This document contains three potential advertising ideas and storylines for each. The first is for a phone network and focuses on everyday routines and connections. The second is for a phone/broadband company and looks at traditional roles and modern connectivity. The third is for a new mobile phone and highlights photo memories, daily use scenarios, and music features. Example adverts are provided for each category as inspiration for the storylines.

1. Advert idea 1
The phone network

2. 16-35 years Vodafone
Orange
Music
Audience 3
Current
examples
EE/T-
Daily mobile
Beach Phone
routines network O2
and
hobbies
Flash
Settings mobs
Stadiums parks
/arenas General
Streets ideas
Living
space Events
Flash
moments

3. Existing phone network adverts
http://www.tellyads.com/show_movie.php
?filename=TA13738
http://www.tellyads.com/show_movie.php
?filename=TA1183
http://www.tellyads.com/show_movie.php
?filename=TA5212

4. Storylines
1. Women finds everything wrong in her life and has bad luck
until she discovers a new digital network that can solve all her
problems. For example she can now send faster emails to her
boss via 4G.
2.A character is connected to another by paper cup phones.
This emphases that with this network you are connected. This
goes on throughout the advert with music playing in the
background. There will be a number of characters within the
advert but two main who are a couple.
3. The advert would be set in the 90’s when the first mobile
phones came out and became a need and a part of everyday
culture. The advert would use stereotypes and introduce the
network as a need in the audiences lives as well as the phone,
therefore persuading them to join the network.

5. Advert idea 2
The phone or broadband company

6. Phone 60’s+70’s Modern
on BT
wall Wireless
Past and phone
present Current Sky
Traditional examples
roles
Virgin Talk Talk
Stereotypes The phone or
broadband
company
Feminist Mother/
oppose housewife
etc.
Sound
Student house
Voiceover
Settings
Office Music
The home
Communal or social areas

7. Existing phone company adverts
http://www.tellyads.com/show_movie.php?
filename=TA11326
http://www.tellyads.com/show_movie.php?
filename=TA9412

8. Storylines
1. The advert would be based in the 50’s as a housewife returns home
with the shopping while her husband is watching the football. The
phone rings and she speaks to a friend on the other line. A split screen
is then used. At the end of the clip the logo on the company is used
with contact details and a slogan. The advert is inspired by an old BT
advert.
2. The advert is based in modern day where a women returns to her
sophisticated home after work. The phone rings and she has a
conversation with a colleague. She also uses her laptop within the
advert while on the phone, this shows how in the modern day we are
so mediated, and how the company provides different media that all
converge together.
3.The advert is based on the idea of a family member going away over
Christmas. The phone and broadband company allow them to
communicate with each other in a visual way and still stay connected.

9. Advert idea 3
The new mobile phone

10. Holds and uses
phone HTC
IPhone
Involves a Samsung-
character Galaxy Current
examples
Blackberry
New mobile
Taking photos
Tocco Experia
Settings
Flash
moments Slogan
Scenarios
and Use in
memories daily Voiceover
life

11. Existing mobile adverts
http://www.tellyads.com/show_movie.php?
filename=TA13839
http://www.youtube.com/watch?
v=SD7sZdAaS2M

12. Storylines
1.The new phone would take pictures of memories what would be
uploaded on the phone to a social networking site. Each picture is in a
different destination with family and friends and each edit from one to
the other would have crossfades or zooming being used. The whole ad
would be centred around the newer and better feature camera in the
upgraded phone.
2. The new phone would appear in a number of peoples daily lives and
routines, each of different ages, genders and ethnicity so that the gadget
appeals to a wide audience. The uses of the phone would be shown by
the person who uses it for example a young teenager will text someone, a
young adult will use the internet, a business man will use emails and
reminders where as a middle aged person or parent will call.
3.The ad would be very simple and show the phone for what it is and its
memory for music. There would be a non-diagetic melody or theme tune
in the background while the phone is promoted by a voiceover. This idea
is inspired by the iPhone 4s advert which shows the new feature serie.