The evolution of media:
TV is powerful, but people learn through play. The digital landscape has changed and so have the ways of measuring it. Digital video is set to enhance the capability for brand recall within consumers at a much deeper level then media to date – and is challenging the very concept of mass-media. From BlueRay Live to digital signage the penetration of personal mobile media is about to change our concept of paper. It will offer far more value to advertisers than mere clicks. As the pioneer in rich media and the largest global distributor of video advertising, Dean Donaldson of Eyeblaster will show what we have learned over the last ten years, how brands are now penetrating web 2.0 and a glimpse into where digital media is going next.
Overlapping a creative strategy with actionable analytics:
With ever mounting pressure to justify advertising effectiveness against the bottom line, what have we learned from the plethora of data that digital advertising has brought to bear? Is there really a single point of measurement to focus upon or do we need to look deeper to discover what consumers today are doing and apply these learning’s into carefully constructed advertising strategies? By mapping advertising delivery against a consumer life-cycle, we can now begin to develop more targeted and relevant messages that will ensure a higher conversion rate and a greater ROI for your media outlay. Dean Donaldson will demystify the online metrics and show how to get closer to delivering those DR objectives, even revealing how to justify a campaign even with a 0% CTR!
Putting your brand in the palm of consumers:
The ability to reach consumers anywhere at any time has shifted the way advertisers execute campaigns and the way audiences consume media. Beyond the ability to just make calls, personalized mobile computers are tackling commerce and communication in ever increasingly innovative ways. Even between leaving your home and arriving at the office, you can interactive with billboards via your mobile phone with QR codes. With the ability of serving ads across mobile devices now available for agencies, advertisers are finally able to breakthrough existing mobile barriers. Dean Donaldson will examine the need to integrate mobile alongside other digital channels.
Media in the fast lane:
Cross-channel. Mobile Communities. Augmented Reality. Ubiquitous computing. Amongst the buzz we are seeing evidence that all media is getting ready for a digital hyper-drive, fuelled by consumer desire for entertainment-on-demand and always-on-communication. Hidden within this emerging world is the utopian promise of addressable advertising – across all media. Yet set against a backdrop of big brands trending to bring elements of control in-house, Dean Donaldson, Director of Digital Experience at Eyeblaster asks ‘is media technology really set for where next or does reality reveal we are locked in the past?’ and challenges the notion of the purely digital agency
The evolution of media:
TV is powerful, but people learn through play. The digital landscape has changed and so have the ways of measuring it. Digital video is set to enhance the capability for brand recall within consumers at a much deeper level then media to date – and is challenging the very concept of mass-media. From BlueRay Live to digital signage the penetration of personal mobile media is about to change our concept of paper. It will offer far more value to advertisers than mere clicks. As the pioneer in rich media and the largest global distributor of video advertising, Dean Donaldson of Eyeblaster will show what we have learned over the last ten years, how brands are now penetrating web 2.0 and a glimpse into where digital media is going next.
Overlapping a creative strategy with actionable analytics:
With ever mounting pressure to justify advertising effectiveness against the bottom line, what have we learned from the plethora of data that digital advertising has brought to bear? Is there really a single point of measurement to focus upon or do we need to look deeper to discover what consumers today are doing and apply these learning’s into carefully constructed advertising strategies? By mapping advertising delivery against a consumer life-cycle, we can now begin to develop more targeted and relevant messages that will ensure a higher conversion rate and a greater ROI for your media outlay. Dean Donaldson will demystify the online metrics and show how to get closer to delivering those DR objectives, even revealing how to justify a campaign even with a 0% CTR!
Putting your brand in the palm of consumers:
The ability to reach consumers anywhere at any time has shifted the way advertisers execute campaigns and the way audiences consume media. Beyond the ability to just make calls, personalized mobile computers are tackling commerce and communication in ever increasingly innovative ways. Even between leaving your home and arriving at the office, you can interactive with billboards via your mobile phone with QR codes. With the ability of serving ads across mobile devices now available for agencies, advertisers are finally able to breakthrough existing mobile barriers. Dean Donaldson will examine the need to integrate mobile alongside other digital channels.
Media in the fast lane:
Cross-channel. Mobile Communities. Augmented Reality. Ubiquitous computing. Amongst the buzz we are seeing evidence that all media is getting ready for a digital hyper-drive, fuelled by consumer desire for entertainment-on-demand and always-on-communication. Hidden within this emerging world is the utopian promise of addressable advertising – across all media. Yet set against a backdrop of big brands trending to bring elements of control in-house, Dean Donaldson, Director of Digital Experience at Eyeblaster asks ‘is media technology really set for where next or does reality reveal we are locked in the past?’ and challenges the notion of the purely digital agency
A Mobile Centric View of Silicon Valley - January 2011Lars Kamp
A presentation held at Opinno in San Francisco to a delegration from PromoMadrid. Goal was to provide a quick overview of major trends in mobile in 30 min.
Living in a Material World: Keynote from DG MediaMind's Inspire 2012 in Munich looking at the need for technology to disappear into the environment organically to be more acceptable by consumers to address marketing concerns and build a symbiotic relationship between brand and consumer.
Rob Thurner, Independent Mobile ConsultantAsk any group of friends or strangers to share their mobiles, and you'll get an awkward response. Our mobiles provide a secure gateway to our social media, photos, calendars, maps, emails, games, store cards and the internet.
Mobile is the ultimate personalised marketing channel. Because we users don't share our mobiles, marketers can be sure of capturing realtime data for interactions with identified prospects and customers via SMS, QR code, mobile web browsing, geo-location and App usage. Every mobile interaction carries a unique time and location based data trail.
But there's a major catch: permission.
This deck was prepared for a lecture for week 1 of Founder Labs Mobile Edition.
The audience was a mix of developers, UI/UX designers and hardware engineers. The goal was to provide a baseline ecosystem overview and talk about technology drivers and business models in mobile.
Most of the slides in the deck are derived from work with my clients at Accenture.
Presentation for www.thishappened.org on friday 25th September 2009. Overview of what we did and learned from the Digital Wellbeing pilot Showroom in autumn - winter 2006
Aquent/AMA Webcast: Brand Consistency is Killing Digital AdvertisingAquent
Should we throw brand consistency out the window? Maybe so, according to Justin Cox, senior brand strategist for Pereira O'Dell. In this thought-provoking webcast, Justin discusses how brands need greater flexibility to make the most of each medium in a way that still captures the spirit of the brand.
A Mobile Centric View of Silicon Valley - January 2011Lars Kamp
A presentation held at Opinno in San Francisco to a delegration from PromoMadrid. Goal was to provide a quick overview of major trends in mobile in 30 min.
Living in a Material World: Keynote from DG MediaMind's Inspire 2012 in Munich looking at the need for technology to disappear into the environment organically to be more acceptable by consumers to address marketing concerns and build a symbiotic relationship between brand and consumer.
Rob Thurner, Independent Mobile ConsultantAsk any group of friends or strangers to share their mobiles, and you'll get an awkward response. Our mobiles provide a secure gateway to our social media, photos, calendars, maps, emails, games, store cards and the internet.
Mobile is the ultimate personalised marketing channel. Because we users don't share our mobiles, marketers can be sure of capturing realtime data for interactions with identified prospects and customers via SMS, QR code, mobile web browsing, geo-location and App usage. Every mobile interaction carries a unique time and location based data trail.
But there's a major catch: permission.
This deck was prepared for a lecture for week 1 of Founder Labs Mobile Edition.
The audience was a mix of developers, UI/UX designers and hardware engineers. The goal was to provide a baseline ecosystem overview and talk about technology drivers and business models in mobile.
Most of the slides in the deck are derived from work with my clients at Accenture.
Presentation for www.thishappened.org on friday 25th September 2009. Overview of what we did and learned from the Digital Wellbeing pilot Showroom in autumn - winter 2006
Aquent/AMA Webcast: Brand Consistency is Killing Digital AdvertisingAquent
Should we throw brand consistency out the window? Maybe so, according to Justin Cox, senior brand strategist for Pereira O'Dell. In this thought-provoking webcast, Justin discusses how brands need greater flexibility to make the most of each medium in a way that still captures the spirit of the brand.
Wave Social Media Quarterly Q2 2011 (Wavemetrix) -OCT11Retelur Marketing
Informe realizado por Wavemetrix perteneciente al segundo trimestre de 2011, el cual analiza el uso de los medios sociales por parte de las marcas y sus sinergias en el camino a la conversión a compra. (inglés). "Puedes descargar este informe desde la docuteca digital del blog de Retelur: http://bit.ly/Retelur_Informes"
We are happy to announce the opening of the exclusive registration for our MLOVE friends!
The MLOVE Confestival brings together 200 thought leaders and innovators to discuss the powerful potential of mobile to act as a catalyst for community, change and inspiration.
These slides (and comments) accompanied my talk to the 2011 Faculty Seminar at the Academy of Television Arts and Sciences on 11/10/11. The talk is structured around ten questions
"Q1, 2011: creating a framework for consumer-led engagement (Wavemetrix) -...Retelur Marketing
Informe realizado por Wavemetrix perteneciente al primer trimestre de 2011, el cual analiza el uso de los medios sociales por parte de las marcas y sus sinergias en el camino a la conversión a compra. (inglés).
"Puedes descargar este informe desde la docuteca digital del blog de Retelur: http://bit.ly/Retelur_Informes"
Connect & Serve on Mobile (at Barcelona iGaming) - by WebComrades, Tom ClaesPanenka76
WebComrades was invited as a keynote speaker at the Barcelona Affiliate Conference to share insights on mobile and advertising. In a world where banner ads lead the way on the way, this presentation had to wake-up entrepreneurs to not go the display banner way on the mobile device, but to think more in terms of serving the mobile user.
Presentation on Oct 12, 2012.
by Tom Claes, WebComrades
Aegis Media - A View From The Top - Mobile Media Upfront - NYC 2012Michael Nicholas
This is the opening setup for our discussion at the 2012 NYC Mobile Upfront ( http://youtu.be/kf1UTtdMYcI ). These slides were put together by my good friends Jason Newport, SVP, Mobile at Carat and Aubrie LaMar, CSM, Mobile Team Lead at iProspect and myself.
MAD World Asia - Mobile Show Singapore - mobile game changers - 26th april 2012Ville Kulmala
Mobile Advertising World Asia 2012 - Singapore
Mobile Game Changers
Mobile Web Apps for Marketing
Mobile Word of Mouth Marketing WOMM
Social Mobile - Macro Perspective - History and Future
MMA Singapore - Mobile game changers - ville kulmala - 24th april 2012Ville Kulmala
Mobile Marketing Association Forum Asia 2012 - Singapore
Mobile Game Changers
Mobile Web Apps for Marketing
Mobile Word of Mouth Marketing WOMM
Social Mobile - Macro Perspective - History and Future
Create Conversion-Friendly Mobile Landing Pages (Webinar)Monetate
Watch the webinar: http://monetate.com/webinar/create-conversion-friendly-mobile-landing-pages/
If you’re not creating and optimizing landing pages for mobile visitors, you’re more likely to generate frustration and anger than to get a conversion. Learn how to create effective mobile landing pages and what makes them different from conventional landing pages. You’ll also hear about:
• Mobile trends and the current state of mobile commerce;
• Strategies to help connect with mobile visitors; and
• Ways to see through the “mobile lens” using technographic data, effective copy, and more.
Featuring:
• Jon Stookey, Senior Strategist, Designkitchen
• Bruce Ernst, Vice President, Product Management, Monetate
• Michael Ahearn, Vice President, Customer Development & Marketing, iLoop Mobile
This was part of a course I am teaching with Robert O'regan at Hofstra University that is aimed at helping small and medium sized businesses integrate digital marketing strategies into their marketing strategies.
Seo automation using gpt 3 and transformer-based language modelsAndrea Volpini
You can use GPT-J, GPT-3 or Jurassic-1 to create human-like texts and automate SEO.
But not all that glitters is gold...what are the limitations of these language models, and how can you get the best of it?
In his speech, SEO Automation using GPT3 and Transformer based language models, he shows you some examples of how to "hack" text-to-text transformer-based models to combine human intuition with artificial intelligence and what returns you can get in terms of traffic for your website.
In this presentation I will:
- explain the transformer architecture to SEO specialists and marketers;
- show the limits of deep autoregressive language models created with this architecture;
- provide some tips on how you can use them and manage the conditions.
Co-hosted by Nik Ranger and Peter Mead, the Schema Markup Essentials, is a webinar produced by Semrush to dive into Schema markup essentials and discuss the most important things you need to know to successfully implement structured data on your website.
Making Websites Talk: the rise of Voice Search and Conversational InterfacesAndrea Volpini
Learn how to use the power of semantic intelligent content to make your website talk and to improve the findability of your content. During this workshop we will cover: Why semantically rich, intelligent content is important for artificial intelligence and machine learning applications, how to optimise your content for Voice Search and Personal Digital Assistants, how to build a chatbot for your website and an app for the Google Assistant, and the discovery of chatbots and key performance indicators to improve them https://wordlift.io/blog/en/entity/wordcamp-europe-2018/
AI-powered SEO - Structured Data & Semantics - WordLift for SMXL Milan 2017Andrea Volpini
This is the presentation delivered at SMXL Milan at the Structured Data & Semantics panel. Learn how to automate your digital marketing tasks using natural language processing and linked data technologies. This presentation has been created in collaboration with WooRank 🙌 Read more 👉 https://wordlift.io/blog/en/entity/smxl-milan-2017/
Is semantic markup really helping websites improve their online visibility?Andrea Volpini
A research conducted by our team, anticipates a future where automated and semi-automated metadata help websites shine again on Google. The results of the research have been presented at SEMANTiCS 2017, the 13th European Conference on Semantics Systems in Amsterdam.
Build your knowledge graph with WordPress. WordLift brings the power of Artificial Intelligence to beautifully organize content, attract new readers and get their true attention. WordLift is a lightweight plugin that brings state-of-the-art semantic technologies to the hands of any bloggers and publishers.
Web Storytelling and Open Data Publishing for TourismAndrea Volpini
This deck is about webstorytelling, the travel industry in the digital world, wordlift (our plugin bringing artificial intelligence to web publishers) and linked open data.
If you're excited by the many advances in web technologies, rapid changes in mobile and content marketing than this presentation is for you.
I've prepared this deck for a workshop held on February the 18th 2015 in Austria at the Semantic Technology Institute (STI) Innsbruck - a world leading research institute working on the Semantic Web.
This slide deck has been prepared for a workshop on Linked Data Publishing and Semantic Processing using the Redlink platform (http://redlink.co). The workshop delivered at the Department of Information Engineering, Computer Science and Mathematics at Università degli Studi dell'Aquila aimed at providing a general understanding of Semantic Web Technologies and how these can be used in real world use cases such as Salzburgerland Tourismus.
A brief introduction has been also included on MICO (Media in Context) a European Union part-funded research project to provide cross-media analysis solutions for online multimedia producers.
Semantic SEO in the post Hummingbird Era and WordLiftAndrea Volpini
This presentation is focused on Semantic SEO techniques, the importance of curating structured data and the new Google search algorithm called Hummingbird.
The hummingbird in English, is a very fast and accurate bird; in the world of search engines the changes introduced by this new algorithm are enormous. Google begins to understand, using natural language processing (NLP ), the search intent and provides answers instead of the traditional list of blue links.
In this new scenario, it becomes crucial to "curate" your blog contents and link them with publicly available datasets.
WordLift, a WordPress plugin (soon available in its version 3.0), allows us to publish content as Linked Open Data and connects these datasets with the Knowledge Graph of Google (the knowledge base Google uses to "respond" to users' queries).
These slides, made by Kim Renberg and Andrea Volpini, have presented (in Italian) to the WordPress Meetup in Rome (# wproma on Twitter).
Semantic SEO nell’Era Post Hummingbird e WordLift 3.0 Andrea Volpini
La presentazione è focalizzata sulle tecniche di SEO Semantico, sull'importanza di curare i propri dati e sul nuovo algoritmo di ricerca di Google denominato Hummingbird.
Il colibrì, in inglese hummingbird, è un uccello particolarmente veloce e preciso; nel mondo dei motori di ricerca il cambiamento introdotto da questo nuovo algoritmo è epocale. Google inizia a riconoscere, usando l'analisi del linguaggio (NLP), l'intento di chi effettua la ricerca e fornisce delle risposte puntuali al posto della tradizionale lista di link.
In questo nuovo scenario diventa importante "curare" oltre che i propri contenuti anche i dati ad essi associati.
WordLift, un plugin per WordPress (presto disponibile nella sua terza release), ci consente di pubblicare i nostri contenuti come Linked Open Data e li "collega" con il Knowledge Graph di Google (la base di conoscenza che Google utilizza per "rispondere" alle domande degli utenti").
Le slide, realizzate da Kim Renberg ed Andrea Volpini, sono state presentate al Meetup di WordPress a Roma (#wproma su Twitter).
Linked Open GeoData for Enel Drive (W3C LOD2014)Andrea Volpini
Presenting Linked Open Data for Enel Electric Vehicle Charging Network. A solution developed for Enel Drive by Insideout10 using Redlink Linked Data publishing APIs.
The triplification (transforming source legacy data in RDF triples) provides an information context around each stations and helps EV drivers locate a charging stations in various ways.
The project wants to contribute to the development of electric mobility in Italy
WordLift 3.0 - Dynamic Semantic Publishing for WordPress Andrea Volpini
Presentation of WordLift 3.0 (http://join.wordlift.it) at the Linked Open Data Event 2014. The presentation is about Dynamic Semantic Publishing on WordPress using Redlink Semantic API (http://redlink.co).
Multiplatform Managed OTT-TV is a promising opportunity for Telco ready to combine their direct-to-consumer services with white-label online video services for independent content providers - This presentation is a quick summary of our last 10+ yrs experience in this sector.
RedLink provides Linked (Open) Data solutions for enterprises, including an highly customizable cloud-based multi-lingual content enrichment and semantic search PaaS along with out-of-the-box plugins for existing content management systems.
These are the slides of our first Webinar of HelixCloud - our middleware software to enable Video Streaming Cloud Services using Helix Universal Server by RealNetworks
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3. From Shouting
How?
to Listening
From Pitching
to Offering
From Brand Hero
to Advocacy
“Service is the new advertising.
alex gisbert // expedia
Sunday, July 10, 2011
4. we create...Marketing Formats
not ADS.
A Marketing Format is a
method/solution to:
editor of pop' africana // oroma elewa
- understand expectations
- bring value
- enable participation
- develop target communities
- create brand fans
Sunday, July 10, 2011
5. Content fuels our
Marketing Formats
on Sold
e
lin
Traditional Campaigns Marketing Formats
3 days = $9.6 Million
“Content is
the new currency
paul isakson
Sunday, July 10, 2011
6. ...and Context
is King
Every platform we use to
editor of pop' africana // oroma elewa
deliver our content is a
connection-point with our
consumers
Every technology influences
the way consumer will
perceive our message
Every community has its own
rules
Sunday, July 10, 2011
7. in West Africa
our Format is
called...
Sunday, July 10, 2011
9. 2
Marketing
Format
1
Cool Valuable
Brands Content
3
The
4
Context
Sunday, July 10, 2011
10. - Web & Mobile Campaigning w/
local and international contents
today
(audio and video),
- SMS calls-to-actions Sweepstakes
- Augmented Reality Promos
- Inspirational Music for Streaming
and Download
- Music events
- Branded Mobile Apps
- Integrated Streaming Music
Platform,
tomorrow
- Profiled Consumer-Base
- Ad Inventory management
- Extensive Reports (and more to
come..)
“Best entertainment project ever
launched in Africa!”
Chris Ankrah
Sunday, July 10, 2011
11. our Format with
Augmented
Reality is called...
Sunday, July 10, 2011
12. *Aladdin* The Promise
A ugmented
L ive
A D vertising
(4)
An Aladdin's lamp. In fact it is as if each
time we start our smartphone we had
one, rubbing it makes us feel the music, for
D igital
example, or tell us how much a product
can help us in our job or how many
kilometers we still have to travel or...,
I nteractive
How can we change the world? N etworks
Sunday, July 10, 2011
13. SYNC EXTEND ZOOM
enriching TV contents TV boundaries with every TV frame using
with interactive contents images that appear on your mobile phone
that appear on the the smartphone (x-ray 3D, details, etc.)
touch-device
THE GRAMMAR THE TECHNOLOGY
REALITY COMPUTING AUGMENTED TV (SYNC TV-TOUCH DEVICE)
Sunday, July 10, 2011
14. In-Ad Injection on
billboard, starting
from Radio and TV
commercials and
to complement print A-TV
publishing.
Aladdin adds a
new dimension to
all media.
A-RADIO
A-PRINT A-PRESS
“AUGMENTED” ADVERTISING
HOW TO HAVE IN-SYNC NEW MEDIA WITH COMMUNICATION OVER PRESS, RADIO AND TV
Sunday, July 10, 2011
15. *ENEL* Use Case
1
Total Views and Total Unique Visitors
per Week
2000
1500
10 Airport, 8 Co
untries
1000
500 2
Week 12, 2011
0
Week 14, 2011
Unique visitors Total Views
3
2024 Unique Visitors CONVERSIO
N
in the first 4 Weeks!
Sunday, July 10, 2011
16. our Format for
Publisher in
Egypt is called...
Sunday, July 10, 2011
17. 1 Reach new audiences 1
Monetize valuable content
1
2 (including back issues)
1
1
3 Social Media Ready 1
Sunday, July 10, 2011
18. Video
Streaming
User Friendly UI including:
o
So
ot
ci
Content Index
Ph
Sh
ry
al
le
ar
al
in
G
g
Text Search
Scrollable Thumbnail Pages
Facebook, Twitter and RSS
integration
A
d
pp
N
et
In
-A
e
w
End-to-end hosted service to
te
as
In
or
gr
h
ks
rc
at
bring your content to the Apple
Pu
i
on
Extensive
Store in only few weeks
Reports
Sunday, July 10, 2011
19. THANK YOU!
andrea@insideout.io
Sunday, July 10, 2011