The document discusses several theories related to human behavior: 1. The Theory of Reasoned Action posits that behavioral intentions and behaviors are influenced by attitudes and subjective norms. It aims to explain the variance between attitudes and behaviors. 2. The Theory of Planned Behavior builds upon the Theory of Reasoned Action by adding the construct of perceived behavioral control to account for non-volitional behaviors. It suggests that perceived behavioral control, along with attitudes and subjective norms, influence behavioral intentions and behaviors. 3. Self-Efficacy Theory focuses on an individual's belief in their own ability to successfully perform a behavior or task. This psychological attribute, along with physical attributes, may impact behaviors over and above attitudes and

1. Theory of Reasoned Action Theory of Planned Behaviour MKT4025

3. Social Attribution Theory

4. really simplistically put... Attitudes Norms Behaviour (maybe)

7. Theory of Reasoned Action Behavioural beliefs Evaluation of behavioural outcomes Attitude towards behaviour Normative beliefs Motivation to comply Subjective norms Behaviour Attitudes Soc. Norms =?

9. Theory of Reasoned Action Behavioural beliefs Evaluation of behavioural outcomes Attitude towards behaviour Normative beliefs Motivation to comply Subjective norms Behavioural intention Behaviour Fischbein 1966

12. Theory of Planned Behaviour Behavioural beliefs Evaluation of behavioural outcomes Attitude towards behaviour Normative beliefs Motivation to comply Subjective norms Behavioural intention Behaviour Ajzen & Fischbein Control beliefs Perceived power Perceived behavioural control

13. Or (newer version) Aizen, 2006 Behavioural Beliefs Attitude toward the behaviour Normative Beliefs Subjective Norm Control Beliefs Perceived behavioural control Intention Behaviour Actual behavioural control