How to effectively use Pinterest
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How to Create a Cohesive Social Media Marketing Plan
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Taming the Beast (Pro Hacks for Faster, Better Content Creation)
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How to Deliver a Winning Influencer Marketing Pitch
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Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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With Regards
Gokila digital marketer
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2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
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How to effectively use Pinterest
- 1. MCDOWELL DIGITAL MEDIA, INC. How to effectively use Pinterest
- 2. Today's Discussion A Pinterest Overview Inspired Shopping Performance Best Practices Moving Forward Kahoots
- 3. Pinterest is a platform that gives you ROI: Return on inspiration. - THE PINTEREST TEAM WHATISPINTEREST?
- 4. The destination for inspiration Nearly all searches are unbranded. Pinterest users come to discover. THEBEGINNINGOFTHEJOURNEY
- 5. Pinterest is 'personal media' THE HAPPY CORNER OF THE INTERNET A positive experience because users come with a dream. SEARCH VS DISCOVERY A visual search engine with inspiring results. PERSONAL VS SOCIAL A mood-board for projects the user wants to embark on.
- 6. 75% pins come from brands and 83% Pinterest users make purchases based on pins they have seen.
- 7. How do we keep up? 'INSPIRED SHOPPING'
- 8. WHO USES PINTEREST? Pinterest users are typically ‘planners’ who make meaningful purchases. WHAT IS RELEVANT ON PINTEREST? o Food & recipes o Interiors & renovations o Travel & tourism o Fashion & beauty
- 9. Visual search 51% CONSUMERS USE VISUAL SEARCH The mood-board layout of a Pinterest search results page is immediately more intuitive to use visual search to buy products that we choose for their aesthetic properties e.g. fashion, home design and even ingredients.
- 11. Pinterest stories MULTIPLE PAGES OF IMAGES & TEXTS This works well for recipes and tutorials, and would be ideal for promoting more substantial guides and content assets..
- 12. PERFORMANCE & MEASUREMENT Proving yourself on Pinterest.
- 13. What are the facts? 48% Value is not calculated in last click. 2X Stronger than other social platforms. 1.3X Stronger than traditional search.
- 14. FULL FUNNEL ALWAYS ON 365 Prospecting & shopping campaigns. SEASONAL TRENDS & MOMENTS Targeting & format mix. BIG ACTIVATIONS & TENT POLES Video & Awareness.
- 15. IN PLATFORM ENGAGEMENTS Saves correlate with sales. PINTEREST TAG Track conversions and various touchpoints of the user journey. GOOGLE ANALYTICS 65% pinners travel across device, so configure Analytics accordingly. How to measure ROI
- 16. CREATING DEMANDMcKinseyStudy Purchases come from a users' initial considerations.
- 17. HIGHAFFINITY+LOWACTIVITY=HIGHOPPORTUNITY To get the best possible traction from your pins, identify queries where there is a high affinity and low level of activity. Best practices
- 19. 105 DAYS The average lifespan of a pin. 40+ PINS Needed for a board to be in the spotlight. MIX & MATCH Combine your own content with others'.
- 20. ORGANIC SOCIAL Moving Forward PINTEREST FOR CLIENTS PAID SOCIAL MEASURING SUCCESS
- 21. USING PINTEREST FOR VISUAL SEARCH LIFESTYLE IMAGERY & TAGGED PRODUCTS 'HOW TO' CONTENT & STYLE GUIDES McDowellDigital Media,Inc.|202) Interiors, food & fashion