Mktg350 lecture 08192013
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This document provides an introduction and overview for an online and new media marketing class. It outlines the following key points: - The instructor has 20 years of experience in traditional and digital marketing. - The class will cover topics like digital media channels, writing for online audiences, analytics, digital marketing ethics, and planning a digital campaign. - Students will complete two blog posts and 12 weekly quizzes that make up 40% and 25% of the grade respectively. - A marketing plan project, which includes a presentation and written plan, will make up the remaining 35% and is due at the end of the semester.
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- 1. Online & New Media Class Introduction SNC-MKTG350 August 19, 2013
- 2. Who are you?
- 3. Who am I? • 10 years traditional marketing • 10 years digital marketing • Current: – Swift Communications • Recent: – Consultant – Hewlett-Packard
- 4. Why are we here? • Digital media options – Logic of choosing each channel – Evaluating trade-offs • Communicating digital media – Blog posts – Digital marketing plans
- 5. What are we learning here? • Write for online audiences • Write for our clients • Be part of an online community • Check our understanding and adapt
- 6. Key ideas in MKTG350 • What media really means • Business and tools of digital marketing • Writing for the web and persuasion • Creating good user experiences • Using analytics for site and sales performance • Demographics and behavior • Digital marketing ethics • Planning a digital marketing campaign
- 7. Blog assignments • http://class.sierranevada.edu/mktg350/ • Complete 2 blog posts this semester • Evaluation criteria: – Your understanding of the tool or issue – Use of grammar, spelling, paragraphs, opinion & fact – Accuracy, and proper referencing • It will be public, comments part of grade • 40% of grade
- 8. Quizzes • 12 quizzes • To be completed on the blog • During Monday’s class (better bring your laptop!) • 5 questions each • 25% of your grade
- 9. Marketing plan projects • Choose a company by Oct 9th • 5-minute class presentation on Dec 2nd or 4th • Post to class blog: – Your PPT or Prezi on site via SlideShare – 100-word description of problem and plan • Turn in written 3-page plan via email • 35% of your grade
- 10. Next class session • Why the web: – Brief history of the internet – Shift from academia to business tool – How information travels – Browsers made all the difference – Purpose of a website/mobile site – Browser differentiation: positives & negatives