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Google-Making the Web work for you!

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Introduction to the Google workshop at the Masterclass given by David Black

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Google-Making the Web work for you!

  1. 1. Making the web work forgovernment5th July 2012David Black, Director, Google UK Google Confidential and Proprietary 1
  2. 2. Internet users worldwide 2012 2BMobile subscribers 2012 5BDigital information in the world – videos, photos, music, texts, etc. 2012 800 exabytes Google Confidential and Proprietary 2
  3. 3. Internet users worldwide2012 2B2020 5BMobile subscribers2012 5B2020 10BDigital information in the world –videos, photos, music,texts, etc. 2012 800 exabytes2020 53 zettabytes Google Confidential and Proprietary 3
  4. 4. It took 27 years for 40% of UK households to own a TV…. Google Confidential and Proprietary 4Source:  TV  Ownership,  BARB.  Smartphone  penetra:on,  ComScore  mobiiLens  report  Feb  2012.  
  5. 5. It took 13 years for 40% of UK households to be connected to the Internet Google Confidential and Proprietary 5Source:  TV  Ownership,  BARB.  Smartphone  penetra:on,  ComScore  mobiiLens  report  Feb  2012.  
  6. 6. 5 years after relea se of the iPhon e, 40% of UK pop. own a smartpho ne (Jan 12) Google Confidential and Proprietary 6Source:  TV  Ownership,  BARB.  Smartphone  penetra:on,  ComScore  mobiiLens  report  Feb  2012.  
  7. 7. TELEVISION   PHONE   TABLET  COMPUTER   Does This Look Familiar? Google Confidential and Proprietary 7
  8. 8. Google Confidential and Proprietary 8
  9. 9. Smartphonepenetration inthe UK isalready over50% Google Confidential and Proprietary 9
  10. 10. 2013:     smartphone  sales  overtake  PC  sales   Google Confidential and Proprietary 10Source: Mobile World Congress, 2010
  11. 11. 2013:   more  internet  users  on  mobiles   than  computers   Google Confidential and Proprietary 11Source: Morgan Stanley, Feb 2010
  12. 12. On eBay sale is made every Second on Mobile Google Confidential and Proprietary
  13. 13. Google Confidential and Proprietary 13
  14. 14. In 2011, YouTubehad more than1 trillionviews Google Confidential and Proprietary 14
  15. 15. In 2011, YouTube hadmore than1 trillionviews –that’s almost140 viewsfor every person onearth Google Confidential and Proprietary 15
  16. 16. Google Confidential and Proprietary 16
  17. 17. Google Confidential and Proprietary 17
  18. 18. …Nearly a quarter of Brits say that the PC had replaced their TV as the main source of evening entertainmentSource: UKPA, March 2011. Referred to in Google Barometer Blog http://goo.gl/cTSNy Google Confidential and Proprietary 1818
  19. 19. 36%of 18-35 y/o Europeanswatch more sport onlinethan on TV Google Confidential and Proprietary 19
  20. 20. By 2015 there will be 50 millionpeople online in the UK Google Confidential and Proprietary 20
  21. 21. £3,370 is the average annualspend of a UK online shopper Google Confidential and Proprietary 21
  22. 22. 2/3 of Britons book theirholiday online Google Confidential and Proprietary 22
  23. 23. Digital Revolution in Context Information Distribution & Commerce Communication “Read” “Buy” “Talk” 1994 1998 2000 2003 2006 2011 Users: 77M 400M 500M 1B 2.1B Google Confidential and Proprietary 23
  24. 24. Google Confidential and Proprietary 24
  25. 25. Digital is not justmediaDigital changeseverything Google Confidential and Proprietary 25
  26. 26. Win moments thatmatterEnable betterdecisionsInnovate to gobigger, faster Google Confidential and Proprietary 26
  27. 27. Win moments thatmatterEnable betterdecisionsInnovate to gobigger, faster Google Confidential and Proprietary 27
  28. 28. Web = Life Google Confidential and Proprietary 28
  29. 29. Mobile is at the centre of our lives Wake up AM co 35 % of Android/iPhone ownersof bed 69 % of use an app before getting out gam Google Confidential and Proprietary 29Source: Ericson, May 2011; Gfk MRI, October 2011; Google/Ipsos OTX MediaCT; Nielsen, May 2011; GSM Arena May 2011
  30. 30. Only 2 in 10 organisations have a mobile site Google Confidential and Proprietary 30
  31. 31. Interactivity engages people Google Confidential and Proprietary 31
  32. 32. Digital is now mass media25m watched TV coverage on BBC & ITV101m streams in 188 countries on YouTube>5m page views per minute on news sites Google Confidential and Proprietary 32
  33. 33. Be there on all four screens Google Confidential and Proprietary 33
  34. 34. Win moments thatmatterEnable betterdecisionsInnovate to gobigger, faster Google Confidential and Proprietary 34
  35. 35. Google Confidential and Proprietary 35
  36. 36. Google Confidential and Proprietary 36
  37. 37. Google Confidential and Proprietary 37
  38. 38. analytics Google Confidential and Proprietary 38
  39. 39. Google Confidential and Proprietary 39
  40. 40. Win moments thatmatterEnable betterdecisionsInnovate to gobigger, faster Google Confidential and Proprietary 40
  41. 41. £100bn pa World leading   #1  in  e-­‐commerce,  over  7%  of  GDP   strong  net  exporter  User driven SME powered        Consump:on  is  60%  of   growing  4x  faster  internet  GDP   expor:ng  double   Google Confidential and Proprietary 41
  42. 42. Google Confidential and Proprietary 42
  43. 43. Accelerate  with  free  &  open  plaSorms   43 Google Confidential and Proprietary 4
  44. 44. Pilot,  test  and  iterate  to  innovate   44 Google Confidential and Proprietary 4
  45. 45. Grow with big bets and everyday innovation 70% Core 20% Adjacent 10% New opportunities Google Confidential and Proprietary 45
  46. 46. Rapid  support  where  it’s  needed   46 Google Confidential and Proprietary 4
  47. 47. Win moments thatmatterEnable betterdecisionsInnovate to gobigger, faster Google Confidential and Proprietary 47
  48. 48. Use digital to• Better communication with the public• Engage society• Enable people to interact and transact• Achieve more with less Google Confidential and Proprietary 48
  49. 49. Make the web work for Google Confidential and Proprietary 49
  50. 50. Q&A Google Confidential and Proprietary 50

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