A mobile app can help businesses boost engagement, increase traffic and build brand awareness. But determining whether a mobile app is right for your business takes careful consideration.

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Sources:
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content about Developing
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Determining if a mobile app is right for business
takes careful consideration. Invest the time up front
to ensure your effort pays off in the end.
Take a closer look at
these key considerations.
Does my business
need an app?
NO YES
Mobile apps:
THE NEXT BIG THING OR A GOOD BUSINESS INVESTMENT?
Does building an app make sense?
DO ALL SIGNS POINT TO YES?
Choose a type of app to develop:
IT’S APP DEVELOPMENT TIME:
Check out these key considerations
to ensure your app meets your
organization’s needs.
Learn more
mobile app basics.
3 in 4
Americans check their phones
at least once per hour
Time spent on
apps versus browsers
90%: Apps
10%: Browsers
Information
Technology (IT)
Demonstrate
capabilities, innovation
and knowledge.
Healthcare
Connect with
and monitor
patients—
anytime,
anywhere.
Finance
Allow customers to
perform transactions
conveniently and securely.
Entertainment
Share videos,
games, music
and podcasts.
Travel
Enable customers to
map travel, book and
track flights, catch a
cab, find parking or
book a hotel.
Trade show
House site maps, seminar
schedules, amenity lists
and more.
Apps are mostcommonly used for:
Socialnetworking
Communication
Digital mediaconsumption Cloudfile storage
Shopping
Games
○
Prior to diving in,
ask yourself these
questions:
Who is your
audience?
Will an app solve
a customer
problem?
Does an app
help achieve a
business goal?
Native app
Operating system (iOS, Android®
or Windows
Mobile™
) specific. Separate versions must be
developed for each operating system.
Web app
Runs on a mobile web browser. One version
works on multiple operating systems.
Hybrid app
Looks and feels like a native app
but runs within a web browser.
Progressive app
Similar to a hybrid
app. An icon installed
on a mobile device’s
home screen links to
a web page.
Further explore if an
app makes sense for
your organization.
Consider the device type, too.
Smartphone, tablet or both?
Industries likely to
benefit from an app:
How will you promote it?
Check out
prospective
developers’:
Portfolio
References
Other apps
Pricing
How much
will it cost?
How long
will it take?
What's your budget?
What's your ROI?
ǽ

· Boost engagement
· Increase repeat
visits to your app
and/or website
· Deploy loyalty programs or
alert users about promotions
· Make ecommerce
transactions easier
· Provide faster customer service
· Build brand awareness
An app may make sense if
you want to:
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Find out more
about different
types of apps.
Who will
develop it?
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