Welcome , this is a presentation by Sergio Cabral about Digital Inclusion and Digital Divide Efect realized at University of Monterrey in Mexico for the American States Organization , Institute of the Amercias , and WireLess Interenet Institute ( W2i ).

1. United Nations
Nações Unidas
Reducing Digital Divide
Myth or Reality ?

2. Onde Estamos

3. Onde estamos
Petrópolis
Petrópolis , Cidade Imperial of Brazil
Marambaia Farm ( Atlantic Forest - 500.000
Mts2 )
Petrópolis Tecnópolis
100 Km do Rio de Janeiro , 300 Km São
Paulo
BroadBand , WireLess , Fibra Ótica ,
HeliPor to
Central de Relacionamento e Operações
24*7

4. IdeaValley
Localizacao: Vale Marambaia

6. Tipos de Humanos
Alfa, Beta, Teta, Delta

7. Humanos – Fixos, Móveis, Nomádicos,
Autônomos
ALFA BETA TETA DELTA
Acesso Fixo, Estático. Bolhas de Acesso Petala de Acesso Ponto de Acesso
Pacotes Padroes de MicroBackBone NanoBackBone BackBone Proprio
Atual Produtos e Servicos. Acesso WiFi-WiMax Acesso WiFi-WiMax Acesso ZegBee,Wifi
Utiliza BackBone Roamming HandOff ,BlueThoot,InraRed
Convecional. Expanção Alfa Expanção Beta Micro-Roamming
Convergencia A-B-T
Hibrid Technology
Sofa User Conectividade Nomadic Do-it-YourSelf
DeskTop Portabilidade

8. Digital Divide Factors
A Rupture Viwer

9. Co m
nt
eú ri ge
do O
In de
de te
pe en
nd nd
en
te e pe
de Ind
De C.I.D O
. do
sti .
no .I. teú
C on
C
DIGITAL DIVIDE
ANTI-FACTORS
. C.
I.C o Co I.M.
M. úd nte
nte úd
Co o Ind
de ep
ente en
de
end nte
ep de
Ind Me
M eio io

10. The New Social Structure…
Economy or Technolgy
Factor ?

11. Digital Divide in Latin
America
The efor ts from Gov and Civil
Initiative
2004 – Best Digital City Awards
Promoção Empresarial
Jundiai City ( Brasil )
> 750k Hab
Bogota City ( Colombia )
100..750k Hab
Florianopolis City ( Brasil )
 < 100k Hab - Pirai City( Brasil )

12. About Brazil
BRAZIL:
175 MM population
25 MM Internet Users
1.4 MM BB Users (Q1 2004)
100 k WireLess Users Free Spectrum
A sophisticated user: Brazilians spend more time
online that Americans (13 hours and 43 mn in Brazil,
13 hours and 21 mn in the US)

13. UnderServed Communities
&
SuperServed Communities

14. We have decided to Bring Broad
Band to Slums in Brazil
We found Big Chalenges for the deployment
High BackBone cost, New Infra-Estrutura, Old Infra-Estrutura
Time-to-Market, CPEs cost, Regulations

15. TAHO found Big Chalenges for the deployment
Challenges for BroadBand
Zero Infrastructure
Old Infrastructure
New Infrastructure
High Cost of Backbone
High Cost of CPE
Time to Market
Law of Demand / Offers / Capital
Content Transition Phase
Intellectual Property
Technology Transition Phase
Habit Convergence Consolidation

16. TAHO have discovered that a mix of
complementar y technologies are
necessar y for each group of
situations.

17. IdeaValley
HardWare
SoftWare
WebWare
Managment
WireLess
VOIP
Power Line
Inclusão Digital
HighTech Bus-Models

18. How to Reduce THE GAP ?
INNOVATION
S.W.N.G.N
“Shared WireLess Next Generation NetWork”

19. Strategy for
Deep Digital Immersion
 Proximity of two
communities
 Social gap
SUPERSERVED
 Urban violence
UNDERSERVED

22. Success Strategy
Self Sustainable
Deep Digital Immersion
 Select Robust Technology
 Focus on UnderServed Market
 Develop a Start-Up Plan
?
 Do Fund Raising to Implement the Vision
 Implement the Vision
 Select Complementary Technology
 Focus on SuperServed Market
 Develop a Operational Plan
 Open Opportunities to Social-Investor and Capitalist-Investors
 Implement the Vision

23. The Habit Convergence

24. TAHO
Habit Convergence
& Deep Digital Immersion

25. The convergence of habits or
social convergence is faster than
technological convergence.
Ultra High Tecnology can Help it.

26. Equalizing the
Social Gap
 The challenge for emerging countries is to
accelerate the economy in a sustainable way;
 A condition for that is to minimize the gap
between social structures;
 Providing internet and e-services will
reduce the gap between communities.

27. TUNELING THE SOCIAL GAP
A CASE STUDY
TAHO Cyber Cafés
in the favelas
(with support of the ONG VivaRio)

29. Some Numbers from
The IdeaValley experience
with this
Challenge and Oportunities

30. Rocinha case study
( The must big Slum in Latin America )

31. Rocinha Favela Result: since 2001,
27,000 DIGITAL RE-INCLUSIONS

32. Favela Result: 2 years of operation,
27,000 DIGITAL RE-INCLUSIONS
Evolução do Número Total de Acessos
400000 Tipo de Mídia Distribuição etária dos clientes Estação Futuro
onde obteve conhecimento da
377.179
45%
40% 349.620
350000
37% 38%
40% 334.705
35%
300000
320.495
35%
303.753
250000
30%
29%
30% 227.672
200000
25% '
25% 166.730
150000
20%
17%
20% 122.762
100000
15%
12% 15%
15% 70.932
50000
10% 1.778 36.946
8% 7%
10%
0
5% 3%
09/01
01/02
05/02
09/02
11/02
01/03
03/03
07/03
11/03
03/04
07/01
11/01
03/02
07/02
05/03
09/03
01/04
6%
5% 1% 1% 1% 1% 1% 0%
0%
0% Amigo De Não Panfleto Páginas Parentes Cartaz Escolas Jornal Local Internet Rádio
Passagem Informada Amarelas
Abaixo de 12 anos 13 a 19 anos 20 a 29 anos 30 a 39 anos Acima de 40 anos

34. Rocinha Slum Result: in 9 Months
5.000 RE-INCLUSÕES DIGITAIS

35. Resultados
Resultados Direct
EX: Comunidade Rocinha
> 100.000 Home pages visitada / mês
5.000 Clientes nos primeiros 9 meses
2/3 abaixo de 18 anos
1/3 abaixo de 11 anos
24 x 7 on the air
Charged 1 Real / Hour
Auto Managment and Maintenance
ZERO depredation
Technology Validation
Resultados Indiretos
Re-usage of the tchnology in Big others projects ( CVRD,PetroBras, Banks )
Worldwide recognizition
Good press acceptance
Social acceptance
Technology Model very Scalable and resistent
Emergent Market as consequence of Social Convergence in Brazil.
Descovery of new Technological Oportunitie in Brazil and Market.

36. Resultados

38. UNDESERVERD
AREAS
KEYPOINTS

39. The Ideavalley conclusion about
deployment Underserved Urban and
Rural Populations is that Social
Responsabilitie improves
technology and market development

40. Underser ved
KeyPoints Strategy
E-Learning ,
E-Gov ,
E-Job and Need
Need to Dramatic Cust
E-Communitie
Antropological Reduction
are the Killer
Social and
Aplications
Normalized Turn Key
aproach Charged by Is not a Instalation
( Flip , etc) Usage , Also Problem , but
Montlhy need to have
Cust Reduction
Value Added
Fees
BackBone
Hungry for
Content BroadBand Content
CPE

41. How to Join
IdeaValley Innovation
Initiative
Please Contact
Mr Sergio Cabral – Sergio@IdeaValley.com.br

42. Never Forget:
Two key words in
BusModel design Principle:
Sustainability
and
Scalability