SlideShare a Scribd company logo
Mobile Marketing since 2003


We enable interactive marketing via
SMS, the Mobile Internet, Apps,
QR Codes and Mobile Social which
means that our clients can
efficiently find, convert and engage
their target audience anytime,
anywhere, in an instant.




twitter @mobmarketing

                                        follow @mobmarketing
We do lots of Mobile 




                         follow @mobmarketing
It’s confusing out there




iPhone      Android     Mobile Web   Text Messaging     QR Codes




         We provide ONE platform for maximum reach.
            We provide the services to get results.



                                                  follow @mobmarketing
Complete Mobile Marketing Platform

                                     Contact Management
                         CRM     Behavioural Segmentation
                                 Opt-in / out Management
                                      User Device tracking




Handset Detection                         SMS Text Messaging
Content Conversion                           Mobile Internet
Mobile Site Management                     Push Notifications
Mobile Video                                      Shortcodes
Apps                                               QR Codes

        CMS                     Communication


                                                follow @mobmarketing
Mobile is the ultimate 1:1 channel


•   Find, convert and engage customers = CRM approach
•   Create loyalty and drive repeat business
•   Improve ROI from media budgets (offline & digital)
•   Understand your customer’s behaviour
                Jenny Smith DOB 7th Feb 1980
                First interaction 28th May 2011
                Current Mobile HTC Desire S on Orange
                First mobile order 16th Jun 2011 value £137
                Last mobile order 29th Aug 2011 value £225
                QR Code user = yes
                App user = yes (Android)
                Email Responder = no


                                                              follow @mobmarketing
Delivering effective Mobile Campaigns


•   Why Mobile
•   Which Mobile channel? Text, Mob Site, App, QR – all?
•   CTA integration? Media planning and embedding.
•   What will trigger the CTA? User expectation?
•   What happens next? A call, a lead, transaction...?
•   Campaign KPIs? Clicks, texts, downloads, leads...?
•   Track, measure, analyse & finetune as required.

                                           follow @mobmarketing
follow @mobmarketing
How FIREZZA does it


• Behavioural Segmentation
  – Customer Response on Mob
    Site/transaction?
     • Track order history
     • Tailor offers to maximise repeat
       purchase and order value
  – No response on Mobile?
    Sent to WEB with VOUCHER
  – No response on WEB?
    Send SMS with HOTLINE offer
                                          follow @mobmarketing
Find new customers & retain


• SMS | Mobile Store |
  Shortcodes | QR Codes
   – Generate NEW customers
   – Engage EXISTING customers
   – Reward REPEAT customers
• Integrates with Web
• Integrates with Social Media


                                        follow @mobmarketing
FIREZZA Campaign


•   Generated 1000s of new customers
•   Increased order FREQUENCY
•   Increased average order VALUE
•   Improved operational performance
•   Increased BRAND awareness & reach
•   >10% of all transactions now MOBILE, growing fast
•   Most EFFECTIVE channel in MIX

                                           follow @mobmarketing

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