Mktg350 lecture 11182013
•Download as PPT, PDF•
1 like•242 views
This document summarizes key points about online privacy and behavioral tracking in marketing. It discusses how companies track users through cookies and browsing history to target ads. While some targeted ads may be useful, many users feel uncomfortable with unrelated third parties gathering their private information. The document outlines corporate defenses of these practices but also consumer efforts to establish regulations and controls through the FTC, browsers, and notifications. It concludes by noting upcoming class discussions will focus on establishing public policy or a digital marketing plan on this issue.
Report
Share
Report
Share
Recommended
IAB Session - Naomi Brown/FireBox, Richard Yendall/RPoints, Daniel Powel/CJ,D...
The Affiliate Marketing Council (AMC) represents the affiliate marketing industry in the UK. It works to educate people about affiliate marketing through resources like its Affiliate Marketing Handbook. It also aims to establish best practices, foster collaboration between networks, and address issues in the industry. The AMC invites speakers to meetings to provide different perspectives on topics relevant to affiliates, merchants, and agencies. It gives members a forum to discuss developments and raise specific issues to get feedback to help improve affiliate marketing programs.
Mind Your Business: Why Privacy Matters to the Successful Enterprise
The Briefing Room with Dr. Robin Bloor and HPE Security
There's no such thing as bad publicity? In the era of data breaches, that's not really true. Time and again in recent years, the mighty have fallen. And as sensitive data reaches the hands of bad guys the world over, so go the fates of customers and companies alike. That's why security is the fastest growing sector of enterprise IT today, with privacy issues front and center.
Register for this episode of The Briefing Room to hear veteran Analyst Dr. Robin Bloor explain why companies need to pay serious attention to the ever-growing importance of privacy, not just security. He'll be briefed by Jay Irwin of Teradata and Carole Murphy of HPE Security, who will demonstrate how their technologies can be combined to create a robust privacy infrastructure that allows organizations to avoid data breaches, or at least keep the data encrypted, thus avoiding the damage of a breach.
Privacy by design for startups: legal and technology
This document discusses privacy by design principles for software development. It outlines key concepts like data subjects, personal data, controllers and processors. The 7 guiding principles of privacy by design are described. Implementation considerations are given for legal issues like using third parties and technical issues like privacy policies and impact assessments. Case studies show privacy lawsuits in Israel and other countries. The challenges of ensuring privacy compliance when using providers outside the EU are also discussed.
Evans Online Privacy Quiz
The Evans Online/Social Media True-False Privacy Quiz. Let’s see how safe you really are. There are 21 questions here -- followed by the correct answers. 12 right answers is passing!! Follow us on http://evansonmarketing.com for more information on this topic.
Enterprise Data Privacy Quiz
The document is a survey that examines data privacy practices in businesses. It presents 10 questions for the reader to answer about their organization's data privacy policies and protections. It then reveals the expert answers to the same 10 questions from a survey of 99% of businesses that handle sensitive data. The expert answers provide insights into common challenges around data privacy compliance, use of security controls, concerns about privacy in the cloud, and which departments are most likely to ignore privacy policies.
Digging Deeper Into the Social Web: Social Search Semantics
This presentation was delivered on February 9, 2012 to a group of Wilred Laurier University journalism students. The presentation\'s main goals were to educate students on the pitfalls of researching online, how marketers use the web, and some possibly implications in the future of the web.
GDPR Impact to Analytics & Marketing
The document discusses the impact of GDPR, cookie laws, and intelligent tracking prevention on analytics and marketing. It provides an overview of these regulations and their purposes in protecting personal data and privacy. It then summarizes key issues they create for remarketing, programmatic advertising, and attribution modeling. The document also explores how limitations on cookie usage could affect these marketing activities and the future of digital marketing without extensive cookie usage. Recommendations include forming customer logins, leveraging on-site data, offering incentives for first-party data collection, and shifting to a model prioritizing privacy, permission and personalized experiences.
Explorers fair talk who_isincontrol_you_thealgorithm
The document discusses how algorithms and personalization filter the information people see online without their full awareness or control. It notes that over 60% of Facebook users are unaware their News Feed is algorithmically curated. The document also discusses how algorithms can potentially enhance echo chambers and ideologically segregated content exposure. Finally, it provides suggestions for tools that can increase user awareness of algorithms and help take more control over personal data and online tracking.
Recommended
IAB Session - Naomi Brown/FireBox, Richard Yendall/RPoints, Daniel Powel/CJ,D...
The Affiliate Marketing Council (AMC) represents the affiliate marketing industry in the UK. It works to educate people about affiliate marketing through resources like its Affiliate Marketing Handbook. It also aims to establish best practices, foster collaboration between networks, and address issues in the industry. The AMC invites speakers to meetings to provide different perspectives on topics relevant to affiliates, merchants, and agencies. It gives members a forum to discuss developments and raise specific issues to get feedback to help improve affiliate marketing programs.
Mind Your Business: Why Privacy Matters to the Successful Enterprise
The Briefing Room with Dr. Robin Bloor and HPE Security
There's no such thing as bad publicity? In the era of data breaches, that's not really true. Time and again in recent years, the mighty have fallen. And as sensitive data reaches the hands of bad guys the world over, so go the fates of customers and companies alike. That's why security is the fastest growing sector of enterprise IT today, with privacy issues front and center.
Register for this episode of The Briefing Room to hear veteran Analyst Dr. Robin Bloor explain why companies need to pay serious attention to the ever-growing importance of privacy, not just security. He'll be briefed by Jay Irwin of Teradata and Carole Murphy of HPE Security, who will demonstrate how their technologies can be combined to create a robust privacy infrastructure that allows organizations to avoid data breaches, or at least keep the data encrypted, thus avoiding the damage of a breach.
Privacy by design for startups: legal and technology
This document discusses privacy by design principles for software development. It outlines key concepts like data subjects, personal data, controllers and processors. The 7 guiding principles of privacy by design are described. Implementation considerations are given for legal issues like using third parties and technical issues like privacy policies and impact assessments. Case studies show privacy lawsuits in Israel and other countries. The challenges of ensuring privacy compliance when using providers outside the EU are also discussed.
Evans Online Privacy Quiz
The Evans Online/Social Media True-False Privacy Quiz. Let’s see how safe you really are. There are 21 questions here -- followed by the correct answers. 12 right answers is passing!! Follow us on http://evansonmarketing.com for more information on this topic.
Enterprise Data Privacy Quiz
The document is a survey that examines data privacy practices in businesses. It presents 10 questions for the reader to answer about their organization's data privacy policies and protections. It then reveals the expert answers to the same 10 questions from a survey of 99% of businesses that handle sensitive data. The expert answers provide insights into common challenges around data privacy compliance, use of security controls, concerns about privacy in the cloud, and which departments are most likely to ignore privacy policies.
Digging Deeper Into the Social Web: Social Search Semantics
This presentation was delivered on February 9, 2012 to a group of Wilred Laurier University journalism students. The presentation\'s main goals were to educate students on the pitfalls of researching online, how marketers use the web, and some possibly implications in the future of the web.
GDPR Impact to Analytics & Marketing
The document discusses the impact of GDPR, cookie laws, and intelligent tracking prevention on analytics and marketing. It provides an overview of these regulations and their purposes in protecting personal data and privacy. It then summarizes key issues they create for remarketing, programmatic advertising, and attribution modeling. The document also explores how limitations on cookie usage could affect these marketing activities and the future of digital marketing without extensive cookie usage. Recommendations include forming customer logins, leveraging on-site data, offering incentives for first-party data collection, and shifting to a model prioritizing privacy, permission and personalized experiences.
Explorers fair talk who_isincontrol_you_thealgorithm
The document discusses how algorithms and personalization filter the information people see online without their full awareness or control. It notes that over 60% of Facebook users are unaware their News Feed is algorithmically curated. The document also discusses how algorithms can potentially enhance echo chambers and ideologically segregated content exposure. Finally, it provides suggestions for tools that can increase user awareness of algorithms and help take more control over personal data and online tracking.
Evaluating the use of search engines and social Media today
Search engines are an essential tool for any marketer or researcher who needs to quickly find relevant information. It is no surprise that they can be used to obtain a variety of different types of data.
In the past, search engines were just a means of accessing information that had been collected and cataloged by humans. But today they are also a tool for collecting data themselves.
This presentation was given to evaluate the impact of social engines and mobile devices today.
The presentation contain idea and tips on how to live online. Google and Facebook were used as case study as they are the biggest.
Presentation was done by Simeon Bala
9jaoncloud.com.ng
publicopinion.org.ng
eBusiness Club "Demystifying the EU Cookie Law presentation, Geldards
The eBusiness Club eBiz byte seminar delivered by Julian Turner, Senior Associate Solicitor with one of the country’s leading regional law firms Geldards demystifying both the legal issues whilst offering practical advice on how to implement effective solutions.
Why understanding your customer is key to getting through the personalization...
- The document discusses how online personalization through services like Google, Bing, Facebook and Twitter is increasingly tailored for each individual user based on search history, connections, location and other personal data.
- It provides tips for breaking through this personalization filter to reach target audiences, such as creating detailed personas, developing relevant content, optimizing for sharing and recommendation, and measuring effectiveness.
- The level of personalization is predicted to increase further, with search engines able to predict questions and answer without queries as they gain more information about individual users over time.
Online marketing and data analytics
The document discusses various online marketing strategies and data analytics techniques. It covers common marketing strategies like SEO, SMO, paid advertising (PPC, CPM), email marketing, article marketing/PR, and video. It then provides more details on SEO, SMO, paid advertising, and CPA marketing. The document concludes by discussing different analytics tools and techniques like web analytics, brand monitoring, eye tracking, click tracking, and the future of digital marketing focusing on search, blogs, mobile, and replacing email marketing.
DMA North: Legal Update
This document provides information about an upcoming DMA North Legal Update event, including details about the agenda, speakers, and topics to be covered. The event will discuss legal issues surrounding cookies, data protection, postal affairs, and other hot industry topics. Speakers will cover the EU cookie law requirements, how to obtain user consent, and the potential impacts of stricter privacy regulations. The document also provides contact information for the DMA.
DMA North: The DMA legal update
This document provides information about an upcoming DMA North Legal Update event, including the agenda, speakers, and contact details. The event will cover topics like the new EU cookie law, data protection regulation, postal affairs, and industry issues. Speakers will discuss how to comply with the cookie law by the May 26th deadline, the proposed EU data protection regulation, and its potential impacts. The agenda also includes sessions on hot legal topics, a coffee break, and a panel debate.
Georgetown University Guest lecture on SEO and online marketing
April 7th. Guest Lecture on SEO and online marketing at Georgetown University's Digital Marketing class, a part of the Masters in Public Relations and Corporate Communications program.
Embed
IHG should take three actions to continue effective online marketing amidst growing privacy concerns:
1) Innovate new targeting technologies like IP zones and maximize first-party data. Rely on action-based targeting instead of cookie-based tracking.
2) Incentivize users to self-identify by understanding their motivations and putting a value on positive behaviors.
3) Mobilize location-based marketing by leveraging features in social apps and emerging technologies like NFC, as mobile bookings are increasing. Privacy issues will need addressing but consumers demand contextual understanding.
Media Kitchen - The Cookieless Future
The cookiepocalypse is coming and third-party cookies' reign over the web will come to a close. Are you ready for a cookieless future? This presentation from Media Kitchen explores why cookies are crumbling, the resulting impact across the ecosystem, and early steps advertisers can take to prepare.
[Webinar] How the Cookie Crumbled: Preparing for a Time without Third-Party C...
The loss of third-party cookies is rewriting the rules of digital marketing. Companies will have to rethink everything from ad spend and attribution to consumer privacy and measuring ROI. But not to worry – there are key ways to prepare for third-party cookie loss and it starts with first-party data.
Discover how switching to a first-party data strategy now will help you not only prepare for the loss of third-party cookies but also deliver more meaningful customer experiences. You’ll learn:
- How crumbling third-party cookies will affect your organization
- How brands can equip their internal teams to manage the upcoming change
- Tools that enable brands to become browser independent
- Tips to understand how to best collect, store and use your data
You can view the on-demand session on our website in our Resource Hub
Do Not Track vs. Affiliate Marketing
As do not track (DNT) continues to gain steam, the affiliate marketing industry needs to consider the impact upon its business model if DNT should be become a reality and widely adopted.
Targeted Advertisements & Privacy
Contents
Targeted Advertisements Definition
Who Makes It?
How they make it?
How Targeted Ads Work Video
What are The Targeted Advertisements advantages?
What are The Targeted Advertisements disadvantages?
How The Targeted Advertisements Connected with User Privacy?
What are the simple ways to avoid targeted ads?
Statistics
References
Global Data Privacy Regulation
The document provides an overview of key aspects of the General Data Protection Regulation (GDPR) for web developers. It discusses GDPR requirements around personal data, privacy by design, cookies, and privacy notices. The GDPR strengthens data protection for all individuals within the EU and emphasizes transparency about how personal data is collected and used. It requires companies to implement privacy-by-design, obtain consent for data uses, provide privacy notices, and give users control and access to their personal information. The document advises web developers to carefully consider their role in collecting, storing, and processing personal data in accordance with GDPR principles and requirements.
06 GoMeasure (sg and kl) - measuring social - john jersin - google
John Jersin, Google Analytics Product Manager, walks through Google Analytics' new social plugin tracking capabilities and success stories. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
DMA Cookies update
The presentation provided guidance on obtaining consent for cookies and similar technologies on mobile devices and across various mobile marketing channels. It emphasized being open and transparent about data collection practices, seeking opt-in consent from users given the personal nature of mobile devices, and considering future activities. While the regulations apply to mobile in the same way as desktop, the Information Commissioner's Office will take a sympathetic approach to compliance as long as organizations are working to resolve any issues.
Content, Control and Socially Networked Media
Presentation on consequences of deep linking, social networking, curatorial audiences, and behavioral advertising
A-Z Guide to Cookie Consent and Cookie Laws Around the World.pdf
This document provides an overview of cookie consent and compliance with cookie laws around the world. It discusses what cookie consent is, the different types of cookies and technologies that collect data, how to implement cookie consent on a website, dos and don'ts of cookie banners, penalties for non-compliance, and how a consent management platform can help businesses easily achieve compliance.
Iconuk 2016 - IBM Connections adoption Worst practices!
Regardless if you've implemented IBM Connections, are considering it or in the middle of the planning stages - there are wrong (and right) turns to take at every step. Join Femke to learn about misconceptions and tribulations others have faced while striving to become a socially enabled company. Hear about real World examples and often funny anecdotes from the trenches of adoption to show you how NOT to do it and giving you tips on how to do it better along the way.
Walk away with a grasp on what to focus on to make a success out of your IBM Connections environment.
Local Search in 2023 - Must-Know and Must-Do Tactics
In this session, renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for 2023. These included various impacts of algorithm updates and effects in 2022 and the role of Google AI in local search. They highlighted the different types of content that will engage users in local search using hyperlocal experience and also they shared other must-have solutions for local search presence within a marketing plan. The deck and webinar video are now available.
Local Search in 2023: Must-Know and Must-Do Tactics
In this session, renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for 2023. These included various impacts of algorithm updates and effects in 2022 and the role of Google AI in local search. They highlighted the different types of content that will engage users in local search using hyperlocal experience and also they shared other must-have solutions for local search presence within a marketing plan.
Mktg350 lecture 11132013
The document outlines an agenda for an online and new media marketing class that focuses on ethics. It discusses various ethical issues in online marketing like email spam, misleading offers, fraud, and information theft. It also covers relevant laws regarding these topics. Examples of unethical practices are provided like hacking, misappropriating data, deceptive practices, and invading privacy. The document emphasizes the importance of being transparent, providing value to customers, and not misleading audiences in online marketing. It concludes by asking students to consider how they will approach ethics moving forward.
Mktg350 lecture 11062013
This document discusses engagement in online and new media marketing. It defines engagement as getting people to talk about a product or brand and interact directly by commenting or attending events. Engagement is important for several reasons like increasing sales and understanding customer wants. Key metrics for measuring engagement include time on site, social media following growth, response to content, referrals and shares. The document provides examples for calculating engagement rates from social media posts and comparing rates over time. It also discusses factors that can undermine engagement.
More Related Content
Similar to Mktg350 lecture 11182013
Evaluating the use of search engines and social Media today
Search engines are an essential tool for any marketer or researcher who needs to quickly find relevant information. It is no surprise that they can be used to obtain a variety of different types of data.
In the past, search engines were just a means of accessing information that had been collected and cataloged by humans. But today they are also a tool for collecting data themselves.
This presentation was given to evaluate the impact of social engines and mobile devices today.
The presentation contain idea and tips on how to live online. Google and Facebook were used as case study as they are the biggest.
Presentation was done by Simeon Bala
9jaoncloud.com.ng
publicopinion.org.ng
eBusiness Club "Demystifying the EU Cookie Law presentation, Geldards
The eBusiness Club eBiz byte seminar delivered by Julian Turner, Senior Associate Solicitor with one of the country’s leading regional law firms Geldards demystifying both the legal issues whilst offering practical advice on how to implement effective solutions.
Why understanding your customer is key to getting through the personalization...
- The document discusses how online personalization through services like Google, Bing, Facebook and Twitter is increasingly tailored for each individual user based on search history, connections, location and other personal data.
- It provides tips for breaking through this personalization filter to reach target audiences, such as creating detailed personas, developing relevant content, optimizing for sharing and recommendation, and measuring effectiveness.
- The level of personalization is predicted to increase further, with search engines able to predict questions and answer without queries as they gain more information about individual users over time.
Online marketing and data analytics
The document discusses various online marketing strategies and data analytics techniques. It covers common marketing strategies like SEO, SMO, paid advertising (PPC, CPM), email marketing, article marketing/PR, and video. It then provides more details on SEO, SMO, paid advertising, and CPA marketing. The document concludes by discussing different analytics tools and techniques like web analytics, brand monitoring, eye tracking, click tracking, and the future of digital marketing focusing on search, blogs, mobile, and replacing email marketing.
DMA North: Legal Update
This document provides information about an upcoming DMA North Legal Update event, including details about the agenda, speakers, and topics to be covered. The event will discuss legal issues surrounding cookies, data protection, postal affairs, and other hot industry topics. Speakers will cover the EU cookie law requirements, how to obtain user consent, and the potential impacts of stricter privacy regulations. The document also provides contact information for the DMA.
DMA North: The DMA legal update
This document provides information about an upcoming DMA North Legal Update event, including the agenda, speakers, and contact details. The event will cover topics like the new EU cookie law, data protection regulation, postal affairs, and industry issues. Speakers will discuss how to comply with the cookie law by the May 26th deadline, the proposed EU data protection regulation, and its potential impacts. The agenda also includes sessions on hot legal topics, a coffee break, and a panel debate.
Georgetown University Guest lecture on SEO and online marketing
April 7th. Guest Lecture on SEO and online marketing at Georgetown University's Digital Marketing class, a part of the Masters in Public Relations and Corporate Communications program.
Embed
IHG should take three actions to continue effective online marketing amidst growing privacy concerns:
1) Innovate new targeting technologies like IP zones and maximize first-party data. Rely on action-based targeting instead of cookie-based tracking.
2) Incentivize users to self-identify by understanding their motivations and putting a value on positive behaviors.
3) Mobilize location-based marketing by leveraging features in social apps and emerging technologies like NFC, as mobile bookings are increasing. Privacy issues will need addressing but consumers demand contextual understanding.
Media Kitchen - The Cookieless Future
The cookiepocalypse is coming and third-party cookies' reign over the web will come to a close. Are you ready for a cookieless future? This presentation from Media Kitchen explores why cookies are crumbling, the resulting impact across the ecosystem, and early steps advertisers can take to prepare.
[Webinar] How the Cookie Crumbled: Preparing for a Time without Third-Party C...
The loss of third-party cookies is rewriting the rules of digital marketing. Companies will have to rethink everything from ad spend and attribution to consumer privacy and measuring ROI. But not to worry – there are key ways to prepare for third-party cookie loss and it starts with first-party data.
Discover how switching to a first-party data strategy now will help you not only prepare for the loss of third-party cookies but also deliver more meaningful customer experiences. You’ll learn:
- How crumbling third-party cookies will affect your organization
- How brands can equip their internal teams to manage the upcoming change
- Tools that enable brands to become browser independent
- Tips to understand how to best collect, store and use your data
You can view the on-demand session on our website in our Resource Hub
Do Not Track vs. Affiliate Marketing
As do not track (DNT) continues to gain steam, the affiliate marketing industry needs to consider the impact upon its business model if DNT should be become a reality and widely adopted.
Targeted Advertisements & Privacy
Contents
Targeted Advertisements Definition
Who Makes It?
How they make it?
How Targeted Ads Work Video
What are The Targeted Advertisements advantages?
What are The Targeted Advertisements disadvantages?
How The Targeted Advertisements Connected with User Privacy?
What are the simple ways to avoid targeted ads?
Statistics
References
Global Data Privacy Regulation
The document provides an overview of key aspects of the General Data Protection Regulation (GDPR) for web developers. It discusses GDPR requirements around personal data, privacy by design, cookies, and privacy notices. The GDPR strengthens data protection for all individuals within the EU and emphasizes transparency about how personal data is collected and used. It requires companies to implement privacy-by-design, obtain consent for data uses, provide privacy notices, and give users control and access to their personal information. The document advises web developers to carefully consider their role in collecting, storing, and processing personal data in accordance with GDPR principles and requirements.
06 GoMeasure (sg and kl) - measuring social - john jersin - google
John Jersin, Google Analytics Product Manager, walks through Google Analytics' new social plugin tracking capabilities and success stories. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
DMA Cookies update
The presentation provided guidance on obtaining consent for cookies and similar technologies on mobile devices and across various mobile marketing channels. It emphasized being open and transparent about data collection practices, seeking opt-in consent from users given the personal nature of mobile devices, and considering future activities. While the regulations apply to mobile in the same way as desktop, the Information Commissioner's Office will take a sympathetic approach to compliance as long as organizations are working to resolve any issues.
Content, Control and Socially Networked Media
Presentation on consequences of deep linking, social networking, curatorial audiences, and behavioral advertising
A-Z Guide to Cookie Consent and Cookie Laws Around the World.pdf
This document provides an overview of cookie consent and compliance with cookie laws around the world. It discusses what cookie consent is, the different types of cookies and technologies that collect data, how to implement cookie consent on a website, dos and don'ts of cookie banners, penalties for non-compliance, and how a consent management platform can help businesses easily achieve compliance.
Iconuk 2016 - IBM Connections adoption Worst practices!
Regardless if you've implemented IBM Connections, are considering it or in the middle of the planning stages - there are wrong (and right) turns to take at every step. Join Femke to learn about misconceptions and tribulations others have faced while striving to become a socially enabled company. Hear about real World examples and often funny anecdotes from the trenches of adoption to show you how NOT to do it and giving you tips on how to do it better along the way.
Walk away with a grasp on what to focus on to make a success out of your IBM Connections environment.
Local Search in 2023 - Must-Know and Must-Do Tactics
In this session, renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for 2023. These included various impacts of algorithm updates and effects in 2022 and the role of Google AI in local search. They highlighted the different types of content that will engage users in local search using hyperlocal experience and also they shared other must-have solutions for local search presence within a marketing plan. The deck and webinar video are now available.
Local Search in 2023: Must-Know and Must-Do Tactics
In this session, renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for 2023. These included various impacts of algorithm updates and effects in 2022 and the role of Google AI in local search. They highlighted the different types of content that will engage users in local search using hyperlocal experience and also they shared other must-have solutions for local search presence within a marketing plan.
Similar to Mktg350 lecture 11182013 (20)
Evaluating the use of search engines and social Media today
Evaluating the use of search engines and social Media today
eBusiness Club "Demystifying the EU Cookie Law presentation, Geldards
eBusiness Club "Demystifying the EU Cookie Law presentation, Geldards
Why understanding your customer is key to getting through the personalization...
Why understanding your customer is key to getting through the personalization...
Georgetown University Guest lecture on SEO and online marketing
Georgetown University Guest lecture on SEO and online marketing
[Webinar] How the Cookie Crumbled: Preparing for a Time without Third-Party C...
[Webinar] How the Cookie Crumbled: Preparing for a Time without Third-Party C...
06 GoMeasure (sg and kl) - measuring social - john jersin - google
06 GoMeasure (sg and kl) - measuring social - john jersin - google
A-Z Guide to Cookie Consent and Cookie Laws Around the World.pdf
A-Z Guide to Cookie Consent and Cookie Laws Around the World.pdf
Iconuk 2016 - IBM Connections adoption Worst practices!
Iconuk 2016 - IBM Connections adoption Worst practices!
Local Search in 2023 - Must-Know and Must-Do Tactics
Local Search in 2023 - Must-Know and Must-Do Tactics
Local Search in 2023: Must-Know and Must-Do Tactics
Local Search in 2023: Must-Know and Must-Do Tactics
More from lkirkman
Mktg350 lecture 11132013
The document outlines an agenda for an online and new media marketing class that focuses on ethics. It discusses various ethical issues in online marketing like email spam, misleading offers, fraud, and information theft. It also covers relevant laws regarding these topics. Examples of unethical practices are provided like hacking, misappropriating data, deceptive practices, and invading privacy. The document emphasizes the importance of being transparent, providing value to customers, and not misleading audiences in online marketing. It concludes by asking students to consider how they will approach ethics moving forward.
Mktg350 lecture 11062013
This document discusses engagement in online and new media marketing. It defines engagement as getting people to talk about a product or brand and interact directly by commenting or attending events. Engagement is important for several reasons like increasing sales and understanding customer wants. Key metrics for measuring engagement include time on site, social media following growth, response to content, referrals and shares. The document provides examples for calculating engagement rates from social media posts and comparing rates over time. It also discusses factors that can undermine engagement.
Mktg350 lecture 11042013
This document discusses engagement in online marketing. It defines engagement as getting people to interact with a brand through talking about the product, commenting on social media, attending events, and providing feedback. Engagement is important because it makes people feel good and widens a company's sales force by having customers promote the brand. While similar to sales, engagement includes spectators and fans in addition to participants. The document provides tips for creating engagement like having a product people care about, communication channels to engage through, and a reason to continue engaging. It also discusses the value of influencers and feedback in engagement.
Mktg350 lecture 10302013
The document outlines the agenda for an online and new media marketing class. It includes demos on demographics of online users including men, women and other groups. Students will present blog posts on what women and men do online and guidelines for identifying audience segments. Presentations of digital marketing plans are due on December 12th and must be 5 minutes with slides provided in advance. The document then provides statistics and charts on internet users globally and in the US based on age, education, income, race, location and other factors. It examines usage of social media like LinkedIn and Twitter and discusses online activities of men and women. The next class will include a quiz and discussion on engagement and how location, timing and relevance impact it.
Mktg350 lecture 10212013
This document outlines the agenda for an online and new media class. It includes a quiz, reading assignment on audience analysis, and discussions on website, campaign and mobile analytics. Key performance indicators like clicks, impressions, leads and conversions are also mentioned. Students will present their digital marketing plans in class and review blog posts on mobile websites and overcoming banner blindness. Metrics for measuring website success like traffic, visits, bounce rate and user location are defined. The next class will include a reading on usability, tracking the sales funnel, audience segmentation and blog post reviews.
Mktg350 lecture 10232013
This document outlines the agenda for an online and new media class. It includes discussions on tracking sales funnels and audience segmentation. Students will review blog posts on identifying audience segments and setting goals in Google Analytics. The document notes a correction to the due date for digital marketing plan presentations. It also recaps a reading on usability and discusses back-end analytics goal setting. Key areas covered include the differences between macro and micro goals, learning from conversion rates, and multi-flow channel reports. The document concludes with reviewing students' blog posts and outlining the next class session.
Mktg350 lecture 10162013
This document outlines the agenda for a class on online and new media. It includes a discussion on search engine marketing and a review of two blog posts. The reading assignment is a chapter on search analytics that discusses key concepts like search queries, click-through rates, and using analytics tools in marketing plans. The discussion section covers the differences between search engine optimization and search engine marketing, and how SEM works through paid search results and organic rankings. Tools for SEM like keyword lists, landing pages, and analytics are also mentioned.
Mktg350 lecture 10142013
This document provides an agenda for an online and new media class. The topics to be covered include a quiz, class evaluation, reading assignment on search analytics, and a discussion on search engine optimization. A class evaluation survey link is also provided. The reading assignment asks students to identify key takeaways from the chapter and how search analysis tools could be used in a digital marketing plan. The discussion section defines search engine optimization, what it is and is not, and how marketers can use SEO including considering keywords and user experience. Methods for monitoring SEO are also outlined.
Mktg350 lecture 09302013
The document provides an agenda for an online and new media class that includes discussing chapters from an analytics textbook, preparing for a digital marketing plan project, and what information is needed about a company to create an effective digital marketing plan. It also reviews key points from the textbook chapter on social media listening and engagement tools and outlines the requirements for the digital marketing plan assignment, including writing summaries, presentations, and a written marketing plan.
Mktg350 lecture 10022013
This document provides an overview and agenda for an online and new media marketing class. It discusses reviewing a chapter on communication campaigns, defining the scope of a marketing plan project, and a 7-point structure for the marketing plans, including planning, reach, act, convert, engage, resources, and measurement. The assignment is for students to create a 3-page written marketing plan and presentation on their plan for a company.
Mktg350 lecture 09252013
The document discusses concepts related to user interface design for digital marketing. It summarizes key points from chapters in two textbooks about navigation, user experience, and persuasion. The rest of the document covers topics like A/B testing, persuasive design, and using user comments. It provides examples of what can be tested and lessons learned from testing. The document concludes with assigning blog post topics on persuasive design and reviews, and outlines the agenda for the next class.
Mktg350 lecture 09232013
This document discusses concepts for creating a good user interface and user experience on websites. It covers topics like designing for scanning, simplifying choices, using sitemaps to organize content and navigation, understanding who users are and what interfaces are. The document also discusses techniques like heat mapping and A/B testing to analyze user behavior on websites and identify areas for improvement. The overall goal is to make websites easy to use so visitors can easily find what they are looking for and complete desired actions like making purchases.
Mktg350 lecture 09182013
The document discusses various digital marketing tools including mobile analytics, ecommerce trends, payment systems, and sales funnels. It provides key details about mobile analytics metrics like device types and location-based apps. Ecommerce has grown significantly with online sales reaching $1.298 trillion worldwide and mobile accounting for 11% of US retail ecommerce in 2012. Payment systems for ecommerce include credit cards, PayPal, and Bitcoin, with issues like transaction costs and security. The sales funnel concept is introduced by providing an example conversion rate from site visitors to completed purchases. Students are then asked to review and analyze blog posts on topics related to choosing an ecommerce system, optimizing landing pages, and the effectiveness of text ads.
Mktg350 lecture 09112013
This document provides an agenda and overview for an online and new media marketing class. It discusses upcoming assignments which include reading blog posts on whether email still works as a marketing tool and how to use Pinterest. It also summarizes key points about analytics metrics and goals. Finally, it outlines several popular digital marketing tools for social media, deals, and video along with system requirements and characteristics. The next class will include a quiz, reading assignment, reviewing blog posts, and covering additional tools and a guest speaker.
Mktg350 lecture 09092013
The document outlines various digital marketing tools including websites, blogs, search, email, and automated marketing tools. Websites and blogs are used for one-to-many communication, allowing businesses to communicate with and provide information to audiences. Search enables a form of filtered two-way communication by connecting businesses with relevant customers. Email is also a one-to-many communication channel, while automated marketing tools can facilitate manufactured two-way communication through scheduled follow-up messages. The document provides examples and discusses the communication models supported by each tool.
Mktg350 lecture 09052013
This document provides an overview and comparison of advertising and social media as communication pathways in marketing. It discusses the history of advertising from ancient Egypt through the 1900s. Advertising traditionally involved one-way communication controlled by advertisers, while social media allows for multi-pathway communication and immediate feedback. The document emphasizes that authenticity matters more in social media, and provides tips for marketers to be more authentic online such as writing clearly, using customer sources for credibility, and responding constructively to feedback. It notes costs have shifted from direct advertising to indirect social media costs. The next session topics are also outlined.
Mktg350 lecture 08282013
The document discusses best practices for writing content for the web. It recommends keeping writing short and scannable by using verbs first, descriptive linking, and images. Key points include removing unnecessary words, using a sharp title to grab attention, and keeping paragraphs short using clear and active language. Images and links should enhance rather than distract from the content. Abbreviations should be explained the first time. The document then provides instruction on using the class blog site, including how to write and publish posts, add links and images, and select category tags.
Mktg350 lecture 08192013
This document provides an introduction and overview for an online and new media marketing class. It outlines the following key points:
- The instructor has 20 years of experience in traditional and digital marketing.
- The class will cover topics like digital media channels, writing for online audiences, analytics, digital marketing ethics, and planning a digital campaign.
- Students will complete two blog posts and 12 weekly quizzes that make up 40% and 25% of the grade respectively.
- A marketing plan project, which includes a presentation and written plan, will make up the remaining 35% and is due at the end of the semester.
Mktg350 lecture 08212013
The document provides a history of the internet from the 1960s to present day. It discusses three key ideas:
1) Packet switching and how it enabled data to be routed through multiple paths, making the network faster and more robust.
2) The value of decentralization in networking.
3) The shift from academic and research networks to commercial use as access expanded, protocols aligned, and internet service providers emerged in the late 1980s/1990s.
More from lkirkman (19)
Recently uploaded
Choosing The Best AWS Service For Your Website + API.pptx
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
5th LF Energy Power Grid Model Meet-up Slides
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
TrustArc Webinar - 2024 Global Privacy Survey
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Operating System Used by Users in day-to-day life.pptx
Dive into the realm of operating systems (OS) with Pravash Chandra Das, a seasoned Digital Forensic Analyst, as your guide. 🚀 This comprehensive presentation illuminates the core concepts, types, and evolution of OS, essential for understanding modern computing landscapes.
Beginning with the foundational definition, Das clarifies the pivotal role of OS as system software orchestrating hardware resources, software applications, and user interactions. Through succinct descriptions, he delineates the diverse types of OS, from single-user, single-task environments like early MS-DOS iterations, to multi-user, multi-tasking systems exemplified by modern Linux distributions.
Crucial components like the kernel and shell are dissected, highlighting their indispensable functions in resource management and user interface interaction. Das elucidates how the kernel acts as the central nervous system, orchestrating process scheduling, memory allocation, and device management. Meanwhile, the shell serves as the gateway for user commands, bridging the gap between human input and machine execution. 💻
The narrative then shifts to a captivating exploration of prominent desktop OSs, Windows, macOS, and Linux. Windows, with its globally ubiquitous presence and user-friendly interface, emerges as a cornerstone in personal computing history. macOS, lauded for its sleek design and seamless integration with Apple's ecosystem, stands as a beacon of stability and creativity. Linux, an open-source marvel, offers unparalleled flexibility and security, revolutionizing the computing landscape. 🖥️
Moving to the realm of mobile devices, Das unravels the dominance of Android and iOS. Android's open-source ethos fosters a vibrant ecosystem of customization and innovation, while iOS boasts a seamless user experience and robust security infrastructure. Meanwhile, discontinued platforms like Symbian and Palm OS evoke nostalgia for their pioneering roles in the smartphone revolution.
The journey concludes with a reflection on the ever-evolving landscape of OS, underscored by the emergence of real-time operating systems (RTOS) and the persistent quest for innovation and efficiency. As technology continues to shape our world, understanding the foundations and evolution of operating systems remains paramount. Join Pravash Chandra Das on this illuminating journey through the heart of computing. 🌟
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays, June 2024 with Maria Copot 20
Fueling AI with Great Data with Airbyte Webinar
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Digital Marketing Trends in 2024 | Guide for Staying Ahead
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Generating privacy-protected synthetic data using Secludy and Milvus
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Trusted Execution Environment for Decentralized Process Mining
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Introduction of Cybersecurity with OSS at Code Europe 2024
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
A Comprehensive Guide to DeFi Development Services in 2024
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
Skybuffer SAM4U tool for SAP license adoption
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
AWS Cloud Cost Optimization Presentation.pptx
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Recently uploaded (20)
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
Operating System Used by Users in day-to-day life.pptx
Operating System Used by Users in day-to-day life.pptx
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Trusted Execution Environment for Decentralized Process Mining
Trusted Execution Environment for Decentralized Process Mining
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
Deep Dive: Getting Funded with Jason Jason Lemkin Founder & CEO @ SaaStr
Deep Dive: Getting Funded with Jason Jason Lemkin Founder & CEO @ SaaStr
Mktg350 lecture 11182013
- 1. Online & New Media Marketing SNC-MKTG350 November 18, 2013
- 2. Tonight’s Agenda: Privacy • Quiz • Class Discussion: – Privacy in online marketing • Behavioral tracking • Impact of privacy • Our responsibilities as online marketers
- 3. How do they track you? • Cookies – Other sites you visited and purchased at – Browsing history • Behavioral targeting
- 4. How do they track you? http://live.wsj.com/video/how-advertisers-use-internet-cookies-to-trackyou/92E525EB-9E4A-4399-817D-8C4E6EF68F93.html#!92E525EB-9E4A-4399817D-8C4E6EF68F93
- 5. Cookies and Super Cookies • Piece of data left on your computer other sites can recognize to deliver specific info • Can be removed by users • Can be blocked by browsers • Flash provides means to “regenerate” a removed cookie (2011)
- 8. Privacy Parties • First Party Online Behavioral Advertising: – Company you have a direct relationship with looks at history to offer some additional product/service – Generally acceptable • Third Party Online Behavioral Advertising: – An unrelated site gathers info about sites visited – Generate ads in response to your path – Use cookies
- 9. Why do companies do this? • Make money by predicting what you’ll buy next and selling it to you • Make money by selling your information so someone else can sell to you
- 10. Is this OK? What do you think?
- 11. Public Opinion “If I found out Facebook was sending me ads for political candidates based on my profile information, I would be angry.” •47% strongly agreed •38% agreed (Annenberg School for Communications study, July 2012)
- 12. Public Opinion “86% of Americans do not want political campaigns to tailor advertisements to their interests.” •Regarding ads that are tailored: 61% •Discounts tailored to interests: 46% (Annenberg School for Communications study, July 2012)
- 13. OBA can be good Tailored ads Tailored discounts Desire for relevant ads/discounts based on real-life scenarios 53% 86% Source: Consumer Attitudes Toward Relevant Online Behavioral Advertising: Crucial Evidence in the Privacy Debates, 2102
- 14. Corporate Defense • “we only collect data in aggregate” • “we’re providing a service to the consumer providing them with relevant advertising” • “we’re providing a service to companies to help them place advertising more efficiently.”
- 15. Who owns what? • Facebook has a license to use your content in any way it sees fit, with a license that goes beyond operating the service in its current form. • Facebook can transfer or sub-license its rights over a user’s content to another company or organization if needed. • Could use that content to deceptively suggest your friend “Likes” something to influence you.
- 16. Who owns what? • Facebook’s license does not end upon the deactivation or deletion of a user’s account • Content is only released from this license once all other users that have interacted with the content have also broken their ties with it – for example, a photo or video shared or tagged with a group of friends
- 17. Consumer Defenses • FTC is proposing regulations – Limit sales of business lists – Regulations on collection • Asking advertisers to provide notification • Asking browsers to allow preferences, blocking and opt-outs
- 18. Next session: • We decide: – Public Policy or – International Digital Marketing • Week of Nov 22: No class/Thanksgiving • Week of Dec 2: Workshop your plans in class • Dec 16: Final presentations
Editor's Notes
- Let’s say I had some notes here.