Social networking and the next generation of handheld devices will improve business decision-making through efficient, unified communications and location awareness.
DAS Performics: Hypebusters: "The Golden Age of Marketing"Digiday
It can often seem like the worst of times in the media industry. In fact, there’s never been a better time to do marketing. Here’s why.
Presented by Daina Middleton, global CEO, Performics
Geolocation Based Social Media for BrandsDOUGLAS LIN
One would be hard pressed to find a “hotter” trend at this moment than location based (or geo-location) social media.
But, beyond the adoption by the early social media technographic segments – brands and their agencies have yet to develop meaningful campaigns, yet alone platforms which full advantage of this technology or create deeper, more meaningful engagements.
This document is intended to evaluate this enabling technology and it’s possibilities with the realities of delivering on business objectives
Delivering Exceptional User Experiences and Engagement – Learn from Real Worl...BlueArc Group
Learn from Freedom's real world success and find out how to deliver exceptional user experiences and engagement.
Presented by Scott Porter, BlueArc Group CEO
Learn how to make marketing dollars work harder in difficult times by understanding the dynamics of the digital media shift and using this knowledge to drive your marketing mix
Social networking and the next generation of handheld devices will improve business decision-making through efficient, unified communications and location awareness.
DAS Performics: Hypebusters: "The Golden Age of Marketing"Digiday
It can often seem like the worst of times in the media industry. In fact, there’s never been a better time to do marketing. Here’s why.
Presented by Daina Middleton, global CEO, Performics
Geolocation Based Social Media for BrandsDOUGLAS LIN
One would be hard pressed to find a “hotter” trend at this moment than location based (or geo-location) social media.
But, beyond the adoption by the early social media technographic segments – brands and their agencies have yet to develop meaningful campaigns, yet alone platforms which full advantage of this technology or create deeper, more meaningful engagements.
This document is intended to evaluate this enabling technology and it’s possibilities with the realities of delivering on business objectives
Delivering Exceptional User Experiences and Engagement – Learn from Real Worl...BlueArc Group
Learn from Freedom's real world success and find out how to deliver exceptional user experiences and engagement.
Presented by Scott Porter, BlueArc Group CEO
Learn how to make marketing dollars work harder in difficult times by understanding the dynamics of the digital media shift and using this knowledge to drive your marketing mix
Life has dramatically changed in the last few years: while initially many had thought that only access and bits of information would be subject to digital transformation, we are now facing the fact that a growing part of our own life has become digital.
Remodista is a savvy retailer’s forum for all things mobile, taking its name—and mission—from core principles of retail and mobility distilled into one community. Fresh content from industry thought leaders and peer reflection meet in a collaborative environment for retailers to learn, share and bring visionary strategies to market.
Overview of LocalSocial, the new Social Proximity Framework from Rococo Software. LocalSocial is designed to make it easy for software developers to add rich proximity functionality to their mobile applications. It consists of client side libraries (for Android and J2ME today) plus a web service that is called by the library.
White Paper Part 2 Interactive Dooh ExperienceStephen Randall
Building an Interactive Digital Out of Home Experience - Basic Considerations for Mobile & Social Interactivity on Digital Out of Home Networks, August 2009
Executive Summary
Simple text-to-screen and photo-to-screen applications are commonplace at pop concerts. Twitter feeds are springing up in conferences. It can't be too hard to add an engaging mobile and social interactive applications to digital out of home ("DOOH") networks, right? Wrong. A capable interactive DOOH network supports real-time user engagement. Engagement might come from a user at the location or via the web (e.g. via a social network connected to the location through the affinity of a brand). Engagement might be sporadic or frequent, but whenever it happens, it creates an enhanced user experience as well as a measurable "mobile click." The resulting "pulse" for the location can then be used to help the location or advertiser improve services and/or messaging.
Webinar deck: iLoop Mobile - Mobile Analytics Archer Inc.
Analytics play a crucial role in the development of coherent mobile strategies and the prioritization of marketing spend in the same manner as they do with WWW, search, email, social and display. Yet for most brands today, this isn't happening.
Enjoy this deck presentation.
The application of Web 2.0 models and technologies introduces new forms of collaboration in companies, based on diffuse and unstructured knowledge.
Knowledge management platforms open up to bottom-up approaches of construction and sharing of information based on wikis and blogs changing the way we work.
Reply and Hinchcliffe & Company signed an agreement for the exclusive delivery of Web 2.0 University™, the education solution developed by Hinchcliffe & Company, in strategic partnership with O’Reilly Media
A lok at current trends in technology including social business and mobile with some implications for the travel business for the Concur User Conference presentation on Feb 3, 2010
Life has dramatically changed in the last few years: while initially many had thought that only access and bits of information would be subject to digital transformation, we are now facing the fact that a growing part of our own life has become digital.
Remodista is a savvy retailer’s forum for all things mobile, taking its name—and mission—from core principles of retail and mobility distilled into one community. Fresh content from industry thought leaders and peer reflection meet in a collaborative environment for retailers to learn, share and bring visionary strategies to market.
Overview of LocalSocial, the new Social Proximity Framework from Rococo Software. LocalSocial is designed to make it easy for software developers to add rich proximity functionality to their mobile applications. It consists of client side libraries (for Android and J2ME today) plus a web service that is called by the library.
White Paper Part 2 Interactive Dooh ExperienceStephen Randall
Building an Interactive Digital Out of Home Experience - Basic Considerations for Mobile & Social Interactivity on Digital Out of Home Networks, August 2009
Executive Summary
Simple text-to-screen and photo-to-screen applications are commonplace at pop concerts. Twitter feeds are springing up in conferences. It can't be too hard to add an engaging mobile and social interactive applications to digital out of home ("DOOH") networks, right? Wrong. A capable interactive DOOH network supports real-time user engagement. Engagement might come from a user at the location or via the web (e.g. via a social network connected to the location through the affinity of a brand). Engagement might be sporadic or frequent, but whenever it happens, it creates an enhanced user experience as well as a measurable "mobile click." The resulting "pulse" for the location can then be used to help the location or advertiser improve services and/or messaging.
Webinar deck: iLoop Mobile - Mobile Analytics Archer Inc.
Analytics play a crucial role in the development of coherent mobile strategies and the prioritization of marketing spend in the same manner as they do with WWW, search, email, social and display. Yet for most brands today, this isn't happening.
Enjoy this deck presentation.
The application of Web 2.0 models and technologies introduces new forms of collaboration in companies, based on diffuse and unstructured knowledge.
Knowledge management platforms open up to bottom-up approaches of construction and sharing of information based on wikis and blogs changing the way we work.
Reply and Hinchcliffe & Company signed an agreement for the exclusive delivery of Web 2.0 University™, the education solution developed by Hinchcliffe & Company, in strategic partnership with O’Reilly Media
A lok at current trends in technology including social business and mobile with some implications for the travel business for the Concur User Conference presentation on Feb 3, 2010
Innovating and enabling digital futures 12-07-2011Jude Umeh
This presentation, for a BrightTalk Summit webcast (See: http://www.brighttalk.com/webcast/286/30997), focuses on various demand, usage and fulfilment scenarios that are likely to play out in the immediate future for digital content and mobile infrastructure
El estudio "AdReaction 2012: Marketing in the Mobile World" llevado a cabo por Millward Brown y Dynamic Logic en noviembre de 2012 destaca la influencia de los anuncios de televisión en usuarios de dispositivos móviles a la hora de realizar búsquedas, descargar aplicaciones y visitar webs de empresas.
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.
In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers.
Digital Marketing Strategy for the Four Screens - TV integration, PC, Mobile ...Mike Corak
From inspiration to booking and beyond, discover how each type of screen in consumers’ lives are playing different roles, and what that means for your hotel’s digital marketing strategy. Use consumer behavior data to improve your travel and hospitality digital marketing strategy, your ominchannel strategy, and align your mobile marketing strategy.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Mobile Social Networking industry 2008
1. Mobile Social Networking
2008 in Review
An overview of trends
and developments in 2008
- All product and company names and logos contained within are the trade marks, service marks or trading names of their respective owners
- All opinions contained herein are those of the author
- All errors, inaccuracies and omissions are solely the responsibility of the author, who accepts no liabilities for such
PEREY Research & Consulting
- All rights reserved. Use/reuse only with permission.
2. Contents
• Definitions and basic principles
– As published in first edition of report
• Developments within and
surrounding mobile social
networking
– Growth drivers
– Feature evolution
– Growth metrics
– Emerging obstacles
– Emerging opportunities
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3. Mobile Social Networking
• All of the activities (verbs) and enabling elements
necessary for the contribution and consumption of social
media (UGC) across a mobile network
– All media types
– In addition to mobile-centric – Doesn’t include*
communities, includes • SMS
• Mobile flirt and chat rooms • Photo lockers/albums
• Some mobile IM services • Phone/address book
• Portion of PC-centric • Navigation
social media/community
*But these are “enablers” of differentiated
services accessed via community services when they are integrated within a
mobile network social networking platform. Such services can “spawn”
social networking features, in which case are included
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4. Mobile Social Networking (2)
• The key to the definition is the user’s
implicit or explicit choice of mobile
network technologies
to access the social facet
of their Digital Lifestyle
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5. Mobile Social Networking is NOT
• the form factor or manufacturer of the
device (terminal) chosen
• the type of media (text, images, video,
music, animations)
• the existence or lack of a prior relationship
• the distance or proximity
Think people
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6. A few contrasts
Mobile PC
Communities tend to focus on Communities designed for
one or few human needs general interest/multi-purpose
Immediate (it goes with user) Intermittent (user goes to it)
Across all socioeconomic strata People of “some means”
Moderation is critical to ecosystem Moderation is exception, not rule
This is their first/principle Internet access device This is their principle access,
mobile is “dumb down” version
Assumed connectivity/services billing relationship Assumption is that Web services
with NOTABLE regional differences in business are free, included with access
models: charges paid to an ISP
Western Europe, Japan and USA: post-pay
India, Latin America, Africa, ELSEWHERE: pre-pay
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7. Human Needs
and
Mobile Social
Networking
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9. All drivers accelerated
Source: Informa Telecoms & Media
Mobile Social Networking Report
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10. Social media “smart” handsets
• iPhone (3G and predecessors) and app Store
• Nokia and Ovi
– 5800 Xpress Music phone social networking UI
– More applications (Share on Ovi, FriendView)
• Android phone and Android Market
• Facebook phone INQ1
• More social apps written for Blackberry & Windows Mobile
• LG phones
– Integrated social networking clients apps
– 8 Megapixel camera
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11. Changing
Internet
• Social Web is here
• Major Web
(PC-centric)
communities
pushing mobile
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12. Mobile content/media
• Commercial/professional content
and properties
– Attract but do not retain
– High cost for small #s of mobile subs
• Mobile community services
emerging from
– Entertainment
– Sports
– News
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13. User Generated Content
• Enormous growth in every category
• More video
– Within community
• Mobile to mobile
– Mobile to PC
• Embedding video in pages
• MySpace video
– Streaming to mobile
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14. Network operators
• Vodafone
– Few announcements, acquired Zyb and Wayfinder
– “Many social networking initiatives cooking”
• Telefonica
– Announcements with large Web players
• Many not keeping up with pace of changes
• Mobile internet access performance variable
– particularly where flat rate is cheap
• Could be much better
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15. B2C and advertising
• Many companies have just begun to explore
direct dialog (community services) with
consumers, mobile is still distant
• Social media advertising
– Perceived by large brands as risky
– Rewards poorly understood/communicated
– Mobile social networking advertising is primarily local
– Highly variable cpm
• Causing some “drag” on the revenue growth
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16. Digital/mobile natives
• Their number is rising, and their
mobile services are indispensible
(compared to fixed line for voice)
• Global economic recession
– Depressing disposable income for
families, entertainment
– Lower rate of handset replacement
• Free access and advertising
sponsored services are key to
maintaining the growth in this
segment’s participation
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18. Ease of Use
• Single sign-on becoming more prevalent
• Simpler interfaces
– Remains room for improvement
• Higher integration
– With handset (in some cases) and/or
– Operator portals
– Application (media player) integration still lags
• “One-button” multi-community gateways
– Alerts/notifications
– Social media publishing
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19. 3rd generation
• 3rd Gen of Mobile Social Networking
– Advances across the industry
– Not all features for all communities
• New feature sets may include
– Location-awareness (many variations on this theme)
– Presence
• Ability to hide yourself/mask presence
– Asynchronous video conversations
– Multipoint audio chat conversation
– Multiplayer mobile gaming
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21. Mobile community proliferation
• Number of operator-based
(on-deck) mobile
community services has
doubled in 2 years
• Number of independently-
operated mobile
communities exceeds 200
by the end of 2008
2005 2006 2007 2008
Source: PEREY Research & Consulting
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22. Mobile community user types
• Mobile user segments becoming Creators
more
distinguishable Critics
Getting
more
prolific
Mobile
community
Collectors
user types
Forrester’s
social web Growing
Joiners
user virally
segments
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23. All metrics show strong growth
• Registered users
– New registrations/month
• Active users (1 or more visit/month)
• Time engaged/visit
• Pages viewed
• Comments/messages posted
• Photos and videos contributed and viewed
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24. Mobile subscribers and total global
mobile community registrations
160
• By the end of 2008, 3.5%
of world mobile subscribers 140
(approx 100M) are using 120
mobile social networks 100
• Each subscriber has 80
registered with an average
60
of 1.45 communities
40
20
0
2006 2007 2008
Source: PEREY Research & Consulting
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25. Mobile Social Networking Revenues
• Depending on the country 6
and the service, an active
mobile community 5
participant generates
4
between $2/month and
$7/month to the partners 3
US$B
in the services ecosystem
• Globally, user paid 2
portion of these revenues 1
exceeds the corporate
paid contribution to the 0
total monthly bottom line 2006 2007 2008
Source: PEREY Research & Consulting
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26. Persistent obstacle: Cost
• Mobile data tariffs
– Flat rate data
• Highly variable with and across geographies
• Where available, sometimes prohibitively high
• Roaming data tariffs
– Most subscribers are pre-pay
• Unknown costs
– Cost of data remains mysterious (for most)
– Roaming data (full of surprises)
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27. Persistent obstacle: Silos
• Isolated communities
arise due to
– Mobile networks
– Community platforms
– Business models
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29. Confusion
• Community choices difficult to
navigate/differentiate
– For all ecosystem players
including end users/participants
• Data storage vs data portability
• Merge mobile community traffic
– Invitations
– Alerts/notifications
• Each community receives
fraction of user’s total
attention/mind-share
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30. Complexity
• Some mobile social
networking services are
approaching transition
point
• Complexity is only
justified when it simplifies
the user experience
(when it contributes to
ease of use)
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31. Quality of experience
As network load from data users increases on
fixed capacity, service reliability is at risk
Quality of user experience declines due to
temporarily overloaded mobile networks then
recovers, then declines….
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33. Context and communities
• Location, yes, but not just location!
• Contextual services leveraging
Time
– GPS and other sensors
Location Capabilities
• In the environment (my network,
my handset)
• In the handset-rapid proliferation Direction
of these in 2008 of travel User
Prefer-
– Personal area networks Proximity to ences
people and
– Histories places of
interest
Status
• Individual-accumulating in 2008
• Group
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34. Location-driven experiences
See the locations or patterns of others
– Provides live human “heat maps”
Browse
places which
friends have
tagged
CitySense
and rated
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35. Deeper and adaptive experiences
• Integration between
real and digital worlds
• Personal memory
– Storage and retrieval
• Using mobile in conjunction with fixed
– Connect over mobile, use large displays
35
PEREY Research & Consulting
36. Will you take a 5 minute survey?
Go to
http://www.perey.com/Survey.html
PEREY Research & Consulting
37. Mobile Social Networking
Communities and Content on the Move
Second Edition of the report published by
in February 2009
Christine Perey
cperey@perey.com
+41 79 436 68 69
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PEREY Research & Consulting