With modern technology so prevalent in today's society, mobile marketing is one of the most effective tools in generating leads. Here's how you can reach your desired target audience through mobile marketing.
This document outlines 9 ways to generate leads using mobile marketing:
1. Create mobile-friendly emails to reach the majority of your audience, as 53% view emails on mobile.
2. Run native Facebook ads, which will likely be viewed on mobile as 486,183 users access Facebook per minute on mobile.
3. Develop local mobile search campaigns as 79% use mobile for local searches.
4. Create mobile surveys to engage audiences on B2B settings.
Mobile marketing tactics to convert consumer clients - LawMarketing.com - 2-1...Larry Bodine
Watch this practical and info-packed webinar by Larry Bodine, founder of LawMarketing.com and learn:
★ 5 new ways consumers are using cell phones
★ Creating “mobile moments” and “brand experiences” that generate files
★ 5 essential elements of a mobile website
★ Getting positive online reviews with a mobile phone
★ How personal injury and criminal defense firms especially benefit from the mobile web
★ 2 trillion text messages are sent every year. Did your firm send one?
★ A new warning from Google about mobile unfriendly sites.
Facebook is a useful tool for businesses as it allows them to reach a wide audience in a cost effective and time saving manner. Over half of Facebook's users are between the ages of 17-24, making it a good platform to create brand awareness. Businesses can create a free Facebook page to share updates and information with customers. Facebook also provides insights into consumer behavior that businesses can use to tailor their products and marketing.
Mentor Presentation: Social Strategy Is Mobile StrategyDigiday
The mobile channel is as much an intimate medium as it is a social medium. Response rates for text messaging dwarf those of social media and email, and there is no greater use of smartphones than in sending these private SMS/MMS messages to our friends and family. If you aren’t allowing consumers to opt-in for such notifications like updates, deals and other communication, you are ignoring the most direct channel you have to reach them.
Location-Based Marketing on Facebook - An iCrossing and west elm webinariCrossing
The document summarizes key findings from a Facebook smartphone study and provides best practices for location-based marketing on Facebook. It finds that local search and Facebook usage are popular mobile activities. It also discusses opportunities to engage local customers through hyper-local content on local Facebook pages. Finally, it offers a five-step approach for companies to pilot and optimize a local page strategy, including community guidelines, content calendars, and measurement.
Branchout 2017 - Day 2 Session - Toby RoessinghBranch
The Evolution of Consumer Behaviors and Mobile Measurement
By Toby Roessingh, Measurement Partnerships Program Manager at Facebook
Toby Roessingh, Measurement Partnerships Program Manager at Facebook, takes us through a deep dive of the evolving mobile media landscape and its implications for measurement, only on the Branchout stage.
The Mobile Trends You Need to Know About in 2020Branch
Mada Seghete, one of Branch’s co-founders and head of strategy and market development, explores the mobile marketing landscape and the key trends you need to know to stay ahead of the curve in this Web Summit 2019 presentation.
This document outlines 9 ways to generate leads using mobile marketing:
1. Create mobile-friendly emails to reach the majority of your audience, as 53% view emails on mobile.
2. Run native Facebook ads, which will likely be viewed on mobile as 486,183 users access Facebook per minute on mobile.
3. Develop local mobile search campaigns as 79% use mobile for local searches.
4. Create mobile surveys to engage audiences on B2B settings.
Mobile marketing tactics to convert consumer clients - LawMarketing.com - 2-1...Larry Bodine
Watch this practical and info-packed webinar by Larry Bodine, founder of LawMarketing.com and learn:
★ 5 new ways consumers are using cell phones
★ Creating “mobile moments” and “brand experiences” that generate files
★ 5 essential elements of a mobile website
★ Getting positive online reviews with a mobile phone
★ How personal injury and criminal defense firms especially benefit from the mobile web
★ 2 trillion text messages are sent every year. Did your firm send one?
★ A new warning from Google about mobile unfriendly sites.
Facebook is a useful tool for businesses as it allows them to reach a wide audience in a cost effective and time saving manner. Over half of Facebook's users are between the ages of 17-24, making it a good platform to create brand awareness. Businesses can create a free Facebook page to share updates and information with customers. Facebook also provides insights into consumer behavior that businesses can use to tailor their products and marketing.
Mentor Presentation: Social Strategy Is Mobile StrategyDigiday
The mobile channel is as much an intimate medium as it is a social medium. Response rates for text messaging dwarf those of social media and email, and there is no greater use of smartphones than in sending these private SMS/MMS messages to our friends and family. If you aren’t allowing consumers to opt-in for such notifications like updates, deals and other communication, you are ignoring the most direct channel you have to reach them.
Location-Based Marketing on Facebook - An iCrossing and west elm webinariCrossing
The document summarizes key findings from a Facebook smartphone study and provides best practices for location-based marketing on Facebook. It finds that local search and Facebook usage are popular mobile activities. It also discusses opportunities to engage local customers through hyper-local content on local Facebook pages. Finally, it offers a five-step approach for companies to pilot and optimize a local page strategy, including community guidelines, content calendars, and measurement.
Branchout 2017 - Day 2 Session - Toby RoessinghBranch
The Evolution of Consumer Behaviors and Mobile Measurement
By Toby Roessingh, Measurement Partnerships Program Manager at Facebook
Toby Roessingh, Measurement Partnerships Program Manager at Facebook, takes us through a deep dive of the evolving mobile media landscape and its implications for measurement, only on the Branchout stage.
The Mobile Trends You Need to Know About in 2020Branch
Mada Seghete, one of Branch’s co-founders and head of strategy and market development, explores the mobile marketing landscape and the key trends you need to know to stay ahead of the curve in this Web Summit 2019 presentation.
This document provides an introduction to online marketing. It begins by outlining key statistics about internet usage in Ghana. It then discusses the new digital consumer and company, highlighting characteristics like being connected, mobile, and socially networked. The document defines online marketing and lists several common digital marketing channels: search engine optimization/marketing, digital display advertising, social media marketing, mobile marketing, email marketing, content marketing/blogging, and web analytics. For each channel, one or two key points are provided. The document concludes by outlining a 10 step process for achieving great results in digital marketing, including understanding the market and audience, selecting channels, developing quality content, communication, engagement, promotions, budgeting, and measuring results.
Mobile & Social: The Perfect Content Marketing 1-2 PunchJon Wuebben
Mobile usage of social media is increasing significantly. The document discusses trends showing 71% of social media users and 40% of internet activity occurring via mobile devices. It then provides examples of how companies can improve their social media marketing through better mobile optimization and integration of mobile and social media strategies. Specific tactics discussed include using tools to send SMS messages, run mobile-friendly Facebook contests, and measure mobile marketing ROI.
Mobile Advertising Strategy_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
The document discusses key aspects of developing an effective mobile marketing strategy. It recommends creating buyer personas that include mobile usage habits, setting goals and KPIs, ensuring the website is mobile-friendly, optimizing email content and landing pages for mobile, leveraging SMS/MMS with privacy in mind, and developing strategic mobile apps that drive engagement and conversions.
Harness the Power of Mobile (Nonprofits Edition)Audra Wallace
Mobile Internet usage is growing fast – more people are starting to receive and read your email and social media messages with their smartphones. And more businesses are starting to use mobile to create marketing communications and make it easy for their customers to buy from them. Join us for this workshop to make mobile a part of your business.
You’ll learn:
Why mobile makes local listings more important than ever
How to drive action with mobile marketing
How to create content with and for mobile
Mobile Smart Net Mobile and Social Media Marketing WorkshopMark E Tennant
This document provides an agenda and overview for a workshop on mobile and social media marketing. The workshop covers topics like the growth of mobile usage, mobile websites vs apps, QR codes, search engine optimization for mobile, engaging fans on Facebook and other platforms, email marketing, and LinkedIn. It emphasizes creating compelling content and optimizing for mobile as keys to success across different channels. Presenter Mark Tennant provides statistics, tips, and strategies around each topic to help businesses leverage mobile and social media.
Winning in Local Search: Top 10 Trends for 2014 - Kenshoo WebinarKenshoo
Presentation from the December 18th webinar, "Winning in Local Search: Top 10 Trends for 2014." Kenshoo's Josh Dreller moderated a discussion between Kenshoo Local Product Director, Paul Wicker, and Jason Peaslee, Managing Partner at Thrive Analytics, around the top trends for local search marketers to get on their radar for 2014.
Facebook has become a crucial marketing platform for companies due to its large user base and ability to target personalized messages. It allows direct marketing without middlemen and uses consumer information to customize offers. While providing opportunities, Facebook's use of personal information also raises privacy concerns. Possible solutions include giving users more control over privacy settings and information disclosure.
This document discusses the importance of mobile engagement strategies for small businesses. It provides statistics that show the growing dominance of smartphones and mobile platforms. The key points made are:
- Over 90% of adults own smartphones and use them to search for local information and services.
- Having a mobile-friendly website or mobile app allows small businesses to connect with customers anytime and drive more store traffic and sales.
- Mobile apps can increase employee productivity and access to information while away from the office.
- Businesses that ignore mobile are at risk of losing customers and business to competitors.
- The mobile app industry is growing rapidly and provides opportunities for small businesses to engage customers and grow their business in a flexible
Google: Building Mobile Sites | Best PracticesRalph Paglia
This document provides information on optimizing websites for mobile experiences. It discusses principles of mobile site design like making site search visible and ensuring relevant results. It notes that over 50% of searches are now on mobile phones. Case studies are presented on how companies like Zazzle and Autoglass improved their mobile experiences and increased conversions and sales through mobile optimization.
Mobile Mania: What You Need to Know to Kick-Start Your Strategy (UK)Hubbard One
The document discusses the rise of mobile marketing and provides strategies for businesses to engage mobile users. It notes that mobile usage and ownership are exploding, and B2B marketers are increasing their mobile marketing budgets in response. The document then provides tips for businesses on mobile strategies, including building mobile-optimized websites or apps, using technologies like QR codes and text messaging to engage customers, and leveraging opportunities around mobile that were previously unseen on desktop.
Google: Does your website work for the multi-screen UK consumer?Matt Brocklehurst
In the UK, customers’ buying habits are changing. People now use an average of three devices and with 32% of them making a purchase every month on a smartphone, the UK is now the number one country in Europe for mobile shopping. Now more than ever, consumers use multiple devices to search for, research and buy products while at home, in the office and on the move.
To take advantage of this, your website must work well for users on smartphones, tablets and desktop computers.
This report looks at why a mobile-friendly site is now mandatory and top tips on how to set up or improve your site for all devices.
Engage 2013 - Optimizing Mobile + Social ChannelsWebtrends
This document summarizes key points about optimizing mobile and social channels. It discusses why companies should test and target on mobile given its growing importance. The "low hanging fruit" to test includes search/navigation, functionality, visual design, form fields, and relevance through segmentation/targeting. Social optimization is also important as mobile enables social engagement. Top takeaways are to stop leaving money on the table by optimizing for mobile, test the low-hanging fruit, segment/target mobile users, and improve social campaign ROI. The agenda recommends related sessions on leveraging mobile in the social enterprise and optimizing Facebook campaigns.
Mobile Marketing Customer Relationship ManagementKay-Tee Franke
This document discusses how mobile marketing can be used for customer relationship management. It notes that mobile devices have increased productivity and efficiency for organizations. The market for mobile advertising is growing rapidly and is expected to increase from $2.6 billion in 2012 to over $10.8 billion in 2016. Mobile marketing allows companies to target customers based on their location using geo-positioning technologies and to distribute personalized ads and coupons. Companies also use mobile apps and browser cookies to track what customers browse and purchase in order to deliver suitable advertisements. Additionally, social network data is used to determine customer interests and behaviors. The key tactics for customer relationship management via mobile are location targeting, app tracking, and analyzing social networking activities.
Symposium on Parent Engagement - Session 2 "Using Real-Time Communications to...Schoolwires, Inc.
Find out why it’s critical to implement a mobile strategy in your district today, and how to use social media and other real-time communication tools to optimize your community outreach efforts.
Speaker: Bernie Rhinerson - Former Chief of Staff, San Diego Unified School District
This document discusses why small businesses need a mobile experience. It notes that mobile usage is growing rapidly, with over 500 million Android phones and 300 million iPhones activated. Customers are using mobile to search for businesses, and not having a mobile experience can lose business. The majority of searches for chain restaurants on Valentine's Day were on mobile devices. Customers prefer apps over mobile websites. The mobile business app industry is projected to be worth $50 billion by 2017. Having a mobile presence allows businesses to connect with customers anywhere and drive customers to stores. Going mobile can help businesses avoid losing customers and gain recommendations.
This document discusses why small businesses need a mobile experience. It notes that mobile usage is growing rapidly, with over 500 million Android phones and 300 million iPhones activated. Customers are using mobile to search for businesses, and not having a mobile experience can lose business. The majority of searches for chain restaurants on Valentine's Day were on mobile devices. Customers prefer apps over mobile websites. The mobile business app industry is projected to be worth $50 billion by 2017. Having a mobile presence allows businesses to connect with customers anywhere and drive customers to stores. Going mobile can help businesses avoid losing customers and gain recommendations.
More Related Content
Similar to 9 Ways to Generate Leads with Mobile Marketing
This document provides an introduction to online marketing. It begins by outlining key statistics about internet usage in Ghana. It then discusses the new digital consumer and company, highlighting characteristics like being connected, mobile, and socially networked. The document defines online marketing and lists several common digital marketing channels: search engine optimization/marketing, digital display advertising, social media marketing, mobile marketing, email marketing, content marketing/blogging, and web analytics. For each channel, one or two key points are provided. The document concludes by outlining a 10 step process for achieving great results in digital marketing, including understanding the market and audience, selecting channels, developing quality content, communication, engagement, promotions, budgeting, and measuring results.
Mobile & Social: The Perfect Content Marketing 1-2 PunchJon Wuebben
Mobile usage of social media is increasing significantly. The document discusses trends showing 71% of social media users and 40% of internet activity occurring via mobile devices. It then provides examples of how companies can improve their social media marketing through better mobile optimization and integration of mobile and social media strategies. Specific tactics discussed include using tools to send SMS messages, run mobile-friendly Facebook contests, and measure mobile marketing ROI.
Mobile Advertising Strategy_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
The document discusses key aspects of developing an effective mobile marketing strategy. It recommends creating buyer personas that include mobile usage habits, setting goals and KPIs, ensuring the website is mobile-friendly, optimizing email content and landing pages for mobile, leveraging SMS/MMS with privacy in mind, and developing strategic mobile apps that drive engagement and conversions.
Harness the Power of Mobile (Nonprofits Edition)Audra Wallace
Mobile Internet usage is growing fast – more people are starting to receive and read your email and social media messages with their smartphones. And more businesses are starting to use mobile to create marketing communications and make it easy for their customers to buy from them. Join us for this workshop to make mobile a part of your business.
You’ll learn:
Why mobile makes local listings more important than ever
How to drive action with mobile marketing
How to create content with and for mobile
Mobile Smart Net Mobile and Social Media Marketing WorkshopMark E Tennant
This document provides an agenda and overview for a workshop on mobile and social media marketing. The workshop covers topics like the growth of mobile usage, mobile websites vs apps, QR codes, search engine optimization for mobile, engaging fans on Facebook and other platforms, email marketing, and LinkedIn. It emphasizes creating compelling content and optimizing for mobile as keys to success across different channels. Presenter Mark Tennant provides statistics, tips, and strategies around each topic to help businesses leverage mobile and social media.
Winning in Local Search: Top 10 Trends for 2014 - Kenshoo WebinarKenshoo
Presentation from the December 18th webinar, "Winning in Local Search: Top 10 Trends for 2014." Kenshoo's Josh Dreller moderated a discussion between Kenshoo Local Product Director, Paul Wicker, and Jason Peaslee, Managing Partner at Thrive Analytics, around the top trends for local search marketers to get on their radar for 2014.
Facebook has become a crucial marketing platform for companies due to its large user base and ability to target personalized messages. It allows direct marketing without middlemen and uses consumer information to customize offers. While providing opportunities, Facebook's use of personal information also raises privacy concerns. Possible solutions include giving users more control over privacy settings and information disclosure.
This document discusses the importance of mobile engagement strategies for small businesses. It provides statistics that show the growing dominance of smartphones and mobile platforms. The key points made are:
- Over 90% of adults own smartphones and use them to search for local information and services.
- Having a mobile-friendly website or mobile app allows small businesses to connect with customers anytime and drive more store traffic and sales.
- Mobile apps can increase employee productivity and access to information while away from the office.
- Businesses that ignore mobile are at risk of losing customers and business to competitors.
- The mobile app industry is growing rapidly and provides opportunities for small businesses to engage customers and grow their business in a flexible
Google: Building Mobile Sites | Best PracticesRalph Paglia
This document provides information on optimizing websites for mobile experiences. It discusses principles of mobile site design like making site search visible and ensuring relevant results. It notes that over 50% of searches are now on mobile phones. Case studies are presented on how companies like Zazzle and Autoglass improved their mobile experiences and increased conversions and sales through mobile optimization.
Mobile Mania: What You Need to Know to Kick-Start Your Strategy (UK)Hubbard One
The document discusses the rise of mobile marketing and provides strategies for businesses to engage mobile users. It notes that mobile usage and ownership are exploding, and B2B marketers are increasing their mobile marketing budgets in response. The document then provides tips for businesses on mobile strategies, including building mobile-optimized websites or apps, using technologies like QR codes and text messaging to engage customers, and leveraging opportunities around mobile that were previously unseen on desktop.
Google: Does your website work for the multi-screen UK consumer?Matt Brocklehurst
In the UK, customers’ buying habits are changing. People now use an average of three devices and with 32% of them making a purchase every month on a smartphone, the UK is now the number one country in Europe for mobile shopping. Now more than ever, consumers use multiple devices to search for, research and buy products while at home, in the office and on the move.
To take advantage of this, your website must work well for users on smartphones, tablets and desktop computers.
This report looks at why a mobile-friendly site is now mandatory and top tips on how to set up or improve your site for all devices.
Engage 2013 - Optimizing Mobile + Social ChannelsWebtrends
This document summarizes key points about optimizing mobile and social channels. It discusses why companies should test and target on mobile given its growing importance. The "low hanging fruit" to test includes search/navigation, functionality, visual design, form fields, and relevance through segmentation/targeting. Social optimization is also important as mobile enables social engagement. Top takeaways are to stop leaving money on the table by optimizing for mobile, test the low-hanging fruit, segment/target mobile users, and improve social campaign ROI. The agenda recommends related sessions on leveraging mobile in the social enterprise and optimizing Facebook campaigns.
Mobile Marketing Customer Relationship ManagementKay-Tee Franke
This document discusses how mobile marketing can be used for customer relationship management. It notes that mobile devices have increased productivity and efficiency for organizations. The market for mobile advertising is growing rapidly and is expected to increase from $2.6 billion in 2012 to over $10.8 billion in 2016. Mobile marketing allows companies to target customers based on their location using geo-positioning technologies and to distribute personalized ads and coupons. Companies also use mobile apps and browser cookies to track what customers browse and purchase in order to deliver suitable advertisements. Additionally, social network data is used to determine customer interests and behaviors. The key tactics for customer relationship management via mobile are location targeting, app tracking, and analyzing social networking activities.
Symposium on Parent Engagement - Session 2 "Using Real-Time Communications to...Schoolwires, Inc.
Find out why it’s critical to implement a mobile strategy in your district today, and how to use social media and other real-time communication tools to optimize your community outreach efforts.
Speaker: Bernie Rhinerson - Former Chief of Staff, San Diego Unified School District
This document discusses why small businesses need a mobile experience. It notes that mobile usage is growing rapidly, with over 500 million Android phones and 300 million iPhones activated. Customers are using mobile to search for businesses, and not having a mobile experience can lose business. The majority of searches for chain restaurants on Valentine's Day were on mobile devices. Customers prefer apps over mobile websites. The mobile business app industry is projected to be worth $50 billion by 2017. Having a mobile presence allows businesses to connect with customers anywhere and drive customers to stores. Going mobile can help businesses avoid losing customers and gain recommendations.
This document discusses why small businesses need a mobile experience. It notes that mobile usage is growing rapidly, with over 500 million Android phones and 300 million iPhones activated. Customers are using mobile to search for businesses, and not having a mobile experience can lose business. The majority of searches for chain restaurants on Valentine's Day were on mobile devices. Customers prefer apps over mobile websites. The mobile business app industry is projected to be worth $50 billion by 2017. Having a mobile presence allows businesses to connect with customers anywhere and drive customers to stores. Going mobile can help businesses avoid losing customers and gain recommendations.
Similar to 9 Ways to Generate Leads with Mobile Marketing (20)
2. 2
1. Create mobile friendly e-mail
• 53% of people view e-mail from a
mobile device
• Number of emails opened from a
mobile device increased 500% in
four years
• Optimize your campaign for
mobile to reach a majority of your
audience
3. 3
2. Run a native ad on Facebook
• Create a promotional ad embedded into
a Facebook feed
• Ads will most likely be viewed through
Facebook mobile
“On average there
are 486,183 users a
minute accessing
Facebook from
their mobile.”
- Jeff Bullas, blogger for
jeffbullas.com
4. 4
3. Develop a local mobile paid search campaign
Traveling
consumers on
mobile devices
are more likely
to search for
local
businesses
“79% of mobile phone owners and 81% of
tablet owners used their devices for local
searches.”
- Greg Sterling, Contributing Editor at Search Engine Land
5. 5
4. Create a mobile survey
• Create an interactive poll to engage
your audience
• Effective way to take advantage of
mobile in a B2B setting
6. 6
5. Launch a rich media mobile display campaign
• Rich media will grab prospects attention
through various unique channels
– Games
– Quizzes
– Puzzles
– Etc.
Interactive content
will engage
prospects and keep
them interested in
your brand
7. 7
6. Target prospects with geo-locational mobile ads
Mobile
campaigns
can target
people in
specific
locations
8. 8
7. Capture leads at events and trade shows with SMS
• An SMS service provider offers
campaign expertise
• Majority of business prospects can read
SMS texts from their mobile devices
– Let people know about your special offers or
upcoming events
– Direct show floor traffic
9. 9
8. Develop a mobile app to increase customer loyalty
• Brainstorm mobile app ideas to create a
customer loyalty program
• Simplify an ordering process for
customers through an app if possible
§ Three primary
areas that every
B2B mobile app
requires:
§ 1. Development
§ 2. Deployment
§ 3. Maintenance
and updating
10. 10
9. Use LinkedIn mobile features to target B2B customers
• Majority of LinkedIn page views occur
through mobile devices
• Sponsored InMail allows marketers to
reach an appropriate business audience
– InMail is available via mobile
11. 11
Sources
1. Bullas, Jeff. “21 Awesome Facebook Facts and Statistics You Need to Check Out’.”
JeffBullasy. Jeffbullas Blog, 17 April 2015. Web. 18 Sept. 2015. <http://www.jeffbullas.com/
2015/04/17/21-awesome-facebook-facts-and-statistics-you-need-to-check-out/>.
2. Cannon, Lisa. “9 Ways to Generate Leads with Mobile Marketing’.” Business 2
Community. Business 2 Community, 30 April 2015. Web. 17 Sept. 2015. <http://
www.business2community.com/brandviews/act-on/9-ways-generate-leads-mobile-
marketing-01217003>.
3. Finn, Gavin. “Creating Mobile Apps for B2B Sales & Marketing.” Chief Marketer. Chief
Marketer, 22 February 2014. Web. 18 Sept. 2015. <http://www.chiefmarketer.com/creating-
mobile-apps-b2b-sales-marketing/>.
4. Jordan, Justine. “53% of Emails Opened on Mobile.” Openforum Litmus. Litmus, 15
January 2015. Web. 18 Sept. 2015. <https://litmus.com/blog/53-of-emails-opened-on-mobile-
outlook-opens-decrease-33>
5. Sterling, Greg. “78 Percent Of Local-Mobile Searches Result in Offline Purchases.”
Search Engine Land. Search Engine Land, 9 April 2014. Web. 17 Sept. 2015. <http://
searchengineland.com/study-78-percent-local-mobile-searches-result-offline-purchases-188660/
>.
• All images: http://www.freedigitalphotos.net