Yoni Kahana is promoting an app called Mingler that creates local social networks at events using mobile phones. The app connects users within 100 meters of each other via Bluetooth to chat and share information without internet costs. The goal is to dominate the mobile ad market by connecting social networks to cellular networks. The company has received funding and partnerships with venues and is targeting the growing mobile advertising and location-based social networking industries.

1. Yoni Kahana : yonikahana@mobi-app.com, +972-54-6203059

2. The Company
Vision
Connecting the internet social networks to the
Connecting the internet social networks to the
cellular world and by this
cellular world and by this
Dominate the cellular Ad market.
Dominate the cellular Ad market.
Mission
Creating networks in social events using mobiles
Creating networks in social events using mobiles
– without costs for the users.
– without costs for the users.
The need
Most of the people hang out in
Most of the people hang out in
conferences/pubs in order to meet other
conferences/pubs in order to meet other
people.
people.
Not for discussion or disclosure without written permission from .Proprietary and confidential
3 Yoni Kahana

3. Company Highlights
• Social local mobile network without cost and with no
cellular provider dependency.
• The network is working in pubs in Tel-Aviv
(closed beta version).
• Received LOIs from local and international firms.
• Advertisement contract with local beverage
distributor.
• Receiving funds from the Israeli chief scientist.
• Reviewed by economy magazine (“Calcalist” from
Yediot group).
• Featured on the radio.
• Presented and demonstrated in Israeli Venture
Association conference.
Not for discussion or disclosure without written permission from .Proprietary and confidential
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4. The Advantages
Mingler
Cellular application that creates a local social network
(100m’ radius and more with aggregation) easily
and without costs.
• When entering a social location (like conferences,
pubs, cafes…) the user logs in and immediately is
connected to the people around.
• Creating a localized network interfacing from mobile
devices to the internet for free.
What’s so great ?!
Everyone has a cellular so everyone can join
Everyone has a cellular so everyone can join
Mingler
Mingler
Not for discussion or disclosure without written permission from .Proprietary and confidential
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5. The Management
• Yoni Kahana - CEO (Founder)
– B.Sc. Cum-Laude in Electrical Engineering, Technion
– MBA Tel-Aviv University
– 10 years of experience as a project manager and group leader
• Raanan Nevet - CTO (Founder)
– B.Sc. in Electrical Engineering, major in Computer Systems, Technion
– 10 years of experience as a software engineer and project manager
• Alon Gamliel – Head of R&D
– B.Sc. Magna Cum-Laude in Electrical Engineering, Technion
– MA Cum-Laude in Computer Science, Tel-Aviv University
– 10 years of experience as a software engineer and project manager
• Oren Most – Member in the Advisory Board
– President and CEO of Gilat Satellite Communications (2004 – 2003)
– One of the Founders and COO of Cellcom, Israel's leading cellular
operator (1994 – 2004)
– Chairman of the Israeli Advertisement Union (2000-2003)
Not for discussion or disclosure without written permission from .Proprietary and confidential
6 Yoni Kahana

6. Market Watch
• Cellular market – mobile users aged 15 to 55
– Leisure version – mobile users in pubs, parties
– Business version – mobile users in trade shows,
conferences
• “By 2011 the mobile advertisement market
will be 13B$.” – Gartner
• “Location-based mobile social networks could
earn revenues of $3.3 billion by 2013.” – ABI
Research
• All advertising agencies are potential
partners/customers
Not for discussion or disclosure without written permission from .Proprietary and confidential
7 Yoni Kahana

7. Technology
Mingler
FaceBook MySpace
IP
Internet
Ad server
IP
Service point
BT
radio
BlueTooth network
(Conference, Pub)
Not for discussion or disclosure without written permission from .Proprietary and confidential
8 Yoni Kahana

8. Technology – Next Generation
• Our technological platform is a base for different
local network applications (conferences etc).
• Mingler is not dependent on cellular providers.
• Application distribution is free over Bluetooth and on
the spot, no preparation is needed.
• Interfacing between nearby mobiles to the internet
is free.
• The Mingler network connects to the current social
networks.
• Mingler will also support the next generation of the
mobiles using WiFi/WiMax technologies.
Not for discussion or disclosure without written permission from .Proprietary and confidential
9 Yoni Kahana

9. Client Main Features
• See all the local Mingler members.
• Get notification about friends from the social
web network when they enter the event.
• Local send/receive/search/filter features.
• Send/receive messages from/to the internet
(e.g from walla.co.il).
• Locate your friends from home.
• Create real time local communities in the
web.
Not for discussion or disclosure without written permission from .Proprietary and confidential
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10. Business Model
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Revenue Sharing – Mobile advertisement
Not for discussion or disclosure without written permission from .Proprietary and confidential
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11. Business Model
Post-event marketing – Creating automatic
customers clubs (news letters, coupons etc’)
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Not for discussion or disclosure without written permission from .Proprietary and confidential
Yoni Kahana

12. Joint Ventures
Partnerships Their interests
(Possible/Existing)
pubs, discos, stadiums, Send information during the
campuses, shopping malls event and keep in touch via
the internet afterwards
Web social networks (Ning, Connection to the Mobile World
Open social, Google, Facebook, and Localization Services
Xing, LinkedIn)
Community web sites (MSN, Connection to the Mobile World
Yahoo, GMX, Web.de) and Localization Services
Firms with infrastructure in Added Value - Offer more
social events (YCD) services to their clients
Conference organizers Added Value and Revenue
Sharing
Advertisement discussion or disclosure without written permission from .Proprietary and confidential
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Not for agencies Access to the Mobile World
Yoni Kahana

13. Questions?
Not for discussion or disclosure without written permission from .Proprietary and confidential
17 Yoni Kahana