Why do we need UX

1. Why do we need UX ?
Adam Michalski
Sr. UX Designer

2. Why do we need UX ?
Adam Michalski
Sr. UX Designer

3. Short version
Long version >
$$$

4. 4

5. 200 000
Customer everyday
34 000
Citys
192
Countries
nyti.ms/1lWKwqL

6. Why was Airbnb so successful?

11. http://tnw.co/1EATrYl

12. http://tnw.co/1EATrYl

13. Change of Design
http://tnw.co/1EATrYl

14. Optimising methods
http://tnw.co/1EATrYl

15. Besides income;)
What is the most important
indicator of mobile applications?

16. 2015http://bit.ly/1Mmu6IK
Air Patriots

17. 2015
Harder 70% decreased retention
Easier 20% increased revenue
http://bit.ly/1Mmu6IK
Air Patriots - retention

19. Back to the roots

20. 1996

21. User Centered Design
ISO 9241-210

22. Personas

23. Personas

24. 19962000

25. 199620002000

26. Usability test

27. Motivation

28. 28
Emotions

29. 29
User Experience

30. 2015

31. UXD
How it works?

32. New Project
what client need to solve

33. http://bit.ly/1CoBjjv

34. We think about business
problem
How we can help?
Define needs & goals

35. Problem !
Webshop had poor sales performance http://bit.ly/1CoBjjv

36. Learn

37. Learn

38. 38
Customer Journey
Learn

39. 39
Design

40. 40
http://bit.ly/1CoBjjv

41. Measure

42. 92%increased conversion
134%increased satisfaction
Result*
*Example based on Axance Case Study(http://bit.ly/1CoBjjv) presented on UX | Masterclass 2013 Rome

43. Build
MeasureLearn

44. Build
MeasureLearn

45. 45
Currently UXD is more
holistic and data-inspired

46. “It’s very easy to be different, but very
difficult to be better.”
Jonathan Ive
“It’s very easy to be different, but very
difficult to be better.”

47. 10 Growth: Airbnb Case Study
Joe Zadeh(Lead of Product & Innovation,AirBnb)
Link: http://t.co/gBi8944Mlu
!
Harnessing Human Time and Energy for Society(duolingo)
Luis von Ahn(Co-founder, Duolingo)
Link: http://tnw.co/1EATrYl
!
Case Study: Amazon A/B Testing Improves Mobile App Retention
Russell Caroll(Sr. Producer, Lemon Team)
Link: http://bit.ly/1Mmu6IK
!
UX & ROI. Improving the business value of a service with good UX and good design skills.
Frédéric Gaillard - Axance (UXallliance-Paris) presented on UX | Masterclass 2013 Rome
Link: http://bit.ly/1CoBjjv
47
Source materials

48. • http://commons.wikimedia.org/wiki/File:Exposed_mango_tree_roots.jpg by Aaron Escobar.
• http://commons.wikimedia.org/wiki/File%3ATekno_the_Robotic_Puppy.JPG By Toyloverz
• https://www.youtube.com/watch?v=D_vK9n5QuPg
• https://www.flickr.com/photos/curiouslee/6156099396/
• https://www.flickr.com/photos/rosenfeldmedia/14293522950/ Gelman, Debra Levin. 2014. Design for Kids. New York: Rosenfeld Media.
• https://www.flickr.com/photos/rosenfeldmedia/10909784416/ Bojko, Aga. 2013. Eye Tracking the User Experience. New York: Rosenfeld Media.
• https://www.flickr.com/photos/rosenfeldmedia/11496626935/ Horton, Sarah; Quesenbery, Whitney. 2014. A Web for Everyone. New York: Rosenfeld Media
• https://www.flickr.com/photos/rosenfeldmedia/10910441184/ Bojko, Aga. 2013. Eye Tracking the User Experience. New York: Rosenfeld Media
• https://www.flickr.com/photos/rosenfeldmedia/14478907114/ Gelman, Debra Levin. 2014. Design for Kids. New York: Rosenfeld Media.
• Picture of Personas from: About Face 3: The Essentials of Interaction Design by Alan Cooper, Robert Reimann and David Cronin, John Wiley & Sons, 2012
• http://themetapicture.com/oh-sorry/
• https://www.flickr.com/photos/wiros/2863033803
• http://commons.wikimedia.org/wiki/File:Tekno_the_Robotic_Puppy.JPG
• http://flic.kr/p/7CfiL8
• http://airbnb.pl/rooms/2022729
• http://theleanstartup.com
• http://uxisnotui.com
48
Photo credits

49. Thank you for your attention!
Questions?
Adam Michalski
@michalskiadam