The document discusses how marketing is evolving with new social media and virtual world technologies. It covers the shift from Web 1.0 to Web 2.0 and how users are now able to generate and share content. An example is given of how GM could run a Web 2.0 advertising campaign for the Chevy Tahoe using user-generated content and tools. Virtual worlds like Second Life are also discussed as places where economic and social activity is growing, with some brands having presences there. The talk concludes that marketing is moving from generic broadcasts to personalized, interactive experiences where brands co-create content with users.