Mix2
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The document discusses the remaining two elements of the marketing mix for travel and tourism: place and promotion. Place refers to how organizations distribute their services and products to customers, including through channels of distribution, technology, and physical location. Promotion involves communicating the product/service offer to customers through methods like advertising, media, brochures, PR, and sales promotions with the goals of identifying target audiences and promoting the facility within budget.
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The document discusses the marketing mix, which consists of 7Ps - price, product, promotion, place, people, process, and physical environment. These tools are used by businesses to gain reactions from their target markets in relation to marketing objectives. The traditional 4Ps of price, product, promotion, and place have been extended to encompass the growth of the service industry. The marketing mix blend depends on factors like marketing objectives, target markets, and competitive landscapes.
Mix
The document discusses the marketing mix, which consists of 7Ps - price, product, promotion, place, people, process, and physical environment. These tools are used by businesses to gain reactions from their target markets in relation to marketing objectives. The traditional 4Ps of price, product, promotion, and place have been expanded to encompass the growth of the service industry. The marketing mix elements must be blended based on factors like marketing objectives, target markets, and competitive landscapes.
The mix
The document discusses the marketing mix, which consists of 7Ps - product, price, promotion, place, people, process, and physical environment. These are the tools available to businesses to gain reactions from their target markets in relation to marketing objectives. The traditional 4Ps of price, product, promotion, and place have been expanded to encompass the growth of the service industry. The marketing mix blend depends on factors like marketing objectives, target markets, and competitive landscapes.
The marketing mix
The document discusses the marketing mix, which consists of 7Ps - product, price, promotion, place, people, process, and physical environment. These are the tools available to businesses to gain reactions from their target markets in relation to marketing objectives. The traditional 4Ps of price, product, promotion, and place have been expanded to encompass the growth of the service industry. The marketing mix blend depends on factors like marketing objectives, target markets, and competitive landscapes.
Mrking mix
The document discusses the marketing mix, which consists of 7Ps - product, price, promotion, place, people, process, and physical environment. These tools are used by businesses to gain reactions from their target markets in relation to marketing objectives. The traditional 4Ps of price, product, promotion, and place have been expanded to encompass the growth of the service industry. The marketing mix blend depends on factors like marketing objectives, target markets, and competitive landscapes.
MARKETING POWERPOINT
Ready, Set, Present (Marketing PowerPoint Presentation Content): 100+ PowerPoint presentation content slides. People say, ”Nice to see you.” The response can be, “Nice to be seen.” This exemplifies marketing which in today’s world has never been so important for both large and small companies alike. Marketing PowerPoint Presentation Content slides include topics such as: Defining the elements of Marketing, developing key positioning statements and messages for your products and services, using a three-step process for market research, and understanding the benefits of Internet marketing. Learning about marketing models, strategy and programs including 7 slides covering branding, 10 slides describing steps to market research followed by 4 slides of effective marketing examples. Gain the necessary information on how to brand your business as well as ways to develop brand positioning. Further, this presentation includes 11 slides covering marketing plan, 4 slides about customer feedback followed by examples, plus 5 slides teaching how to name a product, company and service. In addition you will receive 40 slides covering marketing materials, internet marketing, search engine optimization, the future of marketing and much more.
Event marketing
This document discusses event marketing. It defines marketing and event marketing, noting that event marketing aims to reach a target audience and get them to attend an event. It discusses the tangible and intangible components of event goods and services. It outlines the 7 steps of the event marketing process: 1) establish product features, 2) identify customer segments, 3) plan to meet needs, 4) analyze decision making, 5) establish pricing, 6) promote the event, and 7) evaluate efforts. It also discusses the 4Ps of marketing mix - product, price, promotion, and place - as they relate to event marketing.
Marketing Management
The document defines key concepts in marketing management including:
1) Marketing involves understanding customers so products fit their needs and sell themselves. It aims to result in buyers ready to purchase.
2) Marketing can involve 10 types of things including goods, services, experiences, and ideas.
3) There are competing concepts for how organizations conduct marketing from production to selling to the modern marketing concept of creating customer value.
4) The marketing process involves analyzing opportunities, selecting target markets, designing offerings, planning programs, and implementing and controlling efforts.
Marketing business analytics
Marketing refers to the activities associated with buying and selling products, including advertising, selling, and delivering products to consumers. It has several key features: it is both a science and an art, is based on exchange between buyers and sellers, is goal-oriented, is a continuous process, and always considers the consumer perspective. There are several types of marketing approaches, including internet, offline, outbound, inbound, newsletter, promotional, direct, and drip marketing. The four P's of marketing or the marketing mix are product, price, place, and promotion. Consumer-centric marketing also considers people, process, physical evidence, cost, consumer wants, communication, and convenience of place. Effective marketing strategies include using social media, creating
Integrated MarComm By MemberiID
The document defines integrated marketing communications (IMC) and its various tools, including advertising, direct marketing, interactive/internet marketing, sales promotion, publicity/public relations, and personal selling. It provides definitions and discusses advantages and disadvantages of each tool. The goal of IMC is to achieve marketing objectives through a coordinated use of these different communication methods that reinforce each other.
Advertising and sales promotion
This slide consists of Advertising: Advertising, objectives, task and process, market segmentation and target audience — Message and copy development
This slide is mainly useful for BBA student of Madras University 5th-semester students
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Products1
Travel and tourism organizations provide products and services to both industry customers and the general public. These organizations can be from the public sector, private sector, or a combination of both sectors. Services for industry customers include business travel arrangements, conference facilities, and marketing assistance. Services for consumers include tour operations, travel agents, tourist information centers, and events at cultural attractions.
Potential1
This document discusses factors to consider when assessing the potential for tourism development in countries affected by war or ongoing conflict. Some key factors include location, availability of accommodations, special features of the destination, and existing attractions. Developing tourism can help post-conflict recovery and rebuilding by contributing economically. While some areas may show more potential than others, considering location, infrastructure, natural and cultural resources can help identify opportunities for tourism.
Mix2
The document discusses the remaining two elements of the marketing mix for travel and tourism: place and promotion. Place refers to how organizations distribute their services and products to customers, including through distribution channels, technology, and facility locations. Promotion involves communicating the product/service offer to customers through methods like advertising, media, brochures, PR, and sales promotions with the goals of identifying target audiences and promoting the facility within budget.
Mix1
The marketing mix in travel and tourism consists of 5 key elements - product, price, place, promotion, and planning. The product is the service offered to customers and its unique characteristics. Price is used to meet objectives and can change based on market conditions. Promotion involves communicating the product to customers. Place refers to where and how the product is distributed. Planning establishes objectives and strategies through tools like mission statements.
Marketing1
The document discusses marketing in the travel and tourism industry. It defines marketing and explains the importance of understanding customer demands through research. It describes how customers can be classified into segments based on factors like demographics. It then outlines the traditional 4 P's of marketing (Product, Price, Promotion, Place) and expands it to 6 P's for the travel industry, covering elements like product quality, pricing strategies, promotional methods, distribution channels, employees, and planning objectives.
Issues1
Consistent customer service is important for travel and tourism organizations to succeed. Providing a good customer experience some of the time is not enough - customers want to know what to expect every time. Inconsistent service can cause customers to lose trust and take their business elsewhere. It is much more expensive for businesses to acquire new customers than retain existing ones. To achieve consistency, organizations must have the right systems in place and hire employees who take pleasure in ensuring customer happiness. Empowering staff to deliver excellent service is key to maintaining consistent high levels of customer satisfaction.
History
The travel and tourism industry grew out of increased leisure time for the middle class in Britain following the industrial revolution. The development of rail networks facilitated tourism, but cuts to rail under Dr. Beeching in the 1960s closed over half the lines and stations. While initially portrayed as a mistake, this shifted focus to roads and air travel. Increased leisure time from holidays, technology, affluence, and pre-requisites like improved transport and communication have underpinned growth in the UK travel and tourism industry since World War 2.
Cruise1
The development of the cruise sector occurred in four phases:
1. Beginnings (1920s) - Cruise tourism was for the elite and air travel reduced cruising after WWII.
2. Consolidation (1950s-1970s) - Cruises became popular for affluent, older demographic and conjured luxury lifestyles and winter sun without mass tourism.
3. Re-birth (1980s-) - The sector grew steadily since 1980 at 8% annually, targeting new segments like younger passengers with differentiated offerings.
4. Future - Trends include larger ships for economies, more diversified offerings, recreational activities, design/technical innovations, and new regions as traditional areas become congest
Country side
The document discusses tourism in the countryside in the UK. It provides definitions of the countryside and outlines the government's view that rural landscapes are highly valued. Walking is identified as the most popular tourist activity in the countryside. The development of countryside tourism is then summarized, noting the expansion of tourism starting in the late 1700s and key milestones like the establishment of national parks and areas of outstanding natural beauty to preserve natural landscapes and provide recreational activities.
Ch 2 unit 1
The document discusses several key factors that affect the travel and tourism industry:
1) Technological developments like e-commerce and new transportation methods have impacted the industry.
2) Political and security issues like terrorism concerns have led to increased business failures, loss of growth, and demise of some destinations.
3) Health issues such as new epidemics can severely impact travel if diseases spread in popular locations.
Ch 1 unit 1
The document discusses several factors that affect the travel and tourism industry, including technological advances like e-commerce and new transportation options, political issues such as terrorism, the variety of activities available to tourists like adventure sports, changes in customer types and destinations as some fall out of favor and new ones emerge, and trends toward more flexible vacation lengths and segmented customer groups.
Ch1 unit 2
This document discusses the retail travel environment in the UK, including the types of travel retailers and recent trends in the industry. It notes that ABTA members, which include most major travel companies, employ over 120,000 people in the UK. The largest travel firms employ over 27,000 people each. Recent trends include travel agencies consolidating into larger multiples or consortia to achieve economies of scale and compete with internet retailers. Integration through mergers and acquisitions allows larger operations to cut costs.
Products1
Travel and tourism organizations provide products and services to both industry customers and the general public. These organizations can be from the public sector, private sector, or a combination of both sectors. Services for industry customers include business travel arrangements, conference facilities, and marketing assistance. Services for consumers include tour operations, travel agents, tourist information centers, and events at cultural attractions.
Potential1
This document discusses factors to consider when assessing the potential for tourism development in locations affected by war or ongoing conflict. Some key factors include the attractions and features that make a destination appealing to visitors; the availability of accommodations; and accessibility including location, topography, and climate. Developing tourism can help post-conflict rebuilding and economic growth by attracting tourists interested in visiting unusual places and contributing to recovery. Areas within countries may have different levels of tourism potential depending on these types of practical considerations and resources.
Marketing1
The document discusses marketing in the travel and tourism industry. It defines marketing and explains the importance of understanding customer demands through research. It describes how customers can be classified into segments based on factors like demographics. It then outlines elements of the marketing mix that tourism organizations use to satisfy customer needs, including the traditional 4 Ps of product, price, promotion, and place as well as additional elements like people and planning.
Issues1
Consistent customer service is important for travel and tourism organizations to succeed. Providing a good customer experience some of the time is not enough - customers want to know what to expect each time. Inconsistent service can cause customers to choose competitors instead. It is much more expensive for a business to attract new customers than it is to keep existing satisfied ones. To achieve consistency, organizations must have the right systems in place and employ staff that are empowered and take pleasure in ensuring customers are happy.
History
The travel and tourism industry grew out of increased leisure time for the middle class in Britain following the industrial revolution. After World War 2, three prerequisites drove growth: improved communications like railroads, mass transportation options, and more leisure time. However, the British railway network was cut by about 50% in the 1950s-60s, disconnecting communities but failing to significantly reduce costs as projected. While roads were emphasized instead, air travel infrastructure has since expanded to support 500 million flyers by 2030. Increased workers' rights and consumer technologies have further augmented leisure time and driven tourism industry growth.
Cruise1
The development of the cruise sector occurred in four phases:
1. Beginnings (1920s) - Cruise tourism was for the elite and air travel reduced cruising after WWII.
2. Consolidation (1950s-1970s) - Cruises became popular for affluent, older demographic and conjured luxury lifestyles and winter sun without mass tourism.
3. Re-birth (1980s-) - The sector grew steadily since 1980 at 8% annually, targeting new segments and differentiating offerings. Fly-cruise options and variable durations/prices increased choice.
4. Future - Analysts expect more mega-ships, product differentiation for families/youth, on
Country side
The document discusses tourism in the countryside in the UK. It provides definitions of the countryside and outlines the government's view that rural landscapes are highly valued. Walking is identified as the most popular tourist activity in the countryside. The development of countryside tourism is then summarized, noting the expansion of tourism starting in the late 1700s and key milestones like the establishment of national parks and areas of outstanding natural beauty to preserve natural landscapes and provide recreation.
Ch 2 unit 1
The document discusses several key factors that affect the travel and tourism industry:
1) Technological advances like e-commerce and new transportation methods have impacted the industry.
2) Political issues like terrorism and safety concerns have seriously impacted the industry through business failures, lost growth, and damaged destinations.
3) Security and health issues present challenges in protecting travelers and can discourage certain travel options through increased inconvenience.
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