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Marketing Management

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prateek Agrawal
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Marketing Management Axiom Education
MARKETING MANAGEMENT: DEFINITIONS ,[object Object],[object Object],[object Object]
THE SCOPE OF MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A SIMPLE MARKETING SYSTEM Communication Information Goods/Services Money Market (a collection of Buyers) Industry (a collection of sellers)
MARKETING CONCEPTS ,[object Object],[object Object],[object Object],[object Object],[object Object]
THE MARKETING PROCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Marketing Mix 7Ps – P The tools Price, Product, Promotion, Place, People, Process, Physical Environment
Price ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Product
[object Object],[object Object],Promotion
[object Object],[object Object],Place
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],People
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Process
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Physical Environment
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Product Place Price Promotion Target Market
THANK YOU !!

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