2009 Social Media Outlook

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Presentation for Glazer-Kennedy Inner Circle Miami Chapter members about Web 2.0 & Social Media Trends for 2009.

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2009 Social Media Outlook

  1. 1. Social Media Outlook for 2009 Present by Mande White, Wednesday, December 12, 2008 for Miami Chapter of Glazer-Kennedy Inner Circle
  2. 3. Outline <ul><li>Introduce Social Media </li></ul><ul><li>Overview Social Media </li></ul><ul><li>Top 5 to Watch </li></ul><ul><li>Overview of Top 5 </li></ul><ul><li>Explain Why Social Media is important to pay attention to </li></ul><ul><li>Show examples of Success with Each </li></ul><ul><li>Resources </li></ul><ul><li>Q&A </li></ul>
  3. 4. What it Social Media?
  4. 5. Facts <ul><li>100 million blogs </li></ul><ul><li>1.3 million blog posts per day (18 per second) </li></ul><ul><li>100,000 NEW blogs per day (2 per second) </li></ul><ul><li>Blogosphere doubles everyday </li></ul><ul><li>More podcasts than global radio shows </li></ul><ul><li>Feedburner delivering 44,000 podcast feeds </li></ul><ul><li>100 million MySpace & Facebook profiles </li></ul><ul><li>30 million LinkedIn users </li></ul><ul><li>1Billion Tweets </li></ul>
  5. 6. Top 5 to Watch in 2009 <ul><li>Facebook </li></ul><ul><li>Linkedin </li></ul><ul><li>YouTube </li></ul><ul><li>Twitter </li></ul><ul><li>Podcasting </li></ul>
  6. 7. <ul><li>63 million active users </li></ul><ul><li>250,000 new sign ups per day </li></ul><ul><li>50% are 25+ </li></ul><ul><li>Establishing connections, networking, maintaining relationships </li></ul><ul><li>Can’t break Facebook standard layout </li></ul><ul><li>85% of University students are on facebook. (Reach 0.1%-reached 100K people) </li></ul><ul><li>Marketplace, Ads, Groups </li></ul>
  7. 8. <ul><li>Business Resume. Facebook hired many of its early employees through Linkedin. </li></ul><ul><li>30 Million Profiles. </li></ul><ul><li>5 Million Visitors Per Month </li></ul>
  8. 9. <ul><li>#1 Social Video Site in the world </li></ul><ul><li>Link your YouTube Videos to your Blog or Facebook </li></ul><ul><li>Add Adsense to your Video </li></ul><ul><li>Use the New Google Analytics for YouTube to track how your videos are doing. </li></ul>
  9. 10. <ul><li>Relative of Instant Message (IM) </li></ul><ul><li>Cousin of blog. </li></ul><ul><li>Moment to moment updates of what they're doing or thinking in 140 characters or less. </li></ul>What are you doing?
  10. 11. Podcasting
  11. 12. Why?
  12. 13. Traffic <ul><li>-Organic Search Results </li></ul><ul><li>-Backlinks </li></ul>
  13. 14. Conversions <ul><li>Actions the traffic takes </li></ul><ul><ul><li>Sign up for mailing list </li></ul></ul><ul><ul><li>Post some comment </li></ul></ul><ul><ul><li>Order a product </li></ul></ul><ul><ul><li>Download a file </li></ul></ul><ul><ul><li>Join a group </li></ul></ul>
  14. 15. Examples of Success <ul><li>Marketing Idol-YouTube </li></ul><ul><li>Roberta Shaler </li></ul><ul><ul><li>Book Launched </li></ul></ul><ul><li>Mari Smith </li></ul><ul><ul><li>FacebookFortunes.com </li></ul></ul><ul><li>Weekly Affiliate Hot Sheet </li></ul>
  15. 20. Resources <ul><li>www.beingpeterkim.com </li></ul><ul><li>http://darmano.typepad.com/ </li></ul><ul><li>http://www.influentialmarketingblog.com </li></ul><ul><li>http://notetaker.typepad.com/cgm </li></ul><ul><li>http://www.chrisbrogan.com </li></ul><ul><li>http://www.pr-squared.com/ </li></ul><ul><li>http://www.socialmediaexplorer.com/ </li></ul><ul><li>http://mpdailyfix.com </li></ul><ul><li>http://annhandley.com </li></ul><ul><li>http://blog.altimetergroup.com </li></ul><ul><li>http://www.churchofthecustomer.com/ </li></ul><ul><li>http://www.scottmonty.com/ </li></ul><ul><li>http://www.web-strategist.com/blog/ </li></ul><ul><li>http://www.damniwish.com </li></ul><ul><li>http://www.gregverdino.com </li></ul>

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