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Wwn Presentation 2010

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World Web Network :The N°1 Premium Online Publisher Network

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Wwn Presentation 2010

  1. 1.
  2. 2. Company<br />Who are we ?<br />WWN in details<br />How we work ?<br />Some of the WWN clients<br />
  3. 3. Network of premium online publishers across the world<br />Who are we ?<br />COMPANY<br />One-stop shop<br />for global agencies<br />and clients<br />Premium local<br />editorial content<br />delivering a premium<br />online audience<br />Seamless booking & reporting process through a dedicated & experienced international online team<br />WWN allows you to plan your international campaign in over 50 countries, on over 350 prestigious publishers. (Only top tier publishers in each respective countries) <br />A unique<br />transparent site specific network of world-class affluent and prestigious publishers<br />A global reach with local market knowledge: <br />a perfect fit for global corporate marketers<br />
  4. 4. Founded in 2003<br />6 offices around the globe<br />WWN in details<br />COMPANY<br />2.5 Billion impressions per month<br />Over 10 vertical markets<br />Over 250 million unique users<br /> in 50 countries around the world<br />High premium audience,<br /> flexi-media packages<br />UK<br />DE<br />London<br />Frankfurt<br />USA<br />New-York<br />FR<br />Paris<br />CN<br />Hong-Kong<br />AU<br />Sidney<br />
  5. 5. COMPANY<br />WWN / How we work ?<br />Exclusively Focused<br />on Branding<br />Highest Quality<br />Inventory Available<br />Online<br />Competitive<br />Rates<br />WWN’s proprietary platform predicts<br />and manages the volatile “spot market”<br />for display inventory, accessing top<br />quality inventory. This allows us to<br />guarantee highly competitive rates to<br />maximize the impact of your campaigns.<br />WWN is not a Direct Response<br />network attempting to service Brand<br />advertisers and agencies. We built<br />WWN from the ground up to satisfy<br />Brand advertisers’ unique objectives<br />and requirements.<br />WWN offers a comprehensive<br />solution to address advertisers’<br />need to place their Brands in<br />controlled, high-quality ad<br />environments. Through our<br />extensive work with leading<br />Brand advertisers and their<br />agencies, we identified this as<br />the number one issue holding<br />Brands back from making Online<br />a core component of their Brand<br />advertising programs.<br />Brand-Focused<br />Metrics<br />Advertiser and<br />Agency Centric<br />WWN provides a rich suite of<br />measurement capabilities, from<br />traditional reach and frequency<br />measurement to rich media<br />Engagement/Brand Exposure<br />Duration/ visibility reports/ duration<br />metrics and site visitation metrics.<br />We partner with Nielsen/ComScore/<br />Eyeblaster/ Alenty and Smart Adserver<br />technology for 3rd party adserving. <br />WWN only represents Brand<br />advertisers and agencies. We have<br />broad and deep buying relationships<br />with publishers, but no pre-<br />commitments. Each campaign you<br />run with WWN is configured to your<br />precise specifications.<br />We are a<br />100% transparent<br />“site specific”<br />network.<br />
  6. 6. Some of the WWN clients<br />COMPANY<br />
  7. 7. Assets<br />Our technology<br />Brand Exposure Duration<br />Creative and innovative formats<br />Our exclusive and unique creative technology<br />
  8. 8. Our technology<br />Intranet<br />WWN Intranet is the first front-end to back-end media automation software that<br />helps our clients and WWN team increase efficiencies, save costs and scale<br />more profitably.<br />ASSETS<br />This proprietary technology will streamline the entire digital media buying process, significantly reducing time and resources expended on research, negotiation,<br />plan and contract management, and reporting and billing.<br />
  9. 9. Our technology<br />ASSETS<br />
  10. 10. Brand Exposure Duration<br />WWN can measure your campaign effectiveness through the use<br />of brand exposure duration technology<br />ASSETS<br />This breakthrough technology has changed the way marketers value each impression while providing an effective way to measure campaign effectiveness beyond the click.<br />By measuring brand exposure duration, we can enable you with the ability to precisely measure the visibility time each user spends with each impression and how many impressions are actually viewed – thus increasing the overall effectiveness of their branding campaigns.<br />Live Demo available :<br />Press release about our new solution :<br />Live Demo<br />Mediapost.com<br />Msnbc.msn.com<br />
  11. 11. Brand Exposure Duration<br />ASSETS<br />
  12. 12. Brand Exposure Duration<br />ASSETS<br />Campaign’s summary<br />*We consider an impression being viewed when at least a 1x1 has been viewed on the page.<br />Cost and Cost for thousand minutes are based on non contractual data<br />Each ads has been seen on average 25.2 seconds (reaching TV advertising standards) which is still excellent compared to average internet industry standards (around 10sec).<br />For this campaign, more than<br />20.8 million impressions were<br />delivered and only 17.7 millions<br />impressions have been seen by<br />users or a 84,9% visibility rate,<br />which is still excellent compared to<br />online industry standards reaching<br />on average a 60% visibility rate.<br />In total users have been exposed to 8.7 million minutes of advertising (Brand Exposure Duration) with a budget of …k €,<br />or a cost per thousand minutes…€.<br />Each contact has been exposed to the ads during an average of 89.9 seconds (Overall exposure duration per exposed contact). <br />
  13. 13. Brand Exposure Duration<br />ASSETS<br />Summary per site<br />*Cost and Cost for thousand minutes are based on non contractual data<br />
  14. 14. ASSETS<br />
  15. 15. Our exclusive and unique creative technology<br />ASSETS<br />Full Screen Expandable <br />
  16. 16. Our exclusive and unique creative technology<br />Sphère<br />Live Demo<br />ASSETS<br />User name : atdi<br />Password : atdi5 <br />
  17. 17. Our exclusive and unique creative technology<br />Cube<br />Live Demo<br />User name : atdi<br />Password : atdi5 <br />ASSETS<br />
  18. 18. ASSETS<br />Our exclusive and unique creative technology<br />AUTO HDPLAYER<br />Live Demo<br />User name : atdi<br />Password : atdi5 <br />
  19. 19. User name : atdi<br />Password : atdi5 <br />Live Demo<br />Our exclusive and unique creative technology<br />ASSETS<br />
  20. 20. Our exclusive and unique creative technology<br />ASSETS<br />Live Demo<br />BMW<br />
  21. 21. Live Demo<br />Our exclusive and unique creative technology<br />ASSETS<br />
  22. 22. ASSETS<br />Our exclusive and unique creative technology<br />Live Demo<br />
  23. 23. Our Global Portfolio<br />Western Europe<br />Eastern Europe<br />Middle East<br />Asia<br />Oceania<br />North America<br />South America<br />
  24. 24. WESTERN EUROPE<br />IE<br />BE<br />FR<br />GLOBAL PORTFOLIO<br />PL<br />IT<br />PT<br />
  25. 25. GLOBAL PORTFOLIO<br />WESTERN EUROPE<br />UK<br />NL<br />DE<br />ES<br />CH<br />
  26. 26. GLOBAL PORTFOLIO<br />GLOBAL PORTFOLIO<br />NORTHERN EUROPE<br />DK<br />SE<br />NO<br />DK<br />HU<br />SK<br />AT<br />
  27. 27. GLOBAL PORTFOLIO<br />EASTERN EUROPE<br />CZ<br />EE<br />UA<br />RO<br />SI<br />GR<br />LT<br />BG<br />
  28. 28. GLOBAL PORTFOLIO<br />MIDDLE EAST<br />AE<br />IL<br />
  29. 29. GLOBAL PORTFOLIO<br />ASIA<br />RU<br />KR<br />JP<br />TW<br />SG<br />ID<br />ID<br />CN + HK<br />TH<br />
  30. 30. GLOBAL PORTFOLIO<br />OCEANIA<br />AU<br />NZ<br />
  31. 31. GLOBAL PORTFOLIO<br />GLOBAL PORTFOLIO<br />MX<br />USA<br />CA<br />
  32. 32. GLOBAL PORTFOLIO<br />CO<br />VE<br />PE<br />CL<br />AR<br />BR<br />
  33. 33. Appendix<br />
  34. 34. Testimonials<br />“WWN has substantially increased our international online advertising revenues bringing key <br />traditional clients online but also help our brand to reach new pure players advertisers. Our strong <br />cooperation enables us to establish a fruitful relationship with digital agencies and their clients.“<br />Stephane Pere<br />Economist.com Sales director CEMEA<br />“WWN portfolio clearly delivers the all important audience of decision makers, opinion formers and <br />leaders that advertisers are seeking to reach and influence worldwide. WWN portfolio is generating <br />healthy clickthrough rates for our clients but also helps them to build their brand and learn more from <br />their audience.“<br />Arnaud Faure<br />Group Account Director at Havas Digital<br />APPENDIX<br />
  35. 35. More info about WWN <br />APPENDIX<br />RELEASE<br />SOCIAL MEDIA <br />ONLINE<br />
  36. 36. Shouldyouneedanyfurther assistance,please do not hesitate to contact *Deborah COHENdcohen@worldwebnetwork.com<br />‘Connecting the right people at the right time’<br />www.worldwebnetwork.com<br />

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