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Budgeting In Public Relations

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Stephan Dahl
Stephan Dahl

This document outlines a marketing plan for Apple to promote the iMac as the center of the digital lifestyle. The plan includes strategies like participation in exhibitions focused on music, video, and photography; feature articles and contests showcasing work created on Macs; roadshows centered around music festivals; cooperation with TV shows; local workshops on digital photography; and school workshops before students go to university. Evaluation will be done through participant questionnaires, pre- and post-polls, and sales figures in areas with seminars.

Economy & FinanceBusiness
1 of 30
Budgeting
Reasons for budgeting ,[object Object],[object Object],[object Object],[object Object],[object Object]
Four major elements ,[object Object],[object Object],[object Object],[object Object]
Making the estimate… ,[object Object]
secondly ,[object Object]
thirdly ,[object Object]
Finally ,[object Object]
Budgeting: ,[object Object],[object Object]
PPBS ,[object Object]
PPBS ,[object Object],[object Object]
Overall PPBS ,[object Object],[object Object]
Overall PPBS ,[object Object],[object Object],[object Object],[object Object]
Project PPBS ,[object Object],[object Object],[object Object]
Project PPBS ,[object Object],[object Object],[object Object],[object Object]
ZBB ,[object Object]
Apple Case
Current Situation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Publics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Messages ,[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object]
Strategies/Tactics ,[object Object]
Strategies/Tactics ,[object Object],[object Object]
Strategies/Tactics ,[object Object]
Strategies/Tactics ,[object Object]
Strategies/Tactics ,[object Object]
Strategies/Tactics ,[object Object]
Leaflets ,[object Object]
Evaluation ,[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object]

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Budgeting In Public Relations

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