The document discusses how mobile devices are becoming the primary way consumers access the internet and social media. It notes that web searches and time spent online are significantly higher on mobile versus desktop. The document then provides guidance on optimizing PR tactics for mobile, including designing for different mobile screens, using the appropriate social media platforms, scheduling posts for peak mobile times, and including things like photos that perform well on mobile. It also provides before and after examples of website redesigns for better mobile optimization.
Responsible for the creative approach and execution for the project. Project consisted of a 24 page full color advertising plans book for Twitter. I was responsible for designing page templates, overseeing overall design of book, and overall design fluidity. Also responsible for assigning and monitoring other group member's assignments/tasks for the book. Andrey Levkiv helped with the marketing and data management of the entire project. Two other team members helped with this project.
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
Why Mobile Social Media Matters - Statistics, Trends, TechnologiesDavid Berkowitz
This is a primer on mobile social media, including statistics, how people are using it, why people use it, and the future of mobile social media. While specific technologies and stats will change with any given month, the trends should prove to be more enduring.
Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose.
Responsible for the creative approach and execution for the project. Project consisted of a 24 page full color advertising plans book for Twitter. I was responsible for designing page templates, overseeing overall design of book, and overall design fluidity. Also responsible for assigning and monitoring other group member's assignments/tasks for the book. Andrey Levkiv helped with the marketing and data management of the entire project. Two other team members helped with this project.
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
Why Mobile Social Media Matters - Statistics, Trends, TechnologiesDavid Berkowitz
This is a primer on mobile social media, including statistics, how people are using it, why people use it, and the future of mobile social media. While specific technologies and stats will change with any given month, the trends should prove to be more enduring.
Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose.
Why do people love snapchat?
MAU – 70 million
Frequency - 400 million snaps a day
Gender – 70% female
Geographic – Mostly US
Revenue – $0
Business Model – None
*Disclaimer* I love Snapchat, despite having only 5 or 10 friends using it. I get to stalk em whenever they update their profiles, and they get to share their most [intimate - icwhatudidthere] thoughts and e-motions. Kinda like Facebook – but cooler – as people would think.
Mobile Marketing statistics 2017 | Mobile Marketing StatsPixxelznet
Discover the mobile marketing statistics 2017 that will help you to reach your goals this 2017. Improve your plan strategy with these steps.
Visit: http://www.pixxelznet.com/mobile-marketing-statistics-2017/
The master class will focus on three key areas:
1. The art and science of performance-based social media - How creative and data tell a story that allows any brand to accelerate, iterate and improve performance.
2. How to stand out in a crowded crowd – As social continues to see the rise in both brands adopting the medium and the volume of content created. We will explore how any brand can compete and win regardless of the competition.
3. Attribution measurement – From discovery to conversion, we will discuss the rise of the consumer buying a product online after learning about it on social media, and how to make sure you are accurately capturing attribution.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
Mobile Marketing tips and strategies
Gain valuable insight into Mobile Marketing:
- When is the right time for an app versus a mobile friendly website?
- Do your website and email messages work on mobile devices?
- Multi-platform publishing strategies: Update once, view everywhere.
A comprehensive look at the 2016 social media trends in business and how you can utilize them. A sneak peak into 2017 and how to prepare the marketplace using social media.
My presentation for the Jackson chapter of the American Advertising Federation on March 20th, 2014. As consumers continue to get inundated with banner ads, pre-roll video ads, pop-ups and other types of disruptive advertising, the easier it is for them to ignore a company's ads altogether. This wastes millions of dollars in advertising that consumers simply don't remember. Native advertising is a rising medium for businesses to reach the right consumers organically in the editorial feeds where they regularly consume content. These native ads feature a brand's content like articles, videos, photo and more in various forms like Twitter's Promoted Tweets, promoted videos on Forbes, BuzzFeed's Feature Partner content, sponsored articles on Mashable, Yelp's Sponsored Listings and others. It's important to understand this shift in consumer behavior, why it's effective for businesses, how it can be measured and to see examples of companies already using this new form of advertising well.
How to Use Mobile Apps to Grow Your BusinessOfficeArrow
The world is going mobile, giving
small business new opportunities. This power point deck covers statistics of mobile users, their buying behaviors and insights into how small businesses can leverage apps to grow business and reach new buyers.
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...Taly Weiss
"2010 Social Media Influencers" is the first report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
Buy LED DOWNLIGHT - Downlight COB, Element and Delta Lights IndiaCompact Lighting
Get to know the what is led downlights, how to they work, and the benefits of led downlight. We share our different types of led downlights e.g. led downlight COB lights, Downlight Element and Downlight Delta Lights.
Visit our site for more details: http://www.compactlighting.net
Why do people love snapchat?
MAU – 70 million
Frequency - 400 million snaps a day
Gender – 70% female
Geographic – Mostly US
Revenue – $0
Business Model – None
*Disclaimer* I love Snapchat, despite having only 5 or 10 friends using it. I get to stalk em whenever they update their profiles, and they get to share their most [intimate - icwhatudidthere] thoughts and e-motions. Kinda like Facebook – but cooler – as people would think.
Mobile Marketing statistics 2017 | Mobile Marketing StatsPixxelznet
Discover the mobile marketing statistics 2017 that will help you to reach your goals this 2017. Improve your plan strategy with these steps.
Visit: http://www.pixxelznet.com/mobile-marketing-statistics-2017/
The master class will focus on three key areas:
1. The art and science of performance-based social media - How creative and data tell a story that allows any brand to accelerate, iterate and improve performance.
2. How to stand out in a crowded crowd – As social continues to see the rise in both brands adopting the medium and the volume of content created. We will explore how any brand can compete and win regardless of the competition.
3. Attribution measurement – From discovery to conversion, we will discuss the rise of the consumer buying a product online after learning about it on social media, and how to make sure you are accurately capturing attribution.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
Mobile Marketing tips and strategies
Gain valuable insight into Mobile Marketing:
- When is the right time for an app versus a mobile friendly website?
- Do your website and email messages work on mobile devices?
- Multi-platform publishing strategies: Update once, view everywhere.
A comprehensive look at the 2016 social media trends in business and how you can utilize them. A sneak peak into 2017 and how to prepare the marketplace using social media.
My presentation for the Jackson chapter of the American Advertising Federation on March 20th, 2014. As consumers continue to get inundated with banner ads, pre-roll video ads, pop-ups and other types of disruptive advertising, the easier it is for them to ignore a company's ads altogether. This wastes millions of dollars in advertising that consumers simply don't remember. Native advertising is a rising medium for businesses to reach the right consumers organically in the editorial feeds where they regularly consume content. These native ads feature a brand's content like articles, videos, photo and more in various forms like Twitter's Promoted Tweets, promoted videos on Forbes, BuzzFeed's Feature Partner content, sponsored articles on Mashable, Yelp's Sponsored Listings and others. It's important to understand this shift in consumer behavior, why it's effective for businesses, how it can be measured and to see examples of companies already using this new form of advertising well.
How to Use Mobile Apps to Grow Your BusinessOfficeArrow
The world is going mobile, giving
small business new opportunities. This power point deck covers statistics of mobile users, their buying behaviors and insights into how small businesses can leverage apps to grow business and reach new buyers.
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...Taly Weiss
"2010 Social Media Influencers" is the first report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
Buy LED DOWNLIGHT - Downlight COB, Element and Delta Lights IndiaCompact Lighting
Get to know the what is led downlights, how to they work, and the benefits of led downlight. We share our different types of led downlights e.g. led downlight COB lights, Downlight Element and Downlight Delta Lights.
Visit our site for more details: http://www.compactlighting.net
Compact Lighting is one of the largest LED Lighting Manufacturers in India, We are recently lunched LED Bulb, LED Downlights and LED Power Spot Lights with New Shapes and Design at Best Price. We delivered LED Downlights across India. If you are looking for LED Lighting for Home, Office and Showroom purpose then you can find here energy-saving LED Downlights with New Shapes and Design.
Find here latest lighting products with high quality features. We also have many other types of low power consumption lights for homes, offices, showrooms and industries. We are leading to continuously provide the quality lighting products with special features at the reasonable cost. If you want to enquire about our products then you can call us at 9312022588
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Get the Compact Street Lights - 25W LED STELLAR STREET LIGHT at very affordable prices from largest lighting manufacturer, You can get here high quality street lights and at your budget price.
Managing @ startups - from big bank to startupSlava Balter
Original lecture series for UC Berkeley-Haas School of Business. Lessons learned from navigating a career from big bank to startup.
Management takes many different forms: managing peers, up, down, diversity, and (often-overlooked) self.
Consumers demand brands that are always open and always available. Integrating mobile communications into your marketing mix gives customers a brand they can connect with anytime, any place. By fully embracing mobile, your brand can:
- Drive a constant dialogue
- Create effective cross-channel program management
- Deliver new customer connection opportunities
- Extend existing relationships
Presentation on App vs Web. Details:
- Pros and Cons of Apps
- Pros and Cons of Web
- Key questions to consider when choosing one or the other
- Examples of multi-platform brands
- Short case studies on Facebook, Fandango, Yahoo!
- Comparison of key data on key mobile platforms.
Content Marketing World 2011
“Taking Your Content Mobile: Content Tips for Smartphones, iPads, Tablets and the Next New Thing”
Morgan Stewart, CEO, Trendline Interactive
The proliferation of smartphones, iPads, and tablets are driving increased expectations among consumers—now they expect great content while they are on the go. But before you run off and develop a new app, join Morgan Stewart as he shares insights from recent research conducted for ExactTarget on how consumers consume marketing content on mobile devices, what they do as a result, and how approaching mobile as a platform instead of a channel is helping marketers improve their marketing results across the board
Two-thirds of Australians own smartphones and are accessing the web, watching video, engaging mobile apps, using location marking services, and accepting advertising in return for content.
Capture Renters & Retain Residents Through Popular New Media Channels: The Po...ktamira
With vacancies on the rise around the country, it is more critical than ever to incorporate new technology and media channels into the marketing mix to keep vacancies filled. During this presentation, participants will walk away with a comprehensive understanding of how to reach new renters through mobile technology and online video as well as how to building stronger connections with current residents—and turn them into ambassadors for their apartment community—through the most popular social networking sites.
Addresses 8 social media trends that impact business: social analytics, video, social commerce, chat bots, mobile first, enterprise collaboration, employee advocacy and need to focus. Recommends how different types of businesses should focus their social media marketing on different social media platforms.
Similar to Prsa talk-the-future-is-mobile-5-5-14 (20)
1. The Future is Mobile:
Optimizing PR Tactics for the Smartphone Era
2. The Future is Mobile:
Optimizing PR Tactics for the Smartphone Era
The Future is Mobile
Web search is growing four times faster on mobile devices
than on desktop computers; the majority of web activity is now
occurring on smartphones and tablets, not desktop PCs or
laptops
Consumers are spending more time on their smartphones,
tablets and wearables, three hours a day versus two hours
and 20 minutes a year ago. The smartphone is the primary
tool for accessing the internet, social media and e-mail
Engaged mobile consumers spend twice as much as those
who engaged brands only through the internet. Mobile ad
spending is expected to grow 75% this year to $31.5 billion
3. The Future is Mobile:
Optimizing PR Tactics for the Smartphone Era
Facebook blew away analyst estimates
largely because 1 billion of its members
are accessing its social network using
handheld devices; 60% of its ad revenue
is mobile-related
There are 315 million people in the USA
but 322 million mobile devices
Among smartphone users, 95% use their
device to search for local information
4. The Future is Mobile:
Optimizing PR Tactics for the Smartphone Era
Learning Objectives
Working knowledge of mobile
platforms & strategies
How to diagnose mobile pitfalls
How to optimize mobile strategies
How to provide a mobile “audit”
5. The Future is Mobile:
Optimizing PR Tactics for the Smartphone Era
Mobile used to present technical
challenges, now it presents
design challenges
It’s more of a “layout” challenge than a
technical one now
Portrait versus Landscape, bigger
buttons for “touchscreen”
More About Aesthetics Than Tech
6. The Future is Mobile:
Optimizing PR Tactics for the Smartphone Era
BeoCare.net - Before
7. The Future is Mobile:
Optimizing PR Tactics for the Smartphone Era
BeoCare.net - After
8. The Future is Mobile:
Optimizing PR Tactics for the Smartphone Era
BeoCare.net – Mobile Close-Up
BEFORE AFTER
9. The Future is Mobile:
Optimizing PR Tactics for the Smartphone Era
Mobile Overview
Most basic:
Text messaging/SMS
Optimized for Mobile:
Facebook Twitter LinkedIn YouTube Vine
Tablet/Mobile:
Instagram* Pinterest Tumblr
*Growing at a much faster rate than Twitter
Geolocator:
Foursquare Yelp
10. The Future is Mobile:
Optimizing PR Tactics for the Smartphone Era
Mobile is a Key Strategy
Mobile is both real-time and long-term
Mobile social media needs a clear direction
that ties back to your goals
You need to have buy in from the top
There should be an engagement strategy
Educate your employees
11. The Future is Mobile:
Optimizing PR Tactics for the Smartphone Era
How Mobile Media is Changing
the Way We Communicate Online
Average blog
2 years ago
1,000 words
Twitter
140
Characters
Now, a picture
is worth
1,000 words
12. The Future is Mobile:
Optimizing PR Tactics for the Smartphone Era
Most Basic Mobile Strategy: Text Messaging
Mobile messages can sustain and maintain positive healthy
behaviors, according to studies from Johns Hopkins, Harvard
and Columbia Universities, as well as New York City’s
Department of Health
Heavy smokers were twice as likely to quit if they received
encouraging text messages
Texts improved medication compliance in patients with
chronic disease
Among underserved populations, significantly more children
received flu shots when parents received text reminders
of text messages are read within 3 minutes97%
13. The Future is Mobile:
Optimizing PR Tactics for the Smartphone Era
The four-step approach to Mobile
People
Assess your constituents’ mobile/social activities
Objectives
Decide what you want to accomplish
Strategy
Plan for how relationships with
constituents will change
Tracking
How do you monitor and define “success”
P
O
S
T
15. The Future is Mobile:
Optimizing PR Tactics for the Smartphone Era
HIMSS YouTube - Before
16. The Future is Mobile:
Optimizing PR Tactics for the Smartphone Era
HIMSS YouTube - After
17. The Future is Mobile:
Optimizing PR Tactics for the Smartphone Era
HIMSS YouTube – Mobile Close-Up
BEFORE AFTER
Logo and descriptive
tagline highlighted.
Featured image
maintains story.
18. The Future is Mobile:
Optimizing PR Tactics for the Smartphone Era
Budgeting for Mobile Strategy
1/3 Site Design,
Development
1/3 Building
Engagement,
Audience
1/3 Ongoing
Maintenance,
Support
19. The Future is Mobile:
Optimizing PR Tactics for the Smartphone Era
Social Mixing
20. The Future is Mobile:
Optimizing PR Tactics for the Smartphone Era
Facebook
Primetime: Wednesday at 1-4pm
21. The Future is Mobile:
Optimizing PR Tactics for the Smartphone Era
Edgerank
What is Edgerank?
Edgerank is Facebook’s proprietary algorhythm that
helps decide which posts you see out of all your friends
and all the organizations you follow
Edgerank loves multimedia, photos, videos
(Edgerank rewards “stickiness”)
22. The Future is Mobile:
Optimizing PR Tactics for the Smartphone Era
Tips for Better Engagement on Facebook
Facebook is the single most popular social
media app on Smartphones
Use the 80/20 rule, only 20% of your posts
should talk about your organization
Respond promptly, let your followers
know you are listening
Mirror your positive comments (If they say, you’re
AMAZING, respond, No, You’re AMAZING!!)
23. The Future is Mobile:
Optimizing PR Tactics for the Smartphone Era
Live Facebook Chat-Vern Yip for Microsoft Windows 8
Engage 30,000+ Microsoft fans live on its Facebook page to
introduce new touchscreen features and functionality
24. The Future is Mobile:
Optimizing PR Tactics for the Smartphone Era
Twitter
Primetime: Monday thru Thursday 1-4pm
(users are more likely to live in major urban areas)
25. The Future is Mobile:
Optimizing PR Tactics for the Smartphone Era
LinkedIn
Primetime: Tuesday thru Thursday 7-9am
Largest concentration of people making $75k + on social media
26. The Future is Mobile:
Optimizing PR Tactics for the Smartphone Era
Google+
Primetime:
Business mornings
Monday-Friday
8:00 a.m.- 2:00pm
27. The Future is Mobile:
Optimizing PR Tactics for the Smartphone Era
Tumblr
Primetime: Sundays
and Monday thru
Thursday evenings
Estimated 90% of
traffic comes from
Tablet computer owners
28. The Future is Mobile:
Optimizing PR Tactics for the Smartphone Era
Pinterest
Primetime:
Saturday Morning
and Weekday Evenings
and Nights
Best possible place for a
food brand
29. The Future is Mobile:
Optimizing PR Tactics for the Smartphone Era
Vine
https://vine.co/
Free mobile app that allows you to
create and share 6 second videos
Acquired by Twitter in October 2012.
Five “Vines” (short videos) are now
tweeted every second on Twitter
Primetime is 11 a.m. Saturdays &
Sundays, average age is 18-20
Lowest aggregate income demos
SOURCE: TAMBA, Jan. 2014
http://www.tamba.co.uk/blog/the-rise-of-vine/
30. The Future is Mobile:
Optimizing PR Tactics for the Smartphone Era
31. The Future is Mobile:
Optimizing PR Tactics for the Smartphone Era
For More Information
E-Mail:
Toll-free:
Twitter:
YouTube:
ben@bengarrettgroup.net
1 (855) BEN-G-GRP
@bengarrettvid
BenGarrettGroup
www.bengarrettgroup.com