What is TonlaKazan?


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TonlaKazan is world\'s first AD RBT Platform!

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What is TonlaKazan?

  1. 1. World’s First Ad RBT Platform
  2. 2. TonlaKazan.. + + <ul><li>TonlaKazan is the world’s first RingBackTone mobile advertising platform . </li></ul><ul><li>It is a service that mixes web 2.0 , RingBackTone technology and media all in one. </li></ul>
  3. 3. Subscribers
  4. 4. <ul><ul><li>What Tonics want? </li></ul></ul><ul><ul><li>Register via web/wap sites! </li></ul></ul><ul><ul><li>Demographic info for profiling </li></ul></ul><ul><ul><li>Becoming advertising medium – winning! </li></ul></ul>Consumer Experience
  5. 5. www.tonlakazan.com Sec Units Win! Prepaid Postpaid
  6. 6. Entering Wap Site Selecting Brand Jingle Balance Check Out 1. 2. wap.tonlakazan.com 3.
  7. 7. BRANDS
  8. 8. <ul><li>What brands want? </li></ul><ul><li>Simplicity and technology meet! Reach as much people as possible! </li></ul><ul><li>Decide on the number of people and your budget! </li></ul><ul><ul><li>How many people they would like to reach via TonlaKazan </li></ul></ul><ul><ul><li>Profile of the Tonics selecting their brand jingles. </li></ul></ul><ul><li>The advertisers jingle is published as a RingBackTone content on the web and wap site </li></ul>Advertiser Experience
  9. 9. Campaign Reports XYZ Company Motto
  10. 10. Pricing Model CPL (COST PER LISTENING) TonlaKazan has a performance-based pricing model, Cost Per Listening (CPL) in which advertisers are charged according to the amount of branded RBT that callers hear Budget= (Branded RBT) x (CPL) Budget: Total Cost of TonlaKazan Campaign Branded RBT: Amount of the branded RBT* listened by the customers CPL: Cost Per Listening ( Constant for all brands) * Call duration over 5 seconds will be charged
  11. 11. They Tone & Win !
  12. 12. Nominations /Awards -Best VAS- -Nominations-