Jampp’s partnership with PubNative helps them to further drive incremental revenue for their customers across the entire app marketing cycle, from discovery to re-engagement.

1. JAMPP GROWS ITS PROGRAMMATIC
Jampp’s partnership with PubNative helps them further drive incremental revenue for their
customers across the entire app marketing cycle, from discovery to re-engagement.
Case Study
BUSINESS WITH PUBNATIVE
BACKGROUND ON JAMPP:
GOALS:
Jampp is a 100% programmatic platform for both User Acquisition
and App Retargeting that all growing on-demand business can use to
drive incremental revenue. A demand-side platform (DSP) at heart,
Jampp leverages unique contextual and behavioral signals to deliver
customers and in-app purchases with unprecedented effectiveness.
PubNative has been a valuable
partner in helping us further grow
our programmatic User Acquisition
product. Leveraging PubNative’s
transparent traffic in combination
with our real-time bidding platform
allowed us to scale our reach: by
Q4, 2019, we achieved a CPI
reduction of 15% and 2x higher
conversion rates within their traffic
share.
After developing their 100%-programmatic product, Jampp has been
stricter than ever with their selection of partners. The company chose
to work with PubNative in order to offer its customers quality and
transparency and to expand its activity within a broader scope of
global markets.
SOLUTIONS & RESULTS:
PubNative, mobile publisher platform and ad exchange, adapted its
business model to be purely programmatic, in line with the natural
progression in the industry towards more transparent media buying
and selling. PubNative has always taken care to offer quality inventory
to their customers, and being at the forefront of the industry shift to
programmatic seemed like the best way to continue offering the best
product.
PubNative continues to grow and diversify its programmatic offerings
and provides full transparency to its partners on a CPM buying model.
With available inventory at a global scale, PubNative allowed Jampp
to further expand its reach in Latin America while driving growth
across new markets, strengthening both its User Acquisition and App
Retargeting products.
QUOTE FROM JAMPP:
Tomás Yacachury,
Strategic Partners Manager
CPI reduction
within
PubNative
traffic share
2xhigher
conversion
rates within
PubNative
traffic share
15%