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MARKET CHALLENGER
VS
Frontal AttackThe direct attack
 Matches with the competitor’s
product, price, advertising, and
promotion activities or even the
customers.
Flank Attack
 Attacking the competitor on its weak
points.
 The challenger spot the segments
which the competitor left untapped and
try to cover that segment through its
products and services.
They are the innovators
Encirclement Attack
 Attacking competitor from all
the fronts simultaneously.
 Combination of both the
frontal and the flank attack.
 Immediate competitor has no
idea about the steps taken to
defeat them by the challenger.
Bypass Attack
Indirect attack
Broaden its market share by
attacking the easier markets.
The challengers can bypass the
leader by following any of the
strategies viz. Expanding into the
untapped markets, diversifying
into the unrelated products,
modernizing the existing product
with the invention of technology.
Guerrilla Attack• The Guerrilla warfare
is the alternating
attacks imposed by the
challenger to
demoralize the
competitor by adopting
both the conventional
and unconventional
means of attack.
Business Card of a Photographer Business card of a software engineer
Market challenger

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Market challenger

  • 2. VS
  • 3.
  • 4. Frontal AttackThe direct attack  Matches with the competitor’s product, price, advertising, and promotion activities or even the customers.
  • 5. Flank Attack  Attacking the competitor on its weak points.  The challenger spot the segments which the competitor left untapped and try to cover that segment through its products and services. They are the innovators
  • 6. Encirclement Attack  Attacking competitor from all the fronts simultaneously.  Combination of both the frontal and the flank attack.  Immediate competitor has no idea about the steps taken to defeat them by the challenger.
  • 7. Bypass Attack Indirect attack Broaden its market share by attacking the easier markets. The challengers can bypass the leader by following any of the strategies viz. Expanding into the untapped markets, diversifying into the unrelated products, modernizing the existing product with the invention of technology.
  • 8. Guerrilla Attack• The Guerrilla warfare is the alternating attacks imposed by the challenger to demoralize the competitor by adopting both the conventional and unconventional means of attack.
  • 9.
  • 10. Business Card of a Photographer Business card of a software engineer