Little Orange is a mobile app that helps local small and medium businesses increase foot traffic by offering deals and cashbacks to users. It aims to be the largest digital business services provider for SMBs in India. The app allows users to discover local vendors and benefits from offers, while vendors approve receipts and gain customer insights. It helps address challenges vendors face around discovery, competition and declining foot traffic. The solution is to launch the app in several Indian cities, target restaurants, spas and salons initially, and acquire users through marketing while onboarding vendors and generating transactions.

1. Little Orange
Cashbacks, deals & digital
business solutions

2. Vision & Mission
● To be the largest B2B digital business service provider to the SMEs in
India.
● To be on of the major platforms in India for deals and cashbacks in
next 3 years.
● To have the highest number of vendors onboarded on the platform as
compared to any other similar platform..

3. What is Little Orange ?
Little Orange is a mobile app that helps increase the footfall traffic for local
businesses like restaurants, spas, salons, grocery shops, drug shops etc by
offering attractive cashbacks to the app users and also help increase the
business of the vendor by providing him digital business solutions.
We provide:
1. A B to C App platform of discover and deals.
2. A B to B App platform for the vendor to approve the deals and get
customer insights and his business performance through our platform.
3. Consultation on designing deals and offers to vendors based on
customer analytics received on our platform.

4. The problem
● Small to medium scale local businesses like dine-in restaurants, spas,
salons are facing the challenge of discovery and customer foot over
traffic.
● Even if the vendors are discovered it is becoming a challenge to cope
up with the growing competition.
● The percentage of foot over traffic is going down as people prefer to
order online.
● Small - medium level vendors lack the expertise on leveraging
technology for business intelligence.

5. The Solution
A platform (android/iOS) where the user can discover a local vendors for his
needs and benefit from the offers and deals.
We affiliate with
the vendors and
charge them
some
percentage of
transaction.
We share some
percentage of
the our stake
with the user to
incentivise him
for using our
platform.
User can spend
credits on
purchasing
more offers,
deals from our
platform.
We also provide
business
intelligence
solutions to the
vendors and
help them grow
their sales.

6. Process flow
Customer user
our app to
discover local
deals, offers
cashbacks
around him.
Customer visits
the vendor
does the
transaction
and gets a
receipts.
Customer
uploads the
receipts within
30 mins of the
transaction.
The uploaded
bill shows up
on vendors
app. When the
vendor
approves the
receipt...
We get some
percentage
share of the
transaction.
We share some
percentage of
that share as
cashback
credits with the
customer.
Customer
spends the
credits via app

7. Target Group
Our target audience is mainly the smartphone using, urban
consumer population.

8. USER ACQUISITION PROJECTION
(First 12 months)
Plan to launch the pilot
● In NCR, Pune, Mumbai, Indore, Bhopal and Nagpur.
● Mainly target Restaurants, Spas and Salons.
● Emphasis will mainly be on building a great product with amazing UX.
50000+ app installs Through online/offline Marketing
Average 5000 + daily active users Based on product UX and content
100+ daily installs Through online/offline Marketing

9. BUSINESS PROJECTION
(First 12 months)
300+ Vendors onboard Through sales
Rs 10,000+ worth transaction per day
Based on number of vendors
onboarded
● Margin per transaction is subject to the agreement between us
and the vendor.

10. Monetization
● Affiliation with vendors and by charging them per
transaction on our leads .
● Featured listing for the vendor.
● Featured listing on home screen banners.

11. Competition and where we differ ?
● CrownIt, MagicPin and Nearbuy are similar B2C products
in the market.
● They are mainly operational in Metro cities. Their reach in
tier 2 cities is very weak.
● All of the above products are mainly restricted to
restaurants, spas, salons and activities.
● We also concentrate on Grocery stores, local fashion and
retail stores, Medical and Drug stores.

12. Team Orange
Founder/ Developer:
Having almost 4 years
of experience
developing wide range
of android apps.
Rugved
Inamdar
Aniruddha
Thakre
Sales :
Having almost 4+ years
of experience in
hardcore sales. Has his
own firm for
customised T-shirts.
Android/iOS Developer:
Having almost 3 years
of experience
developing wide range
of android/iOS apps.
Ashutosh
Salodkar

13. Roadmap
This is where we
are right now
Private Beta
Testing with Trials
going on
Public Beta
Live for every other
tester/early
adopters out there.
July 2017 Release V1.0
Release the app on play
store
August 2017
Building Scale
Scaling up in revenue per
month & in team.
December 2017
Completion of
pilot phase
Review the product
performance
March 2018
The timeline will work with a buffer of + 15 days.

14. Thanks!
Any questions?
You can find me at:
◇ @rugvedinamdar (twitter)
◇ rugved.inamdar@gmail.com