Redis is an advanced key-value NoSQL data store that is similar to memcached but with additional data types like lists, sets, and ordered sets. It was created in 2009 by Salvatore Sanfilippo to provide better performance than MySQL for real-time analytics. Major companies like Twitter, GitHub, Pinterest, and Snapchat use Redis to store user profiles, timelines, and other frequently accessed data due to its speed. The Redis plugin for Grails provides methods to cache data and integrate Redis as a data store or for sessions.