Wirenode Platform


Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Wirenode Platform

  1. 1. Wirenode Mobile Marketing Platform October 2008
  2. 2. Mobile as 7 th Mass Medium <ul><li>Print - late 1400s </li></ul><ul><li>Recording - late 1800s </li></ul><ul><li>Cinema - from about 1900 </li></ul><ul><li>Radio - from about 1910 </li></ul><ul><li>Television - from about 1950 </li></ul><ul><li>Internet - from about 1990 </li></ul><ul><li>Mobile - from about 2000 </li></ul>
  3. 3. Mobile is the “7 th mass media”, which is “as different from the Internet as television was to radio”. Tomi Ahonen , author of Digital Korea
  4. 4. Mobile Marketing Interactive - Personal - Measurable Always-on - Mobile Web - SMS
  5. 5. Mobile Website Small website optimized for mobile phones, used for marketing purposes. Logo & Header Image Text Menu (links) Click to call Instant feedback … more features
  6. 6. Other Features <ul><li>Mobile Coupons </li></ul><ul><li>Forwarding ability => “ Sufficiently contagious “ </li></ul><ul><li>Quiz games for prices </li></ul><ul><li>MMS uploads </li></ul><ul><li>Mobile surveys </li></ul><ul><li>Video download </li></ul>“ Gen–C” is used to – Discover , Create , Participate and Share
  7. 7. Survey & Quiz Example
  8. 8. How to get it to people <ul><li>Mobile search & catalogs </li></ul><ul><li>Mobile advertisement on portals </li></ul><ul><li>QR codes </li></ul><ul><li>SMS to mobile website </li></ul><ul><li>“ Send COKE to 9070903 to get more info about this product and have a chance to win in our quiz contest ” </li></ul><ul><li>MMS to mobile website </li></ul>
  9. 9. Wirenode in Brief <ul><li>Wirenode provides a platform for rapid development of mobile pages and mobile portals for marketing purposes. </li></ul><ul><li>Our solution is based on our Anypage engine with advanced device detection and page rendering. </li></ul>
  10. 10. Wirenode Platform Flow <ul><li>Manager creates the page on his computer. </li></ul><ul><li>Page is processed by Wirenode platform. </li></ul><ul><li>Page is displayed in a friendly way to any mobile phone. </li></ul>
  11. 11. Campaign example 1/4 <ul><li>Client is doing campaign for new Ford Kuga car and wants to have mobile website about the new car, describing its features. </li></ul>
  12. 12. Campaign example 2/4 <ul><li>Account manager creates mobile website about Ford Kuga on his computer. </li></ul>
  13. 13. Campaign example 3/4 <ul><li>Mobile website is accessible at http://fordkuga.wirenode.mobi </li></ul><ul><li>SMS short code is placed into printed advertisements. </li></ul><ul><li>Mobile banners are placed into operators portal. </li></ul>
  14. 14. Campaign example 4/4 <ul><li>Various data are collected during the campaign. </li></ul><ul><li>Phone numbers of people who requested a test drive. </li></ul><ul><li>Name & address of people who wanted to receive printed catalog. </li></ul><ul><li>Phone number of people who used SMS short code. </li></ul><ul><li>Total number of visitors on the portal. </li></ul><ul><li>… many different statistics are available </li></ul>
  15. 15. Key Features of the Platform <ul><li>Very simple page creation and administration. </li></ul><ul><li>Tested on more than 16000 mobile pages. </li></ul><ul><li>Supports all mobile phones. </li></ul><ul><li>3 years of development and experience collected. </li></ul>
  16. 16. Technology Overview <ul><li>Fully hosted solution. </li></ul><ul><li>No integration costs. </li></ul><ul><li>Service Level Agreement - 99.9% uptime </li></ul><ul><li>Software as a Service license deal. </li></ul><ul><li>Detects and supports all mobile phones. </li></ul>
  17. 17. What we Offer <ul><li>We offer outsourcing of creating mobile pages. Our professionals might make mobile sites for you. </li></ul><ul><li>We provide license for using Wirenode platform. You will be able to create mobile sites for yourself. </li></ul>
  18. 18. About Wirenode <ul><li>Company founded in 2004 </li></ul><ul><li>Currently team of 8 engineers </li></ul><ul><li>Based in Prague, CZ </li></ul><ul><li>Technology background </li></ul>
  19. 19. References Serving more than 500.000 mobile optimized pages per day.
  20. 20. Thank you! For more information, please, contact: Tomas Orlik [email_address] Tel: +420 602 833 116 Or Tomas Zeman [email_address] Tel: +420 723 552 787 Company Address: Wirenode s.r.o. Seifertova 9 130 00 Prague 3 Czech Republic