Potential1
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This document discusses factors to consider when assessing the potential for tourism development in locations affected by war or ongoing conflict. Some key factors include the attractions and features that make a destination appealing to visitors; the availability of accommodations; and accessibility including location, topography, and climate. Developing tourism can help post-conflict rebuilding and economic growth by attracting tourists interested in visiting unusual places and contributing to recovery. Areas within countries may have different levels of tourism potential depending on these types of practical considerations and resources.
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The marketing mix in travel and tourism consists of 5 key elements - product, price, place, promotion, and planning. The product is the service offered to customers and its unique characteristics. Price is used to meet objectives and can change based on market conditions. Promotion involves communicating the product to customers. Place refers to where and how the product is distributed. Planning establishes objectives and strategies through tools like mission statements.
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Consistent customer service is important for travel and tourism organizations to succeed. Providing a good customer experience some of the time is not enough - customers want to know what to expect every time. Inconsistent service can cause customers to lose trust and take their business elsewhere. It is much more expensive for businesses to acquire new customers than retain existing ones. To achieve consistency, organizations must have the right systems in place and hire employees who take pleasure in ensuring customer happiness. Empowering staff to deliver excellent service is key to maintaining consistent high levels of customer satisfaction.
Cruise1
The development of the cruise sector occurred in four phases:
1. Beginnings (1920s) - Cruise tourism was for the elite and air travel reduced cruising after WWII.
2. Consolidation (1950s-1970s) - Cruises became popular for affluent, older demographic and conjured luxury lifestyles and winter sun without mass tourism.
3. Re-birth (1980s-) - The sector grew steadily since 1980 at 8% annually, targeting new segments like younger passengers with differentiated offerings.
4. Future - Trends include larger ships for economies, more diversified offerings, recreational activities, design/technical innovations, and new regions as traditional areas become congest
Country side
The document discusses tourism in the countryside in the UK. It provides definitions of the countryside and outlines the government's view that rural landscapes are highly valued. Walking is identified as the most popular tourist activity in the countryside. The development of countryside tourism is then summarized, noting the expansion of tourism starting in the late 1700s and key milestones like the establishment of national parks and areas of outstanding natural beauty to preserve natural landscapes and provide recreational activities.
Ch 2 unit 1
The document discusses several key factors that affect the travel and tourism industry:
1) Technological developments like e-commerce and new transportation methods have impacted the industry.
2) Political and security issues like terrorism concerns have led to increased business failures, loss of growth, and demise of some destinations.
3) Health issues such as new epidemics can severely impact travel if diseases spread in popular locations.
Ch 1 unit 1
The document discusses several factors that affect the travel and tourism industry, including technological advances like e-commerce and new transportation options, political issues such as terrorism, the variety of activities available to tourists like adventure sports, changes in customer types and destinations as some fall out of favor and new ones emerge, and trends toward more flexible vacation lengths and segmented customer groups.
Ch1 unit 2
This document discusses the retail travel environment in the UK, including the types of travel retailers and recent trends in the industry. It notes that ABTA members, which include most major travel companies, employ over 120,000 people in the UK. The largest travel firms employ over 27,000 people each. Recent trends include travel agencies consolidating into larger multiples or consortia to achieve economies of scale and compete with internet retailers. Integration through mergers and acquisitions allows larger operations to cut costs.
Products1
Travel and tourism organizations provide products and services to both industry customers and the general public. These organizations can be from the public sector, private sector, or a combination of both sectors. Services for industry customers include business travel arrangements, conference facilities, and marketing assistance. Services for consumers include tour operations, travel agents, tourist information centers, and events at cultural attractions.
Mix2
The document discusses the remaining two elements of the marketing mix for travel and tourism: place and promotion. Place refers to how organizations distribute their services and products to customers, including through channels of distribution, technology, and physical location. Promotion involves communicating the product/service offer to customers through methods like advertising, media, brochures, PR, and sales promotions with the goals of identifying target audiences and promoting the facility within budget.
Cruise1
The development of the cruise sector occurred in four phases:
1. Beginnings (1920s) - Cruise tourism was for the elite and air travel reduced cruising after WWII.
2. Consolidation (1950s-1970s) - Cruises became popular for affluent, older demographic and conjured luxury lifestyles and winter sun without mass tourism.
3. Re-birth (1980s-) - The sector grew steadily since 1980 at 8% annually, targeting new segments and differentiating offerings. Fly-cruise options and variable durations/prices increased choice.
4. Future - Analysts expect more mega-ships, product differentiation for families/youth, on
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