.
Find the Right Partner & Managing Expectations | Amy Huang-LeeJessica Tams
Delivered at Casual Connect USA 2016. Fundraising is very important to the success of a young start up. The right investor can not only bring you the right user platforms, but also the right relationships to other potential partners. How do you raise money successfully as an indie studio? What expectations should you have? Which type of investor is right for your stage? Amy Huang, AVP of NetEase Capital, whose portfolio consists of top game studios which span the world, will dive into these questions and more.
Mobile Esports and the Rise of the Competitive Indie Game | Ryan ChaplyJessica Tams
Delivered at Casual Connect Europe 2017. Last year, the Vainglory World Championship debuted as the first esport to take over the iconic TCL Chinese Theater in Hollywood. Join Ryan Chaply, Esports Program Manager at Twitch, as he recounts the journey between Twitch and Super Evil Megacorp in creating Evil Eight and the first Vainglory World Championship, with lessons for mobile and indie developers about maintaining a healthy, scalable esports ecosystem.
Investing in Mobile Games: What Investors Are Looking For | Tom van DamJessica Tams
Delivered at Casual Connect Europe 2016
NetEase, Inc. is one of the largest, most well-established game developers in China. NetEase actively invests internationally and has invested in over a dozen mobile game studios worldwide. As head of mobile business development, Tom van Dam oversees applications by mobile game studios for investment. In this presentation he will share what key areas investors look at and how mobile game studios can present themselves in the best light.
Why Esports Matters – And What Developers Should Know | Arne PetersJessica Tams
Delivered at Casual Connect Europe 2017. Is esports just a hype? We'll discuss why developers should carefully manage their expectations and why you can't just choose esports, but how esports chooses you. We'll look into how you need to change the way you plan your game, in order to address competitive gaming.
Mobile First: How To Approach Mobile Testing!Usersnap
“Responsive Design is no longer a luxury, but a necessity.”
Especially when it comes to testing, mobile website testing still is in its child’s shoes and developers face a hard time getting the best result out of their work.
In this blog post we are going to show how to set up the perfect mobile website testing workflow and how to easily conduct browser tests for mobile.
Advertising has traditionally been synonymous with 'art.' The ‘science’ in advertising evolved with the digital era when measurement and impact became possible on the Internet medium. In Mobile Advertising, the key challenge is to provide a compelling user experience through a combination of Art and Science; by balancing the Yin (of beautiful ad experiences that your users love) & the Yang (of leveraging deep understanding of your audience for better targeting, analytics & monetization).
Gamers go through an emotional roller coaster during a game play. A fine blend of leveraging Art & Science can now help you deliver the best user experience (tied to their emotional state) and earn revenue at the same time.
Piyush Shah, Vice President Products, InMobi, will talk about how this Yin & Yang works for mobile advertising, especially for game developers, both for effective monetization and user acquisition.
Andrew Malcolm, Skype
Andrew Korf, NativeX
A discussion of around different approaches to metrics driven design and UX - especially in the mobile context
The mobile space is exploding and affiliates need to avoid mistakes and move quickly to generate revenue. Discuss practical case studies and learn from our real-life client examples.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliate/Publisher, Merchant/Advertiser
Niche/vertical: Mobile
Jeff Stevens, Director of Sales, DirectTrack (Twitter @jstevnz )
In this update of his past presentations on Mobile Eating the World -- delivered most recently at The Guardian's Changing Media Summit -- a16z’s Benedict Evans takes us through how technology is universal through mobile. How mobile is not a subset of the internet anymore. And how mobile (and accompanying trends of cloud and AI) is also driving new productivity tools.
In fact, mobile -- which encompasses everything from drones to cars -- is everything.
Mobile Applications in India - Future bright or bleak?MobiKwik
This presentation talks about the current mobile app ecosystem in India and what's wrong with it. It then attempts to present a few solutions to address this problem.
• Special contributions by the biggest players in the market including Tencent, Baidu, Toutiao (Bytendence), NetEase Ads, 360 Total Security, Xiaomi & MOMO – all of which offered their best practices for success.
• Comprehensive China specific data – mostly from Chinese sources you won’t find through a standard Google search
• Tips for success by several non-Chinese advertisers who entered China and share their insights
• Actionable one-pagers summarizing the top media players’ offering, in English
India on Internet 2014 is a collectives of all thats happening in the digitally crazy market of India. With 200 Mn+ people on board and over 250 Mn smart phones sold, India is buzzing with the digital invasion like never before. Marketing is changing, Marketers are changing their opinions, brands are rewording their messages to 140 characters, 75% of the time mobile phones are used actions which are not the reasons for its invention. World is colliding, India is truly emerging as one of the top digital super power in the world.
This presentation is a small collective ode to all thats gone by and all that face us.
China Mobile Advertising Landscape Report (Thomvest Ventures)Thomvest Ventures
This report examines China's digital advertising industry, with a specific focus on mobile. Our goal with this research is to grasp the many nuances of advertising technology in China – what role does programmatic play, who are the key vendors in the space, what challenges do these vendors face, and how do we expect the market to evolve over the next several years?
This report is a research about the Mobile / App Market in China. In this report you will find the major UCC (User Created Content) Video Sites, Major blogs / Sites & media, Large publishers and large app markets in China to submit and promote your android apps.
Find the Right Partner & Managing Expectations | Amy Huang-LeeJessica Tams
Delivered at Casual Connect USA 2016. Fundraising is very important to the success of a young start up. The right investor can not only bring you the right user platforms, but also the right relationships to other potential partners. How do you raise money successfully as an indie studio? What expectations should you have? Which type of investor is right for your stage? Amy Huang, AVP of NetEase Capital, whose portfolio consists of top game studios which span the world, will dive into these questions and more.
Mobile Esports and the Rise of the Competitive Indie Game | Ryan ChaplyJessica Tams
Delivered at Casual Connect Europe 2017. Last year, the Vainglory World Championship debuted as the first esport to take over the iconic TCL Chinese Theater in Hollywood. Join Ryan Chaply, Esports Program Manager at Twitch, as he recounts the journey between Twitch and Super Evil Megacorp in creating Evil Eight and the first Vainglory World Championship, with lessons for mobile and indie developers about maintaining a healthy, scalable esports ecosystem.
Investing in Mobile Games: What Investors Are Looking For | Tom van DamJessica Tams
Delivered at Casual Connect Europe 2016
NetEase, Inc. is one of the largest, most well-established game developers in China. NetEase actively invests internationally and has invested in over a dozen mobile game studios worldwide. As head of mobile business development, Tom van Dam oversees applications by mobile game studios for investment. In this presentation he will share what key areas investors look at and how mobile game studios can present themselves in the best light.
Why Esports Matters – And What Developers Should Know | Arne PetersJessica Tams
Delivered at Casual Connect Europe 2017. Is esports just a hype? We'll discuss why developers should carefully manage their expectations and why you can't just choose esports, but how esports chooses you. We'll look into how you need to change the way you plan your game, in order to address competitive gaming.
Mobile First: How To Approach Mobile Testing!Usersnap
“Responsive Design is no longer a luxury, but a necessity.”
Especially when it comes to testing, mobile website testing still is in its child’s shoes and developers face a hard time getting the best result out of their work.
In this blog post we are going to show how to set up the perfect mobile website testing workflow and how to easily conduct browser tests for mobile.
Advertising has traditionally been synonymous with 'art.' The ‘science’ in advertising evolved with the digital era when measurement and impact became possible on the Internet medium. In Mobile Advertising, the key challenge is to provide a compelling user experience through a combination of Art and Science; by balancing the Yin (of beautiful ad experiences that your users love) & the Yang (of leveraging deep understanding of your audience for better targeting, analytics & monetization).
Gamers go through an emotional roller coaster during a game play. A fine blend of leveraging Art & Science can now help you deliver the best user experience (tied to their emotional state) and earn revenue at the same time.
Piyush Shah, Vice President Products, InMobi, will talk about how this Yin & Yang works for mobile advertising, especially for game developers, both for effective monetization and user acquisition.
Andrew Malcolm, Skype
Andrew Korf, NativeX
A discussion of around different approaches to metrics driven design and UX - especially in the mobile context
The mobile space is exploding and affiliates need to avoid mistakes and move quickly to generate revenue. Discuss practical case studies and learn from our real-life client examples.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliate/Publisher, Merchant/Advertiser
Niche/vertical: Mobile
Jeff Stevens, Director of Sales, DirectTrack (Twitter @jstevnz )
In this update of his past presentations on Mobile Eating the World -- delivered most recently at The Guardian's Changing Media Summit -- a16z’s Benedict Evans takes us through how technology is universal through mobile. How mobile is not a subset of the internet anymore. And how mobile (and accompanying trends of cloud and AI) is also driving new productivity tools.
In fact, mobile -- which encompasses everything from drones to cars -- is everything.
Mobile Applications in India - Future bright or bleak?MobiKwik
This presentation talks about the current mobile app ecosystem in India and what's wrong with it. It then attempts to present a few solutions to address this problem.
• Special contributions by the biggest players in the market including Tencent, Baidu, Toutiao (Bytendence), NetEase Ads, 360 Total Security, Xiaomi & MOMO – all of which offered their best practices for success.
• Comprehensive China specific data – mostly from Chinese sources you won’t find through a standard Google search
• Tips for success by several non-Chinese advertisers who entered China and share their insights
• Actionable one-pagers summarizing the top media players’ offering, in English
India on Internet 2014 is a collectives of all thats happening in the digitally crazy market of India. With 200 Mn+ people on board and over 250 Mn smart phones sold, India is buzzing with the digital invasion like never before. Marketing is changing, Marketers are changing their opinions, brands are rewording their messages to 140 characters, 75% of the time mobile phones are used actions which are not the reasons for its invention. World is colliding, India is truly emerging as one of the top digital super power in the world.
This presentation is a small collective ode to all thats gone by and all that face us.
China Mobile Advertising Landscape Report (Thomvest Ventures)Thomvest Ventures
This report examines China's digital advertising industry, with a specific focus on mobile. Our goal with this research is to grasp the many nuances of advertising technology in China – what role does programmatic play, who are the key vendors in the space, what challenges do these vendors face, and how do we expect the market to evolve over the next several years?
This report is a research about the Mobile / App Market in China. In this report you will find the major UCC (User Created Content) Video Sites, Major blogs / Sites & media, Large publishers and large app markets in China to submit and promote your android apps.
M-Commerce is the latest initiative by the mobile
internet technology. The movement of new technology has
become a trend in the market. The brand leaders in the market
always try several initiatives to capture the market as well as new
customers and m-commerce is the new way to the industry to link
with their customers easily. The need of mobile commerce to
businessman is very vital. The role of new technology was moving
very prompt in the market. The role of technology helps the
industry to promote their products for each mobile internet user
customer with the help of mobile applications and software. MCommerce
has an option to the mobile internet users to purchase
or order their products anytime with the help of mobile web. This
paper explores the role of mobile commerce in the new era of
technology. The role of mobile technology has already changed
the nature of customer vastly and e-commerce also provides the
root to m-commerce in its success.
[Report] Internet Trends in India for 2014Social Samosa
LIQVD Asia, Asia’s first digital experiential marketing company, has conducted a fabulous research and come up with a report- India on Internet 2014. This research intendeds to explore the Internet trends in India in the days to come.
Connected Commerce: Today’s Path-to-Purchase on Mobile Button
Button's third annual TAP conference took place on September 28th, 2017. Button's Co-Founder and CEO, Michael Jaconi, took the stage at TAP 2017 to discuss the latest mobile commerce trends.
The 2014 Asian Mobile Landscape gives an overview of the APAC mobile market, showing opportunities and areas of growth. We also compiled statistics from different ad networks / research agencies to give snaphshots on the mobile markets of India, Indonesia, Malaysia, Philippines, Singapore, Vietnam, Hong Kong, and China.
2014 Digital Marketing Midyear Review - Mobile is the keywordConcur
The rise of mobile brings drastic changes on China’s internet, and becomes the new opportunity and inspiration for marketers to get in touch with the target audience. iClick reviewed some significant changes and concluded with a few practical recommendations for marketers to ride on the emerging digital trends in China.
Prepared as a part of the Study Oriented Project titled 'A study of Internet Marketing techniques in India'
This seminar focuses on Social Media Optimisation, Search Engine marketing and Viral Marketing
Similar to India&China: Grow Together in the Booming Globalization (20)
India&China: Grow Together in the Booming Globalization
1. ABOUT ME
· Formerly Worked for UCWeb,
in Charge of Marketing for the
Whole Market outside of China.
· The First General Manager
of UCWeb India , lived in Gurgoan.
“India is My 2nd
Home Town.”
www.mobvista.com I 1
2. India & China
Grow Together in the Booming Globalization
www.mobvista.com
Wei Duan
Founder & CEO of Mobvista
3. Copy to China
To China Copy
C2C
2CC
1999
2014
The Global Map is Changing
China
USA
www.mobvista.com I 2
4. www.mobvista.com I 4
Indian Mobile Users Database
The potential of Indian mobile internet is huge
Mobile Users
(By Mar)
Smartphone Users
Smartphone
Increase Ratio
5. Fund Raising Map of Indian E-Commerce Companies
Investment goes first in
Indian Internet Industry July
Flipkart
Online Retailer
$1 bnMay
Flipkart
Online Retailer
$210 mn
February
Snapdeal
Online Retailer
$133.7 mn
May
Snapdeal
Online Retailer
$100 mn
March
Quickr
Online Classifieds
$90 mn
July
Olacabs
Cab aggregator platform
250 crore
( Around $41.67mn )
July
Urban Ladder
Online furniture retailer
$20 mn
June
Bookmyshow
Ticket-booking site
150 crore
Global E-Commerce
Ads Budget
in 2015 is
over $1 bn
7. Step 2
Step 3
Step 4
Step 5
Search Engine
O2O
Step 1
Social NetworkingWeb Portalz
E-Commerce
· Normal Path of Internet Industry Growth
www.mobvista.com I 6
8. www.mobvista.com I 7
· Development Path of INDIA
Step 1
Step 2
O2O
E-Commerce
Next Step
?
Mobile Internet Industry in India
“Growing by leaps and bounds, in an unconventional way.”
9. www.mobvista.com I 9
• A Comprehensive Market
• An Open Environment for all kinds of products and services
• A number of internet companies valuated with Millions of Dollars
will arise
FUTURE of India
FUTURE Top 3 markets
India, China and USA.
11. Currently, the company is valuated to be
around $ 1 Billion.
Sales in 2015 will reach
$ 200 million
About Mobvista
Nearly 300 Employees
Over 60% from R&D
Round A Financing:
$ 10 million
Round B Financing:
$ 40 million
www.mobvista.com I 11
San Francisco
Hong Kong
Guangzhou
Beijing
4 Offices
12. www.mobvista.com I 12
300+Billion Monthly Impressions Worldwide
Traffic Covering over 230+ Countries & Regions
User
Acquisition
Traffic Monetization VAS Business
13. www.mobvista.com I 13
Cooperated Advertisers
Daily Clicks Amount: 300 Million Daily Activation Amount: 5 Million
User
Acquisition
Traffic Monetization VAS Business
14. www.mobvista.com I 14
Must have cleaner app for android users
Downloaded from Google Play for over 600 Million times
Monthly Install from Mobvista:
CPI Rate:
Ranking at Google Play Top Free Apps/Tools:
3,000,000
US$0.3
Top 10
CASE STUDIES: Clean Master
User
Acquisition
Traffic Monetization VAS Business
15. www.mobvista.com I 15
Leading mobile market and wallet APP in India.
More than 80,000 retailers.
More than 80,000,000 registered users.
Monthly Install from Mobvista:
Highest Daily Activated Users Amount
CPI Rate:
1,000,000
100,000
US$0.6~0.8
CASE STUDIES: PayTM
User
Acquisition
Traffic Monetization VAS Business
17. Machine
learning
Average eCPM for Developers
SDK&API
Provide a variety of ad style, such as banner, interstitial, feeds, appwall, etc.
User Profile
User
Acquisition
Traffic Monetization
(Mobile SSP)
VAS Business
Globalization DeploymentBig Log Data
Over 1TB log data / day
GEO Feature
Time Feature
App Feature
Statistic
LR Model
GBDT Model
FTRL Model
Distributed Computing System. Include
US$10User Data Stored 1B
18. www.mobvista.com I 18
Trusted by 200 Million users
Daily Active Users: 50+ Million
Covering most developed countries, including 20% users from India
Since June 2015, offers for 360 Security from 10+ ad platforms are included in
M system, from which we see a 50%increase of revenue.
With the average eCPM reaching USD$16worldwide.
CASE STUDIES: 360 Security
User
Acquisition
Traffic Monetization VAS Business
19. Types of VAS
in India
from Mobvista
Video
Ringtone
Game
Picture
Daily Conversions from Mobvista
25000
20000
15000
10000
5000
0
Idea Airtel Vodafone Aircel BSNL TATA
Conversions
User
Acquisition
Traffic Monetization VAS Business
20. Business Covered Areas
India
Southeast AsiaLatin America
Europe
Middle East
South Africa
www.mobvista.com I 20
User
Acquisition
Traffic Monetization VAS Business
2011-2012 37.4%
2012-2013 116%
2013-2014 91%
http://dazeinfo.com/2015/07/04/global-smartphone-sales-2015-2017-india-will-surpass-us-report/
1. Rapidly Growing Mobile Internet Usage Surpassed More Highly Monetized Desktop Internet Usage In May, 2012, In India.
One month later, same happened in China.
2. The most popular 10 mobile models are around 600~1000 RMB per one, with only 3 models over 1000 RMB.
User acquisition model is mature in India.
http://tech.qq.com/a/20140811/007287.htm#p=14
国际广告主放大:
Flipcart Paytm Myntra
Amazon King
中国除了BAT标,其他相对弱化
全球开发者平均ecpm 8美金
M系统是mobvista旗下专注于变现的子品牌
圆圈:Algorithm Core: eCPM
Mobile devices (carriers, operation system, device info)
Global Reach (200+ countries and regions)
Billions of mobile advertising data
41 languages set for the system)
Historical click and install user behaviors
Install list of users
全球开发者平均ecpm 8美金
M系统是mobvista旗下专注于变现的子品牌
圆圈:Algorithm Core: eCPM
Mobile devices (carriers, operation system, device info)
Global Reach (200+ countries and regions)
Billions of mobile advertising data
41 languages set for the system)
Historical click and install user behaviors
Install list of users