The document discusses how digital media transforms the operations of NGOs and social entrepreneurs, particularly through online fundraising and direct cash transfers that reduce reliance on traditional middlemen. It highlights trends like network organizations, crowdsourcing for humanitarian efforts, and innovative partnerships between established organizations and startups, which enhance social progress. Overall, it emphasizes the shift towards more efficient funding and collaboration models in the social sector.

1. Disruption in the social sector
How digital media change the work of NGOs
and Social Entrepreneurs
Zeppelin Universität, 2. Mai 2013
Dr. Joana Breidenbach

2. Hamburg
1965 ´80 ´82 ´83 ´89 ´95´93 ´98´94 ´06 ´11´13´08
Kelly
College
UK
Munich
Anthropology
Stephan
Geneva
´92
Lilian
Vico
PhD
Cultural Globalisation
Capetown
Ina
Sydney Pál
World-Trip
JOANA
2004 ´09
born
Berlin
UC Berkeley
London

3. Trendscouting

5. Trend: Online Fundraising
4
Digital Media change the way projects get
financed. They make the „long tail“ visible
and many small donations support lot‘s of
small projects, cutting out a number of
NGOs acting as middlemen.

6. Marketplaces aggregate many small donors
5

7. 1 Mio donors support 340.000 classrooms
6

8. Direct cash transfers: Cutting out the middle men
7

9. Trend: Network-Organisations
Digital Media challenge the organisational
structures and high overheads of
established CSOs.

10. The MoveOn Effect
9

11. Awesome „Foundation“ going viral
10

12. KaBOOM! Open Source Innovation
11

13. Trend: Mapping
12
Crowdsourcing information and
aggregating it on maps improves
interventions in humanitarian crises.

14. Mapping post-electoral violence

15. Open Source adaptation

16. The benefit of platforms – think beta

17. Trend: Trade not Aid
16
Many promising impulses for social
progress come from outside of the
traditional social sector, from companies
and social entrepreneurs creating
ecoystems for new wealth.

18. Mpesa: banking the unbanked

19. Micro Insurance: Kilimo Salama

20. Mitigating risk is often inefficient and costly

21. Farming advice increases productivity

22. Trend: Partnering
Big Players are not innovative. Start-ups
lack the capacity to scale. When they get
together, innovations have a chance to grow
and produce significant impact.

23. RefUnited cooperates with Red Cross

24. Ushahidi: Collaborations with UN & others

25. betterplace.org and Vodafone

26. betterplace lab
gut.org gemeinnützige Aktiengesellschaft
Schlesische Strasse 26, 10997 Berlin
Tel +49 30 76 76 44 88-0, F-40
jb@betterplace.org
Thank you very much.
Dr. Joana Breidenbach
Founder and CEO
betterplace lab
Anthropologist & Author
trendreport.betterplace-lab.org