3. Core competency: Mobile Advertising Product / Solution: Mobile ad network Domain / Vertical: Medium, Mobile and Internet Target markets: Advertisers and Publishers (Mobile WAP Sites) across geographies USP: The mKhoj edge Scale: We have the experience of implementing 100s of campaigns and serving 2 billion + impressions on mobile phones. We work for 400+ publishers globally and manage client campaigns. This makes our team most experienced in conceptualizing, creating and delivering mobile advertising campaigns. Precision Targeting : mkhoj's advanced targeting technology allows brands to reach precisely their TG and hence reduce the media spillage. IT not only improves the desired ROI but also helps the client get more out of their money. Advanced Analytics : mKhoj leverages the power of analytics to track, measure and improve each of the campaign that we deliver. mKhoj

4. Plans for growth / expansion: mKhoj is one of the largest global ad network. We are currently present in over 15 countries (SEA Region and Africa ), we plan to explore more geographies in coming days. How does the product / solution scale with growing demands: Due to its unique shared nothing, distribute everything architecture mkhoj AD network can scale infinitely. Its each component work independently and pass on the information to other unit after completion. So our system can scale in any direction based on specific circumstances. mKhoj

5. Technologies chosen to address scaling requirements: Our technology stack includes: -Sun Java Platform -Sun Fire T1000 server (ad engine) -Mysql and Postgres open source Databases -Ubuntu and Open Solaris -Nginx based reverse Proxy and load balancer Cost benefits, impact to customers: Mkhoj’s mostly open source technology stack help us to keep our ad serving cost very low even with the growing scale. That’s mean better ROI for advertiser at lower cost and maximum monetization for our publisher by providing scale to fill their inventory mKhoj