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Asia Pacific HR 2014 Purpose Meeting
Development Session: Complexity, Sense-Abilities and Shared Purpose
Introduction and MBTI
© Duke CE / Slide 3
Tony’s Brief Bio
•18 Years of industry experience in Telecom and
High-Tech Industries: HW, SW, Services, Research,
Learning
•Founding member of IBM’s Strategy and Change
Consulting Practice
•Professor of the Practice at Duke’s Fuqua School of
Business
•Teach in the areas of Strategic Management,
Management of Innovation and Technology,
Management Consulting and Services Management.
•Executive Director and Regional Managing Director
of Duke Corporate Education
© Duke CE / Slide 4
Icebreaker MBTI
RELATING
DECISIONS
INFORMATION
ENERGYExtraversion Introversion
INtuition Sensing
Feeling Thinking
Perceiving Judging
© Duke CE / Slide 5
Insert MBTI Data
Objectives
© Duke CE / Slide 7
Three Key Objectives
• MBTI
Recognize the Sense-Abilities required to
lead in Ambiguity
Defining our Core Purpose at three levels
Developing our Collective Identity
Leading in Ambiguity
© Duke CE / Slide 9
Unknown
Unknowns,
Requires
Learning
Known or
Knowable,
Clear
Stakeholders
& Networks
Authority
Experiment,
Taking Smart
Risks
Optimize
Execution
“Technical”
Problem & Solution
Definition
Locus of Work
The Leader’s Work
“Adaptive”
The Changing Requirements of Leadership
© Duke CE / Slide 10
© Duke CE / Slide 10
Rethink Gravity?
Supernova
© Duke CE / Slide 11
The Post-Discontinuity Interdependent Age
© Duke CE / Slide 12
© Duke CE / Slide 12
The New Leadership Context
Challenges are less predictable Knowledge is less reliable
© Duke CE / Slide 13
© Duke CE / Slide 13
Challenges are Less Predictable
© Duke CE / Slide 14
© Duke CE / Slide 14
Knowledge is Less Reliable
© Duke CE / Slide 15
© Duke CE / Slide 15
Key Leadership Issues
Challenges are less predictable
Knowledge is less reliable
© Duke CE / Slide 16
© Duke CE / Slide 16
Seven Leadership “Sense-Abilities”
© Duke CE / Slide 17
© Duke CE / Slide 17
© Duke CE / Slide 18
© Duke CE / Slide 18
Coming Full Circle
 What unfamiliar contexts are you curious about (Societal, Technological,
Economic, Environmental, Political)?
 What can you do to better understand the complexity associated with these
unfamiliar contexts?
 How balanced (external/internal) and broad (depth/breath) are your trusted
sources of knowledge and information?
 What actions must you take to develop a more robust and resilient set of
knowledge and information resources?
 How comfortable are you dealing with unfamiliar environments, situations and
relationships?
 How much do you rely on previous mental models to try to resolve challenges in
unfamiliar contexts?
 How comfortable are you making a decision absent complete information?
 How much do you factor optionality into your decision-making in uncertain
contexts?
 How much do you consciously work to build robust networks of collectives within
and outside your organization?
 How much influence do you have to drive agency within these collectives?
 How much do you contemplate the the broader systemic consequences of your
decisions and actions?
 What actions can you take to ensure that your decisions and actions do not
adversely impact the overall system?
 How comfortable are you questioning the assumption set and rule-base that
bounds your business context?
 How confident are you in challenging the status-quo to pursue an opportunity
you believe will add value?
Finding True North: Framing Questions
© Duke CE / Slide 20
Five Clusters – Ten Teams
ANZ (33)
Japan and Korea (16)
Singapore (15)
Malaysia and
Thailand (15)
Hong Kong, Taiwan
and China (24)
© Duke CE / Slide 21
A Team Challenge: Go NORTH!
You must get your team from Auckland, NZ to the North Pole
within a fourteen day timeframe on a total team budget of $3000.
1. Break into Assigned Geographic Teams
2. Assign a Leader – Await Directions
3. Decide if you will COMMIT to this Challenge
4. You can ask me TWO questions
5
© Duke CE / Slide 22
Debrief: Go NORTH!
© Duke CE / Slide 23
A Quick Mental-Model Check
© Duke CE / Slide 24
Research Connection: Energy and Purpose
Leadership can be
defined as bringing
others with you by
marshaling energy
and purpose
© Duke CE / Slide 25
Research Connection: What is Purpose?
Purpose is the organization’s
fundamental reason for existence
beyond making money – a perpetual
guiding star on the horizon not to be
confused with specific goals or
business strategies.
When properly conceived, purpose
is broad, fundamental, and
enduring; a good purpose should
serve to guide and inspire the
organization for years, perhaps a
century or more.
© Duke CE / Slide 26
WhyWhy
Research Connection: What’s your Why?
Why
How
What
Outside-In
We make GREAT
COMPUTERS
They’re SIMPLE TO USE and
BEAUTIFULLY DESIGNED
Inside-Out
We make GREAT
COMPUTERS
Our products SIMPLE TO USE
and BEAUTIFULLY DESIGNED
Everything we do is about
CHALLENGING the
STATUS QUO.
We THINK DIFFERENT.
© Duke CE / Slide 27
Reflection Questions at Three Levels
What’s the fundamental reason for
your existence - What’s your Why?
What’s the “True-North” that
guides and grounds you in
all that you do?
Developing your Personal Purpose
Statement
© Duke CE / Slide 29
Exploring Purpose at Three Levels
Individual
Function
Organization
Purpose
& Energy
Leadership “Born ON DATE”
30
Sign-Up Date:
____________
Write down your Sign-Up Date!
© Duke CE / Slide 31
Personal Purpose Archetypes
Magician
All about IDEAS
Sovereign
All about DIRECTION
Lover
All about RELATIONSHIPS
Warrior
All about RESULTS
© Duke CE / Slide 32
Personal Purpose Reflection
What’s your PERSONAL Why?
What’s the PERSONAL “True-
North” that guides and grounds
you in all that you do in your
role as an HR leader at
American Express?
How will you SHOW UP now that
you have SIGNED UP to be an
HR leader at American Express?
© Duke CE / Slide 33
Personal Purpose Template
What is your Personal “Why?”
__________________________________________________
___________________________________________________
_________________________________________________
What “Guides and Grounds” You?
__________________________________________________
___________________________________________________
_________________________________________________
How will you “Show-Up” as a Leader?
__________________________________________________
__________________________________________________
__________________________________________________
2
2
2
T-Shaped Leadership in HR and the
Leader’s Shadow
Leadership “Born ON DATE”
35
The Tension in T-Shaped Leadership!
EnterpriseFunction
Execution Focus
Deep “technical”
expertise
Focus, discipline,
credibility
Strategic Focus
Integrative
Cross-disciplinary mindset
“I am the enterprise" T-Shaped leadership relies
on a new kind of leader:
One who breaks out of the
traditional hierarchy to
share freely across the
organization while
remaining fiercely
committed to individual
business unit performance
© Duke CE / Slide 36
Your Leader’s Shadow
What I Say
What I Say
How I ActHow I Act
What I Reward
What I Reward
As the leader, you cast a shadow whether you like it or not.
Consciously choose the type of shadow you want to cast.
© Duke CE / Slide 36
© Duke CE / Slide 37
• The words I use
• Context setting
• How I frame issues
• What I emphasise
and repeat
Congruence Congruence
Congruence
Congruence
© Duke CE / Slide 37
• Demeanour
• Behaviours
• Symbols
• Relationships
• Numbers
• Rewards
• Recognition
• Accountability
• Routines
• Disciplines
• Who I Meet With
• Standing Meetings
What I Say What I Do
What I
Measure
What I
Prioritize
Shadow
The Leader’s Shadow: Finding Congruence
Leadership “Born ON DATE”
38
Caught in the Act – Sharing Good Gothca’s
Get into groups groups of
two/three.
Share a VIVID and
CONCRETE story of
someone in the HR
Organization who
demonstrated
T-Shaped leadership
© Duke CE / Slide 39
T-Shaped Leader Story Template
“Said” “Did”
“Measured” “Prioritized”
5
Creating an Organizational Purpose
Statement
© Duke CE / Slide 41
Organizational Purpose Archetypes
© Duke CE / Slide 42
Moral Purpose, Mapped to Company
© Duke CE / Slide 43
Moral Purpose, Mapped to Company
© Duke CE / Slide 44
Organizational Purpose Archetypes
Discovery
Excellence
Altruism
Heroism
Magician
Sovereign
Lover
Warrior
Organization
Purpose
Individual
Purpose
© Duke CE / Slide 45
Light at the End of the Hallway
© Duke CE / Slide 46
The Poetry of Purpose
You govern in PROSE.
You campaign in POETRY.
© Duke CE / Slide 47
Organizational Collective Purpose
In your assigned teams
What’s the fundamental reason for
your organization’s existence?
What’s your organization’s Why?
What’s the “True-North” that
guides and grounds your
organization in all
that you do?
© Duke CE / Slide 48
Organizational Purpose Template 1: Prepare
What is your Organizational “Why?”
__________________________________________________
___________________________________________________
_________________________________________________
What “Guides and Grounds” Your Organization?
__________________________________________________
___________________________________________________
_________________________________________________
How will you “Show-Up” in Representing HR?
__________________________________________________
__________________________________________________
__________________________________________________
10
10
10
© Duke CE / Slide 49
Organizational Purpose Template 2: Create
Our Purpose
__________________________________________________
___________________________________________________
_________________________________________________
20
CAUSE
“Our WHY & FOR WHOM”
ACTIONS
“Our WHAT/HOW”
IMPACT
“Our VALUE ADD”
© Duke CE / Slide 50
Organizational Purpose Template 3: Refine
Our Purpose
__________________________________________________
___________________________________________________
_________________________________________________
10
A Powerful Purpose Statement A Powerless Purpose Statement
Uses language stakeholders understand Uses internal jargon
Is poetic and emotionally resonant Is prosaic, logical and formulaic
Communicates Cause, Actions, Impact Communicates only Actions
Is a concise and powerful single sentence Is a rambling paragraph with multiple
clauses
Is specific and actionable Is vague and poorly quantified
Is easy to say out loud and memorable Is hard to say out loud and forgettable
Finding True North Themes for “One-HR”
Team
© Duke CE / Slide 52
Rapid-Fire Readouts
ANZ (33)
Japan and Korea (16)
Singapore (15)
Malaysia and
Thailand (15)
Hong Kong, Taiwan
and China (24)
© Duke CE / Slide 53
True North Themes from Teams
Thank You!

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Purpose

  • 1. Asia Pacific HR 2014 Purpose Meeting Development Session: Complexity, Sense-Abilities and Shared Purpose
  • 3. © Duke CE / Slide 3 Tony’s Brief Bio •18 Years of industry experience in Telecom and High-Tech Industries: HW, SW, Services, Research, Learning •Founding member of IBM’s Strategy and Change Consulting Practice •Professor of the Practice at Duke’s Fuqua School of Business •Teach in the areas of Strategic Management, Management of Innovation and Technology, Management Consulting and Services Management. •Executive Director and Regional Managing Director of Duke Corporate Education
  • 4. © Duke CE / Slide 4 Icebreaker MBTI RELATING DECISIONS INFORMATION ENERGYExtraversion Introversion INtuition Sensing Feeling Thinking Perceiving Judging
  • 5. © Duke CE / Slide 5 Insert MBTI Data
  • 7. © Duke CE / Slide 7 Three Key Objectives • MBTI Recognize the Sense-Abilities required to lead in Ambiguity Defining our Core Purpose at three levels Developing our Collective Identity
  • 9. © Duke CE / Slide 9 Unknown Unknowns, Requires Learning Known or Knowable, Clear Stakeholders & Networks Authority Experiment, Taking Smart Risks Optimize Execution “Technical” Problem & Solution Definition Locus of Work The Leader’s Work “Adaptive” The Changing Requirements of Leadership
  • 10. © Duke CE / Slide 10 © Duke CE / Slide 10 Rethink Gravity? Supernova
  • 11. © Duke CE / Slide 11 The Post-Discontinuity Interdependent Age
  • 12. © Duke CE / Slide 12 © Duke CE / Slide 12 The New Leadership Context Challenges are less predictable Knowledge is less reliable
  • 13. © Duke CE / Slide 13 © Duke CE / Slide 13 Challenges are Less Predictable
  • 14. © Duke CE / Slide 14 © Duke CE / Slide 14 Knowledge is Less Reliable
  • 15. © Duke CE / Slide 15 © Duke CE / Slide 15 Key Leadership Issues Challenges are less predictable Knowledge is less reliable
  • 16. © Duke CE / Slide 16 © Duke CE / Slide 16 Seven Leadership “Sense-Abilities”
  • 17. © Duke CE / Slide 17 © Duke CE / Slide 17
  • 18. © Duke CE / Slide 18 © Duke CE / Slide 18 Coming Full Circle  What unfamiliar contexts are you curious about (Societal, Technological, Economic, Environmental, Political)?  What can you do to better understand the complexity associated with these unfamiliar contexts?  How balanced (external/internal) and broad (depth/breath) are your trusted sources of knowledge and information?  What actions must you take to develop a more robust and resilient set of knowledge and information resources?  How comfortable are you dealing with unfamiliar environments, situations and relationships?  How much do you rely on previous mental models to try to resolve challenges in unfamiliar contexts?  How comfortable are you making a decision absent complete information?  How much do you factor optionality into your decision-making in uncertain contexts?  How much do you consciously work to build robust networks of collectives within and outside your organization?  How much influence do you have to drive agency within these collectives?  How much do you contemplate the the broader systemic consequences of your decisions and actions?  What actions can you take to ensure that your decisions and actions do not adversely impact the overall system?  How comfortable are you questioning the assumption set and rule-base that bounds your business context?  How confident are you in challenging the status-quo to pursue an opportunity you believe will add value?
  • 19. Finding True North: Framing Questions
  • 20. © Duke CE / Slide 20 Five Clusters – Ten Teams ANZ (33) Japan and Korea (16) Singapore (15) Malaysia and Thailand (15) Hong Kong, Taiwan and China (24)
  • 21. © Duke CE / Slide 21 A Team Challenge: Go NORTH! You must get your team from Auckland, NZ to the North Pole within a fourteen day timeframe on a total team budget of $3000. 1. Break into Assigned Geographic Teams 2. Assign a Leader – Await Directions 3. Decide if you will COMMIT to this Challenge 4. You can ask me TWO questions 5
  • 22. © Duke CE / Slide 22 Debrief: Go NORTH!
  • 23. © Duke CE / Slide 23 A Quick Mental-Model Check
  • 24. © Duke CE / Slide 24 Research Connection: Energy and Purpose Leadership can be defined as bringing others with you by marshaling energy and purpose
  • 25. © Duke CE / Slide 25 Research Connection: What is Purpose? Purpose is the organization’s fundamental reason for existence beyond making money – a perpetual guiding star on the horizon not to be confused with specific goals or business strategies. When properly conceived, purpose is broad, fundamental, and enduring; a good purpose should serve to guide and inspire the organization for years, perhaps a century or more.
  • 26. © Duke CE / Slide 26 WhyWhy Research Connection: What’s your Why? Why How What Outside-In We make GREAT COMPUTERS They’re SIMPLE TO USE and BEAUTIFULLY DESIGNED Inside-Out We make GREAT COMPUTERS Our products SIMPLE TO USE and BEAUTIFULLY DESIGNED Everything we do is about CHALLENGING the STATUS QUO. We THINK DIFFERENT.
  • 27. © Duke CE / Slide 27 Reflection Questions at Three Levels What’s the fundamental reason for your existence - What’s your Why? What’s the “True-North” that guides and grounds you in all that you do?
  • 28. Developing your Personal Purpose Statement
  • 29. © Duke CE / Slide 29 Exploring Purpose at Three Levels Individual Function Organization Purpose & Energy
  • 30. Leadership “Born ON DATE” 30 Sign-Up Date: ____________ Write down your Sign-Up Date!
  • 31. © Duke CE / Slide 31 Personal Purpose Archetypes Magician All about IDEAS Sovereign All about DIRECTION Lover All about RELATIONSHIPS Warrior All about RESULTS
  • 32. © Duke CE / Slide 32 Personal Purpose Reflection What’s your PERSONAL Why? What’s the PERSONAL “True- North” that guides and grounds you in all that you do in your role as an HR leader at American Express? How will you SHOW UP now that you have SIGNED UP to be an HR leader at American Express?
  • 33. © Duke CE / Slide 33 Personal Purpose Template What is your Personal “Why?” __________________________________________________ ___________________________________________________ _________________________________________________ What “Guides and Grounds” You? __________________________________________________ ___________________________________________________ _________________________________________________ How will you “Show-Up” as a Leader? __________________________________________________ __________________________________________________ __________________________________________________ 2 2 2
  • 34. T-Shaped Leadership in HR and the Leader’s Shadow
  • 35. Leadership “Born ON DATE” 35 The Tension in T-Shaped Leadership! EnterpriseFunction Execution Focus Deep “technical” expertise Focus, discipline, credibility Strategic Focus Integrative Cross-disciplinary mindset “I am the enterprise" T-Shaped leadership relies on a new kind of leader: One who breaks out of the traditional hierarchy to share freely across the organization while remaining fiercely committed to individual business unit performance
  • 36. © Duke CE / Slide 36 Your Leader’s Shadow What I Say What I Say How I ActHow I Act What I Reward What I Reward As the leader, you cast a shadow whether you like it or not. Consciously choose the type of shadow you want to cast. © Duke CE / Slide 36
  • 37. © Duke CE / Slide 37 • The words I use • Context setting • How I frame issues • What I emphasise and repeat Congruence Congruence Congruence Congruence © Duke CE / Slide 37 • Demeanour • Behaviours • Symbols • Relationships • Numbers • Rewards • Recognition • Accountability • Routines • Disciplines • Who I Meet With • Standing Meetings What I Say What I Do What I Measure What I Prioritize Shadow The Leader’s Shadow: Finding Congruence
  • 38. Leadership “Born ON DATE” 38 Caught in the Act – Sharing Good Gothca’s Get into groups groups of two/three. Share a VIVID and CONCRETE story of someone in the HR Organization who demonstrated T-Shaped leadership
  • 39. © Duke CE / Slide 39 T-Shaped Leader Story Template “Said” “Did” “Measured” “Prioritized” 5
  • 40. Creating an Organizational Purpose Statement
  • 41. © Duke CE / Slide 41 Organizational Purpose Archetypes
  • 42. © Duke CE / Slide 42 Moral Purpose, Mapped to Company
  • 43. © Duke CE / Slide 43 Moral Purpose, Mapped to Company
  • 44. © Duke CE / Slide 44 Organizational Purpose Archetypes Discovery Excellence Altruism Heroism Magician Sovereign Lover Warrior Organization Purpose Individual Purpose
  • 45. © Duke CE / Slide 45 Light at the End of the Hallway
  • 46. © Duke CE / Slide 46 The Poetry of Purpose You govern in PROSE. You campaign in POETRY.
  • 47. © Duke CE / Slide 47 Organizational Collective Purpose In your assigned teams What’s the fundamental reason for your organization’s existence? What’s your organization’s Why? What’s the “True-North” that guides and grounds your organization in all that you do?
  • 48. © Duke CE / Slide 48 Organizational Purpose Template 1: Prepare What is your Organizational “Why?” __________________________________________________ ___________________________________________________ _________________________________________________ What “Guides and Grounds” Your Organization? __________________________________________________ ___________________________________________________ _________________________________________________ How will you “Show-Up” in Representing HR? __________________________________________________ __________________________________________________ __________________________________________________ 10 10 10
  • 49. © Duke CE / Slide 49 Organizational Purpose Template 2: Create Our Purpose __________________________________________________ ___________________________________________________ _________________________________________________ 20 CAUSE “Our WHY & FOR WHOM” ACTIONS “Our WHAT/HOW” IMPACT “Our VALUE ADD”
  • 50. © Duke CE / Slide 50 Organizational Purpose Template 3: Refine Our Purpose __________________________________________________ ___________________________________________________ _________________________________________________ 10 A Powerful Purpose Statement A Powerless Purpose Statement Uses language stakeholders understand Uses internal jargon Is poetic and emotionally resonant Is prosaic, logical and formulaic Communicates Cause, Actions, Impact Communicates only Actions Is a concise and powerful single sentence Is a rambling paragraph with multiple clauses Is specific and actionable Is vague and poorly quantified Is easy to say out loud and memorable Is hard to say out loud and forgettable
  • 51. Finding True North Themes for “One-HR” Team
  • 52. © Duke CE / Slide 52 Rapid-Fire Readouts ANZ (33) Japan and Korea (16) Singapore (15) Malaysia and Thailand (15) Hong Kong, Taiwan and China (24)
  • 53. © Duke CE / Slide 53 True North Themes from Teams

Editor's Notes

  1. Leaders find themselves sitting across the table from entities and individuals who are different from them and who cross political, economic and business boundaries. Issues and solutions that matter to growth are no longer obvious, tactical or one-dimensional. Many leaders describe an unsettled feeling about how to move and where to move next. So who holds the power to decide? As economic and power structures change, authority changes. But in this case, it is not about authority shifting from one party to the other but the recognition of interdependence and the need for thoughtful collaboration and influence. As we have learned, interdependence requires deeper solutions than the transactional fixes of the past. Understanding how to change the system to ensure better results not just fix the problem. At the same time , stability of knowledge and the ability to control it has changed. Information technology and the increased awareness of how to use it makes new knowledge constantly accessible to all of us. The power to hold knowledge close to the chest is thwarted by both access and shelf life. As a result the most valuable knowledge is not “what is” but “why it is.” Tacit knowledge of how one goes about understanding the unfamiliar rather than trying to absorb what is known today .
  2. We have 5 Groupings and 10 Locations by my count. What groups have less than 4 people If all have 4 or more perhaps do them discretely and then have them read out their statements: 10 Minutes Max
  3. Simon Sinek: The Golden Circle All the great and inspiring orgs and leaders think, act and communicate the same way: Why –Purpose/Cause/Belief – Why does organization Exist and Why should anyone care (Not PROFIT = Outcome) How – Differentiating Value Proposition/Process What - Everyone Knows What They Do Inspired leaders/orgs regardless of size think, act and communicate from the inside out. Apple NON Example: What – We make Great Computers How – Beautifully Designed, Simple to Use and User Friendly – Wanna Buy One? Apple EXAMPLE: Why – Everything we do we believe in challenging the status quo We believe in thinking differently How – The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly What – We just happen to make great computers – Wanna Buy one People don’t buy WHAT you do but WHY you do it. Say what we DO, Say how We’re Different/Better and expect purchase behavior Why are we here…. Purpose: Help leaders of the world lead a better world. Not about organizations, Not about companies. About leadership. Better World. Corporate Education is WHAT not WHY. What is unique about this is Head, Heart and Hands. Narrative lead a better world, build on their intelligences. Holistic. Mental Emotional Perspective. End to End. How you engage people in your piece
  4. We have 5 Groupings and 10 Locations by my count. What groups have less than 4 people If all have 4 or more perhaps do them discretely and then have them read out their statements: 10 Minutes Max
  5. We have 5 Groupings and 10 Locations by my count. What groups have less than 4 people If all have 4 or more perhaps do them discretely and then have them read out their statements: 10 Minutes Max