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The marketing mix in travel and tourism consists of 5 key elements - product, price, place, promotion, and planning. The product is the service offered to customers and its unique characteristics. Price is used to meet objectives and can change based on market conditions. Promotion involves communicating the product to customers. Place refers to where and how the product is distributed. Planning establishes objectives and strategies through tools like mission statements.

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1 of 7
The Marketing Mix in Travel and Tourism 1
What is the Marketing Mix? ,[object Object],[object Object]
Elements of the Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object]
Planning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product ,[object Object],[object Object],[object Object],[object Object],[object Object]
Price ,[object Object],[object Object],[object Object]
What Now? ,[object Object]

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