This document discusses trends in mobile experiences and apps for brands. Some key points include: - Mobile usage is prevalent, with many people checking their devices within arm's reach and email being the top app checked. - Many popular mobile activities take place at home, in transit, or while waiting. Popular app categories include games, social media, music, and messaging. - The mobile ecosystem is growing rapidly and will eclipse desktop usage, making mobile central to marketing. Brands need to focus on crafting high-quality, useful mobile experiences and services for their audiences. - Emerging mobile trends include social sharing, augmented reality, connecting digital and physical media, branded utilities, and mobile commerce. Brands should embrace

1. cases -
-mars
-philips
- pggm
-pernod ricard
- emi
@jerrylieveld - @mobtzu - mobtzu.com
WHAT’S NEXT IN
MOBILE EXPERIENCES
http://www.youtube.com/watch?v=wB7lwsHo1b0

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1. 77% of mobile workers have their
device within arm’s reach
2. 35% check their email first before
anything else
3. 29% say that mobile usage causes
friction in their personal relationships
morning
stats
source: ipass mobile workforce may 2011

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1. 84% at home
2. 80% during misc. times throughout
the day
3. 74% waiting in lines
4. 64% at work
day
stats
source: ipass mobile workforce may 2011

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1. games
2. mocial (mobile social networking)
3. music & entertainment
4. mail & messaging
5. weather
(sports news & current events, business & finance, health
& fitness, travel)
mobile
categories
source: millenial media 2011

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1.mobile web growth has outpaced
desktop web growth 8 times
2.smartphone sales will pass pc sales
in 2012
mobile
eclipse
source: ITU, Mark Lipacis, Morgan Stanley Research.

6. confidential mobile apps for brands
we create, produce and promote
APPS & GAMES for BRANDS

7. on iphone, ipad, google android,
blackberry, mobile touch web

8. that are easy to use, desireable,
consistent, have a purpose and are playful

9. mobtzu - mobile apps for
brands |
mobile apps for brands
mobile will be the
centerpiece of all
marketing
communication

10. mobtzu - mobile apps for
brands |
mobile apps for brands
consumer behaviour has shifted

11. mobtzu - mobile apps for
brands |
mobile apps for brands
they want
compelling storytelling,
inspiration and utility
from brands.Richard Ting

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12
ecosystem
24/7 m-commerce
consumerism
sharing
social
social selling &
buying
everywhere
mobile
e-crm
mobile payments
geolocation
our vision:
the new
digital
ecosystem
is mobile
=
brands on mobile

13. when is it mobile?

14. mobile isn’t just about phones

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context
15

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1.variable environment
2.constant partial attention
3.interruptions / distractions
context
16
1.variable environment
2.constant partial attention
3.interruptions / distractions

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1.on the go
2.lean backcontext
17

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1.limited text input
2.multitasking can be challenging
3.it’s easy to get lost
context
18
1.limited text input
2.multitasking can be challenging
3.it’s easy to get lost

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1.business sense
2.user benefits
3.target audience
4.information
native & web
19
1.business sense
2.user benefits
3.target audience
4.information

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1.mobile first
2.know your audience
3.make content the action
4.craftmanship and
attention to detail
mobile
design

21. confidential part of the valley
consumer expectation
consumers are well versed in tracking down very good,
services and experiences and they expect not just
basic standards of quality, but the 'best of the best'

22. mobtzu - mobile apps for
brands |
mobile apps for brands
craftmanship and
attention to detail from brands

23. mobtzu - mobile apps for
brands |
mobile apps for brands
the more you notice it,
the greater you feel its
absence
when it’s not there.Ed Cotton

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1. mocial
2. ar/qr
3. connecting media
4. branded utility/services
5. mcommerce
mobile
trends
24

25. confidential
1. mocial
2. ar/qr
3. connecting media
4. branded utility/services
5. mcommerce
mobile
trends
25

26. mobtzu - mobile apps for
brands |
confidential
instagram
sharing pro like photo’s
http://itunes.apple.com/nl/app/instagram/id389801252?mt=8

27. mobtzu - mobile apps for
brands |
confidential
wordfeud
social game dating
http://itunes.apple.com/nl/app/wordfeud/id428312806?mt=8

28. mobtzu - mobile apps for
brands |
confidential
situationist
extraordinary situations
in everyday life
http://itunes.apple.com/us/app/situationist/id410034914?mt=8

29. confidential
1. mocial
2. ar/qr
3. connecting media
4. branded utility/services
5. mcommerce
mobile
trends
29

30. mobtzu - mobile apps for
brands |
confidential
aurasma
ar/brand experience
http://www.youtube.com/watch?v=GBKy-hSedg8&hd=1

31. word lens
augmented reality
translate on the fly
http://www.youtube.com/watch?v=h2OfQdYrHRs

32. confidential
1. mocial
2. ar/qr
3. connecting media
4. branded utility/services
5. mcommerce
mobile
trends
32

33. mobtzu - mobile apps for
brands |
confidential
mobile bridges
the gap from
television
commercial to
real world product
http://itunes.apple.com/us/app/intonow/id406436404?mt=8

34. mobtzu - mobile apps for
brands |
confidential
mcdonalds pick ‘n play
gamification
outdoor + mobile
http://www.youtube.com/watch?v=7u0ij9D5S4Y

35. mobtzu - mobile apps for
brands |
confidential
appmates by disney
new revenue streams
http://www.youtube.com/watch?v=jm7AN6S-NwU

36. confidential
1. mocial
2. ar/qr
3. connecting media
4. branded utility/services
5. mcommerce
mobile
trends
36

37. mobtzu - mobile apps for
brands |
confidential
nike+ paint with your feet
brand experience and
utility extended
http://yesyesno.com/nike-collab-paint

38. confidential
1. mocial
2. ar/qr
3. connecting media
4. branded utility/services
5. mcommerce
mobile
trends
38

39. mobtzu - mobile apps for
brands |
confidential
starbucks
bringing delight
with touch
interface
http://www.youtube.com/watch?v=D7c11vwgkYk

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take outs
40
1. mobile is the centerpiece
2. tell a story, inspire
3. create a great service
4. focus on needs of the user
5. understand the medium it’s a craft
6. embrace rapid change
7. and...

41. confidential
be playful
41

42. @jerrylieveld - @mobtzu - mobtzu.com
THANK YOU