West Region Future Leaders Summit<br />April 2, 2011<br />Social Networking: <br />What’s Club got to do with it? <br />Pr...
Linda Jackson<br />@newoptimistclub Boise, Idaho USA<br />Writer.Optimist.Visionary. I am passionate about sharing ideas t...
Introduce popular social media resources and tools<br />Describe how social networking impacts an Optimist Club<br />Discu...
Social media is a way to transmit or share information with a broad audience. <br />
Social networking is about sharing. <br />It is an act of engagement. <br />
30 Billion <br />Pieces of information are shared on Facebook each month.<br />Source: NY Times, Mar 29, 2011 <br />
This Facebook user has over 1,000 photos on Facebook<br />Of <br />High School<br />She graduated in 1993<br />
Social networking allows us to share through pictures.<br />San Jose, CA<br />Photo by addingnumbers on Flickr<br />
Do you know where to find 2,345 pictures about Optimist Junior golf? <br />
We can also share through video. <br />http://www.youtube.com/watch?v=S9dnUApTfB8<br />http://www.youtube.com/watch?v=7vgt...
We can entertain and be entertained.<br />http://www.youtube.com/watch?v=VKsVSBhSwJg<br />http://www.youtube.com/watch?v=0...
Microblogging  sites allow us to engage with others<br />with <br />	status updates<br />	& comments<br />
We engage with the world. <br />
Social networking is about engagement.<br />It allows us to discuss our views with others. <br />
Social networking helps you make decisions<br />Available <br />Hardcover, Audio, Kindle<br />Customer reviews: 152 <br />...
We engage with questions.<br />
Social networking is all around us. <br />IT’s About connecting CHECK IN FIND YOUR FRIENDS UNLOCK YOUR CITY<br />
We can write and even rewrite <br />history<br />
Optimist International is becoming social<br />Blogging<br />Platform<br />Engage and connect with Optimist Club members <...
The eOptimist blog was developed by Optimist International<br />to share and live optimism with non-traditional members. <...
Other blogs share stories about what it means to be part of an Optimist Club  <br />http://www.experienceoptimism.org<br /...
Social networking allows you to identify, arrange or join groups of people who share your interests. <br />
Social networking: <br />What’s club got to do with it? <br />
The Club has everything to do with it.<br />
Optimist Club members who are connected and engagedare your brand ambassadors.<br />A brand ambassador tells others about ...
What has taken the place of the megaphone? <br />With technology…No more waiting to get published.<br />
Social networking is where public relations and<br />word of mouth marketing <br />meet with technology. <br />
With social networking, the story is more concise<br />160<br />140<br />120<br />
Like an elevator speech, we want to get to:                        Tell me more…<br />We want to create mutually beneficia...
The social network records real people giving live accounts of their activities, emotions and feelings.<br />78% of purcha...
<< I want to go to lunch.>><br /><< I went to lunch.>> <br /><<This is where I ate lunch.>><br /><<Why do we eat lunch?>><...
Social networking is not a fad.<br />It is a fundamental shift in the way we communicate. <br />Social networking improves...
Social networking provides an opportunity to show leadership<br />Connect <br />Share<br />Promote others<br />Be grateful...
Let’s engage! <br />Linda Jackson<br />Twitter: @newoptimistclub<br />Facebook: www.facebook.com/lindaj<br />Phone: 208.86...
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Social Networking: What's Club Got to Do With It?

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An introduction to social networking sites created for the West Region - Optimist International Future Leaders Summit

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Social Networking: What's Club Got to Do With It?

  1. 1. West Region Future Leaders Summit<br />April 2, 2011<br />Social Networking: <br />What’s Club got to do with it? <br />Presented by Linda Jackson<br />
  2. 2. Linda Jackson<br />@newoptimistclub Boise, Idaho USA<br />Writer.Optimist.Visionary. I am passionate about sharing ideas that inspire us to make a difference at home, in our community and the world. What inspires you?<br />Executive Director, Idaho Occupational Therapy Association<br />PNW District Governor, 2009-2010<br />Founder and blogger of NewOptimistClub.com, ExperienceOptimism.org and PNWDistrictOptimist.com <br />Social media practitioner<br />
  3. 3. Introduce popular social media resources and tools<br />Describe how social networking impacts an Optimist Club<br />Discuss word of mouth marketing<br />Inspire you to be an influencer<br />
  4. 4. Social media is a way to transmit or share information with a broad audience. <br />
  5. 5. Social networking is about sharing. <br />It is an act of engagement. <br />
  6. 6. 30 Billion <br />Pieces of information are shared on Facebook each month.<br />Source: NY Times, Mar 29, 2011 <br />
  7. 7. This Facebook user has over 1,000 photos on Facebook<br />Of <br />High School<br />She graduated in 1993<br />
  8. 8. Social networking allows us to share through pictures.<br />San Jose, CA<br />Photo by addingnumbers on Flickr<br />
  9. 9. Do you know where to find 2,345 pictures about Optimist Junior golf? <br />
  10. 10. We can also share through video. <br />http://www.youtube.com/watch?v=S9dnUApTfB8<br />http://www.youtube.com/watch?v=7vgtg7SxEaU<br />
  11. 11. We can entertain and be entertained.<br />http://www.youtube.com/watch?v=VKsVSBhSwJg<br />http://www.youtube.com/watch?v=0ZOm2YhOI4c<br />
  12. 12. Microblogging sites allow us to engage with others<br />with <br /> status updates<br /> & comments<br />
  13. 13. We engage with the world. <br />
  14. 14. Social networking is about engagement.<br />It allows us to discuss our views with others. <br />
  15. 15. Social networking helps you make decisions<br />Available <br />Hardcover, Audio, Kindle<br />Customer reviews: 152 <br />4.7 Star Rating<br />It was frequently purchased with Seth Godin’sPoke the Box and Gary VaynerchukThank You Economy<br />
  16. 16. We engage with questions.<br />
  17. 17. Social networking is all around us. <br />IT’s About connecting CHECK IN FIND YOUR FRIENDS UNLOCK YOUR CITY<br />
  18. 18.
  19. 19. We can write and even rewrite <br />history<br />
  20. 20. Optimist International is becoming social<br />Blogging<br />Platform<br />Engage and connect with Optimist Club members <br />
  21. 21. The eOptimist blog was developed by Optimist International<br />to share and live optimism with non-traditional members. <br />
  22. 22. Other blogs share stories about what it means to be part of an Optimist Club <br />http://www.experienceoptimism.org<br />More than 1,000 stories online.<br />http://www.pnwdistrictoptimist.com<br />
  23. 23. Social networking allows you to identify, arrange or join groups of people who share your interests. <br />
  24. 24. Social networking: <br />What’s club got to do with it? <br />
  25. 25. The Club has everything to do with it.<br />
  26. 26. Optimist Club members who are connected and engagedare your brand ambassadors.<br />A brand ambassador tells others about what makes them happy.<br />
  27. 27. What has taken the place of the megaphone? <br />With technology…No more waiting to get published.<br />
  28. 28. Social networking is where public relations and<br />word of mouth marketing <br />meet with technology. <br />
  29. 29. With social networking, the story is more concise<br />160<br />140<br />120<br />
  30. 30. Like an elevator speech, we want to get to: Tell me more…<br />We want to create mutually beneficial <br />relationships based on shared values and goals.<br />
  31. 31. The social network records real people giving live accounts of their activities, emotions and feelings.<br />78% of purchasers trust recommendations from peers<br />Just 14% believe advertisements<br />
  32. 32. << I want to go to lunch.>><br /><< I went to lunch.>> <br /><<This is where I ate lunch.>><br /><<Why do we eat lunch?>><br /><<Look at me eating lunch!>><br /><<I’m really good at eating lunch.>><br />
  33. 33. Social networking is not a fad.<br />It is a fundamental shift in the way we communicate. <br />Social networking improves your ability to influence<br />and promote.<br />Are you ready to connect? <br />What about your <br />Optimist Club?<br />
  34. 34. Social networking provides an opportunity to show leadership<br />Connect <br />Share<br />Promote others<br />Be grateful<br />Inspire trust<br />Share some more<br />Engage<br />
  35. 35. Let’s engage! <br />Linda Jackson<br />Twitter: @newoptimistclub<br />Facebook: www.facebook.com/lindaj<br />Phone: 208.861.2310<br />Email: linda@newoptimistclub.com<br />Skype: skypelindaj25<br />

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