Google event 41012 1.3

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Google event 41012 1.3

  1. 1. On the BeachJason Cross4th October 2012Copyright Incentivated Limited 2012 www.incentivated.com
  2. 2. On The Beach Briefing Objectivesœ  To improve the current conversion rates through tablets ˜  20% of all traffic is mobile ˜  12% of all bookings – majority via tabletœ  Help to build better brand awareness amongst consumers earlier in the consideration process ˜  Think about a more complete mobile strategy Copyright Incentivated Limited 2012
  3. 3. On The Beachœ  Quick wins (before peak) ˜  Edit the Tablet template and ensure that it works on all OSs ˜  Transcode desktop site for all mobiles (Android, iOS, Windows and BB) ˜  Optimise emails for mobile (responsive CSS; apply media queries)œ  2013-14 mobile strategy Copyright Incentivated Limited 2012
  4. 4. Mobile throughout the Travel Experience Reviewing Dreaming SMS QR MMS www LBS @ MMS LBS QR @ SMS www SMS @ MMSDestination Planning QR MMS www QR @ www SMS LBS www MMS SMS @ QR SMS SMS MMS LBS www www @ En Route QR SMS @ www LBS SMS Booking Anticipating Copyright Incentivated Limited 2012
  5. 5. Timeline for strategy œ  Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Peak sales Before yo go On holiday Post holiday Pre Jan peakœ  Fix site for œ  SMS payment œ  Re-launch œ  Review holidays œ  Inspirational tablet reminders “beach finder” œ  Share site/appœ  Campaign œ  Banner ads app experiences œ  Integrated landing pages œ  Add app mobile site œ  Mobile CRM for SEO/PPC functionality campaign œ  In-resort CRM Transcoded (My OTB;œ  Booking (app for reps; mobile site Manage my œ  loyalty etc) booking) reminders Copyright Incentivated Limited 2012
  6. 6. Website on a tablet today Copyright Incentivated Limited 2012
  7. 7. Tablet quick optimisation Copyright Incentivated Limited 2012
  8. 8. Mobile flight search optimisation Copyright Incentivated Limited 2012
  9. 9. Mobile optimisation – further development Copyright Incentivated Limited 2012
  10. 10. Thank You Jason Cross Marketing Director jasonc@incentivated.com @jcmobile10 Incentivated 23 Curtain Road London EC2A 3LT Tel: 0845 130 3985(No code reader? Text CODE to 62233 fora link to a reader appropriate for yourphone)Copyright Incentivated Limited 2012 www.incentivated.com
  11. 11. Improve company profile through mobileœ  Pre booking ˜  Improve mobile SEO ˜  HTML5 rich banner ads ˜  Inspirational mobile site/app ˜  Mobile site (transcoded, then integrated) ˜  Share via mobile ˜  Use mobile on campaigns (microsite, QR codes, SMS CTA, etc) Ù  Data capture for re-marketing ˜  SMS payment reminders ˜  Up sell via SMS Copyright Incentivated Limited 2012
  12. 12. Improve company profile through mobileœ  On holiday ˜  In resort app: Ù  Incorporate Find a Beach app Ù  Destination information Ù  Booking information Ù  Transfer information Ù  Push notifications from Reps (or SMS for those without the app) Ù  Reminders for transfers, flight check-in, etc Ù  Photo/experience sharing Copyright Incentivated Limited 2012
  13. 13. Improve company profile through mobileœ  Post holiday ˜  Review holidays via mobile (SMS when they land) ˜  Share experiences via mobile (photos, reviews, etc) ˜  Mobile CRM campaign (offers e.g. valentines, birthdays, etc) ˜  Targeted SMS booking reminders (last summer you went to Ibiza, why not go to St Lucia this year www.onthebeach.co.uk) Copyright Incentivated Limited 2012
  14. 14. National Poetry Day Squished website Annoying your customers GoMo now! Copyright Incentivated Limited 2012

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